Joy Yichuan Guo, Cfa

At VGC Partners, we specialise in early-stage private equity investments within sectors primed to win in the Attention Economy — Content & IP, Sports & Entertainment, and Marketing Services. We deploy £5–£15 million into early-stage B2B businesses with revenues under £20 million. As hands-on investors, we bring the rigour and support of private equity to early-stage ventures, making only a handful of high-conviction investments each year. This strategy enables us to deliver meaningful value to every portfolio company we invest in. Current Investments: • Novel: The UKs fastest-growing, multi-award-winning podcast company. • Kick Game: Leading UK retailer for high-demand fashion and streetwear. • Percival: Menswear with a playful, stylish twist. • Sproud: Sustainable dairy alternative for a healthier planet. • Epic Games: Creators of Fortnite and Unreal Engine. Exited Investments: • Iconic Images: Custodians of Terry ONeills celebrated photography archive. • SuperAwesome: Pioneering technology making the internet safer for kids. • Metropolis Studios: World-famous London recording studio and music academy. • 1966 Entertainment: Exclusive management of England football teams commercial interests.

Velos Partners is a consumer growth capital firm investing in companies at the intersection of consumer and technology where the exponential pace of innovation is transforming traditional consumer behavior and business models. The firm invests across three sectors: retail innovation, health and wellness, and luxury and entertainment. Selected portfolio companies (past and current) include: Silvercar; Eat Just; Surf Air; ChowNow; Oscar Health; Hopscotch; and 99.co.

At VGC Partners, we specialise in early-stage private equity investments within sectors primed to win in the Attention Economy — Content & IP, Sports & Entertainment, and Marketing Services. We deploy £5–£15 million into early-stage B2B businesses with revenues under £20 million. As hands-on investors, we bring the rigour and support of private equity to early-stage ventures, making only a handful of high-conviction investments each year. This strategy enables us to deliver meaningful value to every portfolio company we invest in. Current Investments: • Novel: The UKs fastest-growing, multi-award-winning podcast company. • Kick Game: Leading UK retailer for high-demand fashion and streetwear. • Percival: Menswear with a playful, stylish twist. • Sproud: Sustainable dairy alternative for a healthier planet. • Epic Games: Creators of Fortnite and Unreal Engine. Exited Investments: • Iconic Images: Custodians of Terry ONeills celebrated photography archive. • SuperAwesome: Pioneering technology making the internet safer for kids. • Metropolis Studios: World-famous London recording studio and music academy. • 1966 Entertainment: Exclusive management of England football teams commercial interests.

Another Space provides execution supports to startups and investors on their growth and investment journey. Startup Services: fractional CFO/COO, Financial Modeling/Forecast, Data Room Creation Investor/Fund Services: Commercial Due Diligence, Sector Deep Dive and Bespoke Projects

CorBook is a B2B platform that helps Climate Tech companies set up global supply chains and enter international markets.

At VGC Partners, we specialise in early-stage private equity investments within sectors primed to win in the Attention Economy — Content & IP, Sports & Entertainment, and Marketing Services. We deploy £5–£15 million into early-stage B2B businesses with revenues under £20 million. As hands-on investors, we bring the rigour and support of private equity to early-stage ventures, making only a handful of high-conviction investments each year. This strategy enables us to deliver meaningful value to every portfolio company we invest in. Current Investments: • Novel: The UKs fastest-growing, multi-award-winning podcast company. • Kick Game: Leading UK retailer for high-demand fashion and streetwear. • Percival: Menswear with a playful, stylish twist. • Sproud: Sustainable dairy alternative for a healthier planet. • Epic Games: Creators of Fortnite and Unreal Engine. Exited Investments: • Iconic Images: Custodians of Terry ONeills celebrated photography archive. • SuperAwesome: Pioneering technology making the internet safer for kids. • Metropolis Studios: World-famous London recording studio and music academy. • 1966 Entertainment: Exclusive management of England football teams commercial interests.

Velos Partners is a consumer growth capital firm investing in companies at the intersection of consumer and technology where the exponential pace of innovation is transforming traditional consumer behavior and business models. The firm invests across three sectors: retail innovation, health and wellness, and luxury and entertainment. Selected portfolio companies (past and current) include: Silvercar; Eat Just; Surf Air; ChowNow; Oscar Health; Hopscotch; and 99.co.

At VGC Partners, we specialise in early-stage private equity investments within sectors primed to win in the Attention Economy — Content & IP, Sports & Entertainment, and Marketing Services. We deploy £5–£15 million into early-stage B2B businesses with revenues under £20 million. As hands-on investors, we bring the rigour and support of private equity to early-stage ventures, making only a handful of high-conviction investments each year. This strategy enables us to deliver meaningful value to every portfolio company we invest in. Current Investments: • Novel: The UKs fastest-growing, multi-award-winning podcast company. • Kick Game: Leading UK retailer for high-demand fashion and streetwear. • Percival: Menswear with a playful, stylish twist. • Sproud: Sustainable dairy alternative for a healthier planet. • Epic Games: Creators of Fortnite and Unreal Engine. Exited Investments: • Iconic Images: Custodians of Terry ONeills celebrated photography archive. • SuperAwesome: Pioneering technology making the internet safer for kids. • Metropolis Studios: World-famous London recording studio and music academy. • 1966 Entertainment: Exclusive management of England football teams commercial interests.