Jon Soberg, Cfa

Global Early Stage VC

📍 Palo Alto, California, United States🔄 Updated October 2026💼 5 investments📅 12 years investing🗓 Last invested Apr 2021𝕏 @upgrade_to_unlock
VC🌍 United States
5
Total investments
2
Early stage
2
Mid stage
1
Late stage
12y
Years active

Portfolio

5 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Apr 2021
NeuraLight is a healthtech company on a mission to make brain function accurately measurable and actionable. Fusing decades of world-class neuroscience research with a breakthrough AI engine and proprietary data, the NeuraLight platform sets a new standard by quantifying core aspects of brain function at scale. NeuraLight’s technology is embedded in multiple commercial partnerships and endorsed by leading neurologists, Nobel laureates, and major research foundations, establishing it as prominent infrastructure for the future of brain health
Board Member
Jun 2019
SAFE has reinvented cyber risk management with Agentic AI. The company helps CISOs, TPRM, and GRC leaders become strategic business partners by automating the understanding, prioritization and management of cyber risk—accelerating AI adoption and digital transformation. SAFE is the #1 platform to unify the management of all cyber risks—enterprise, third-party, and AI-related—and deliver autonomous cyber risk management through a fleet of specialized AI agents. Its platform replaces manual effort with agentic automation, backed by the world’s most trusted risk standards. Trusted by hundreds of global organizations, SAFE has more than doubled revenue three years in a row and raised $100M+ to fuel the future of cyber risk automation.
Board Member
Dec 2018
WorldCover uses technology to help commercial growers and agribusinesses reduce climate risk. Our featured product CropAssure is tailored to help almond growers protect against weather risk from frost and excess rain events.
Board Member
Dec 2016
Vulnerable seniors, people with special needs, and those recovering from addiction – fifty million Americans in total – need more from their financial institutions. Whether it’s protecting seniors from fraud, helping people with special needs preserve their assets, or preventing an impulsive cash withdrawal or purchase that could lead to relapse, families turn to True Link when they need a financial partner who can help them navigate life’s challenges. Our expertise, obsessive service, and unique distribution channels help families keep their loved ones safe. We manage millions of dollars a day in transactions and provide investment services for thousands of people. Our team handles 2.5 million calls a year with a 98% “excellent” satisfaction rating. We’re a caring, diverse, values-driven company, with customers who say things like, “Your company saved my marriage,” “If not for True Link [__] would have returned to substance use,” and “This is the single best product I have ever experienced.” We’re a fast-growing fintech startup that also gets to provide our customers a life-changing solution to some of the most deeply personal, important problems in their lives. True Link partners with individuals, families, and organizations that serve treatment programs, elder law attorneys, home care providers, nonprofits, and government programs in all 50 states. We’re hiring! More jobs featured on our careers page.
Investor & Advisor
2014
Vulnerable seniors, people with special needs, and those recovering from addiction – fifty million Americans in total – need more from their financial institutions. Whether it’s protecting seniors from fraud, helping people with special needs preserve their assets, or preventing an impulsive cash withdrawal or purchase that could lead to relapse, families turn to True Link when they need a financial partner who can help them navigate life’s challenges. Our expertise, obsessive service, and unique distribution channels help families keep their loved ones safe. We manage millions of dollars a day in transactions and provide investment services for thousands of people. Our team handles 2.5 million calls a year with a 98% “excellent” satisfaction rating. We’re a caring, diverse, values-driven company, with customers who say things like, “Your company saved my marriage,” “If not for True Link [__] would have returned to substance use,” and “This is the single best product I have ever experienced.” We’re a fast-growing fintech startup that also gets to provide our customers a life-changing solution to some of the most deeply personal, important problems in their lives. True Link partners with individuals, families, and organizations that serve treatment programs, elder law attorneys, home care providers, nonprofits, and government programs in all 50 states. We’re hiring! More jobs featured on our careers page.
Experience · 15 entries
All (15)
Investments (5)
Founder (2)
Board (4)
2026
Investment Partner
Jun 2026
LifeX Ventures backs founders with transformational ideas at the intersection of AI and health. AI has become the tech stack for the revolutions underway in health and biology. Biology is now computational. Health systems are now digital. On top of both, a new wave of multibillion-dollar companies is being built - some are applications that accelerate adoption, some are infrastructure that accelerates discovery. We invest across AI for health, care, wellness and longevity, and opportunistically in adjacencies where we know the founders well. We do not invest in drugs or devices. Stage: primarily Seed and Series A, across the US and Europe. Fund I (2022) ranks in the top 1% by TVPI. Fund II is backed by top-tier LPs from the start, including insurance and banking institutions, a US health system foundation, and GPs from leading venture funds. Our partners are former company builders - serial entrepreneurs behind multiple IPOs and unicorns, with technical backgrounds from MIT, Cambridge, Columbia, Harvard and Stanford. We write early checks and work closely with founders from day one. www.lifex.vc
2021
Board Member
Apr 2021
NeuraLight is a healthtech company on a mission to make brain function accurately measurable and actionable. Fusing decades of world-class neuroscience research with a breakthrough AI engine and proprietary data, the NeuraLight platform sets a new standard by quantifying core aspects of brain function at scale. NeuraLight’s technology is embedded in multiple commercial partnerships and endorsed by leading neurologists, Nobel laureates, and major research foundations, establishing it as prominent infrastructure for the future of brain health
2019
Board Member
Jun 2019
SAFE has reinvented cyber risk management with Agentic AI. The company helps CISOs, TPRM, and GRC leaders become strategic business partners by automating the understanding, prioritization and management of cyber risk—accelerating AI adoption and digital transformation. SAFE is the #1 platform to unify the management of all cyber risks—enterprise, third-party, and AI-related—and deliver autonomous cyber risk management through a fleet of specialized AI agents. Its platform replaces manual effort with agentic automation, backed by the world’s most trusted risk standards. Trusted by hundreds of global organizations, SAFE has more than doubled revenue three years in a row and raised $100M+ to fuel the future of cyber risk automation.
2018
Board Member
Dec 2018
WorldCover uses technology to help commercial growers and agribusinesses reduce climate risk. Our featured product CropAssure is tailored to help almond growers protect against weather risk from frost and excess rain events.
MS&AD Ventures
Managing Partner
Oct 2018
Show all 15 entries ↓
Investment activity
2014–2021 · 5 investments
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