Jonathan Sebastiani

Entrepreneur, Investor and Fitness Enthusiast

📍 San Francisco Bay Area, United States🔄 Updated September 2026💼 16 investments📅 10 years investing🗓 Last invested Aug 2025𝕏 @upgrade_to_unlock
VC🌍 United States
16
Total investments
5
Early stage
3
Mid stage
4
Late stage
10y
Years active

Portfolio

13 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Jun 2024
Oats Overnight launched in 2016 as a nutritious and convenient solution to breakfast. The company operates manufacturing facilities in AZ and OH. With an intense focus on R&D, data, and community, Oats Overnight has created over 50 flavors and can be found in grocery stores nationwide.
Investor
Mar 2024
Touchland has set out to inspire consumers to take care of their health and well-being through innovative everyday personal care essentials that help them feel confident, stylish, and ready to take on the world. 🤝
Investor
Sep 2023
ciele is a color cosmetics line that offers skin-driven formulas made with broad spectrum SPF and non pore-clogging, clean ingredients. Redefining the core pieces to your complexion wardrobe, ciele exists as more than just beauty – with makeup that meets protection and artistry-standard performance.
Investor
Mar 2021
MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of many lives in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss. The company has steadily grown since inception, with $30m funding from leading investors, were now serving 500k+ patients, across 2 geographies. We are centralising the diagnosis, custom medications, doctor specialist services, behavioural change, and fully vertically integrated management of the treatment journey, under one roof. Innovating on healthcare delivery, MANUAL provides patients with engaging treatment plans generating superior clinical outcomes: 90%+ of patients see an improvement in their Quality of Life (QoL) within 6 months.
Investor
Feb 2021
Learn more and shop our menu👇
early stagePet Services
Investor
Jan 2021
Founded in 2021, MERIT is a modern beauty brand that simplifies what it takes to get ready. Born out of an industry crowded with fleeting trends and products that demanded expert-level skills, MERIT was created as the antidote — a considered collection designed to bring ease to your everyday. With a timeless perspective on beauty and a commitment to uncompromising quality, we create beauty and lifestyle essentials that become signatures of your routine — products you’ll reach for daily and live with for years to come. MERIT is a global brand with teams in New York, Los Angeles, Toronto, London, and Paris.
Board Member
Nov 2019
Beekeepers Naturals is reinventing your medicine cabinet with nature’s most powerful ingredients. We’re committed to delivering the highest quality solutions to modern health challenges from brain fog, to low energy, to immune support. We exclusively use nature’s purest and most potent ingredients to formulate our solutions, but we also apply scientific rigor to every single product. We’ve got natural medicine down to a science. We’re on a sustainability mission. By working exclusively with remote small-scale apiaries, partnering with leading bee research institutions, and prioritizing pesticide-free hive health above all else, Beekeeper’s Naturals works tirelessly to raise awareness and create a better environment for our world’s most important pollinators: the bees. Visit our website www.beekeepersnaturals.com to learn more.
Investor
Aug 2019
Performance for your skin, body and planet - hi, were Versed 👋 Shop us in 6,600 stores globally and at VersedSkin.com.
Investor
Apr 2019
HUM’s mission is to help everyone look and feel their absolute best. Through combining the exact, pure & potent nutrients for visible, life-changing results, each unique formula starts beauty from within. Each formula is made with clinically-proven ingredients that are non-GMO, gluten-free and sustainably sourced for great results. We are a fun loving group powered by personal success stories and the drive to inspire others. Our team is comprised of innovators, inspirators, artists, beauty fanatics, thought-leaders and rockstar nutritionists. Company culture is one of our greatest strengths. The values we proudly stand for are diversity, respect, curiosity, collaboration, positivity and impact. As a completely inclusive community, we provide premium formulas at accessible price points. You can find our collection at prestige beauty retailers or delivered to your doorstep. We’re here to bring out the best, most confident version of you.
late stageManufacturing
Investor
Apr 2018
2023 18th Most Loved Workplace by Newsweek. Hu aims to unite simplicity with unbeatable taste and the company’s employees believe in obsessively vetting ingredients so their customers dont have to. Born out of its NYC restaurant, Hu Kitchen, Hus paleo-friendly snacks include award-winning chocolate bars and a grain-free cracker line, which set new standards for high-quality food products made with “no weird ingredients—ever.” The company has grown from catering to a cult following to becoming a go-to staple for A-list celebs and health and wellness influencers. Hu Chocolate is now available in over 3,500 retail locations across the country, with increased international demand.
