Joshua Ogden

Aide is an award-winning digital health company. Our flagship product, Aide, helps patients and clinicians manage multiple chronic conditions. Our latest product, Mirror, helps patients remember everything from medical consultations. Our work has been consistently recognised for innovation in health. In 2025, we received an Innovate UK Biomedical Catalyst award to support patients living with haematological cancers. In 2024 Aide Health was selected to join the prestigious Google for Startups ‘AI for Health’ accelerator. In 2023, our research into novel use of conversational AI for hypertension patients was funded by the NIHR. We have a singular mission: to make prescribed care as effective as possible.

Aide is an award-winning digital health company. Our flagship product, Aide, helps patients and clinicians manage multiple chronic conditions. Our latest product, Mirror, helps patients remember everything from medical consultations. Our work has been consistently recognised for innovation in health. In 2025, we received an Innovate UK Biomedical Catalyst award to support patients living with haematological cancers. In 2024 Aide Health was selected to join the prestigious Google for Startups ‘AI for Health’ accelerator. In 2023, our research into novel use of conversational AI for hypertension patients was funded by the NIHR. We have a singular mission: to make prescribed care as effective as possible.

We are building a new kind of creative model. One that believes creativity is a catalyst for transformation. It challenges convention, redefines what’s possible and brings ambitious ideas to life. At Justified, we build purposeful brands, digital products and campaigns that move people and shape culture. We partner with forward-thinking teams to create strategic, design-led work that creates impact. We are a new-age creative consultancy built for the next decade: lean, senior and effective.