Board Member
Mar 2018
At True Botanicals, we believe caring for your skin should never come at the expense of people, animals, or the planet. We create luxurious, consciously crafted formulas that are clinically proven to work, powered by the most potent, sustainably sourced plant actives. Beautiful textures and naturally grounding scents make every step of your routine both effective and sensorial. Our standards are among the strictest in beauty, because your peace of mind means everything to us. Every formula is MADE SAFE® certified, vegan, cruelty-free, and microbiome-friendly—and most are pregnancy-safe (we’ll never leave you guessing). What touches your skin matters, whether it’s a daily ritual, a self-care indulgence, or a skin-to-skin moment with your baby. For more than a decade, we’ve stayed true to our mission: to prove that exceptionally clean ingredients and transformative results can coexist.
Board Member
Oct 2017
The SMASH branded portfolio of products offers snackable sweet treats made with organic and natural ingredients, contain nothing artificial, and are free from the top 8 major allergens. SMASHMALLOW®, SMASHCRISPY® and SMASHGUMMY® provide consumers an opportunity to enjoy sweet-tooth satisfaction and are the perfect any-time-of-day treats that are just like you remember - only better.
Board Member
Mar 2016
Our purpose is to share our culture for a healthier and more flavorful world. Dang Foods is a lean and high growth startup that reinvents familiar foods into tasty, globally- inspired, and better-for-you snacks. Our founders named Dang after their mother, who inspired them to create the company with her family recipe. Using minimal ingredients, all our products are Non-GMO, gluten-free, and mostly plant-based. The company is a Certified B Corp, meeting rigorous standards of social and environmental performance. Dang has won two “Best Snack” Sofi awards for our Sticky-Rice Chips and Coconut Chips. The brand has the #1 coconut chip nationwide. Dang is sold in over 10,000 stores across the country, including Whole Foods, Kroger, Safeway, Target, and Ahold, and via online stores including Amazon and Thrive Market.
Experience · 22 entries
All (22)
Investments (16)
Founder (4)
Board (5)
2025
Investor
Aug 2025
At Discovered Brands, we work as an extension of disruptive beauty brands to help navigate the intricate UK / European markets. By connecting you to a complete network of retailers, handling marketing, sales, education, PR and detangling legislation and logistics, we help you emerge as a strong force in a new market. In short, all your brand has to do is be its amazing self – we will take care of the rest. We’re both industry pioneers, and veterans. We believe in constantly looking ahead while having the experience of numerous brands (including our own) to back us up. Together, we can embrace change. We can cultivate desire. And we can help each other uncover exactly what it takes for your brand to thrive. It all starts with being discovered.
2024
Investor
Jun 2024
Oats Overnight launched in 2016 as a nutritious and convenient solution to breakfast. The company operates manufacturing facilities in AZ and OH. With an intense focus on R&D, data, and community, Oats Overnight has created over 50 flavors and can be found in grocery stores nationwide.
Investor
Mar 2024
Touchland has set out to inspire consumers to take care of their health and well-being through innovative everyday personal care essentials that help them feel confident, stylish, and ready to take on the world. 🤝
2023
Investor
Sep 2023
ciele is a color cosmetics line that offers skin-driven formulas made with broad spectrum SPF and non pore-clogging, clean ingredients. Redefining the core pieces to your complexion wardrobe, ciele exists as more than just beauty – with makeup that meets protection and artistry-standard performance.
2021
Investor
Mar 2021
MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of many lives in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss. The company has steadily grown since inception, with $30m funding from leading investors, were now serving 500k+ patients, across 2 geographies. We are centralising the diagnosis, custom medications, doctor specialist services, behavioural change, and fully vertically integrated management of the treatment journey, under one roof. Innovating on healthcare delivery, MANUAL provides patients with engaging treatment plans generating superior clinical outcomes: 90%+ of patients see an improvement in their Quality of Life (QoL) within 6 months.
Show all 22 entries ↓
Investment activity
2016–2025 · 16 investments
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