Jong Sang Choi

Deep tech investor

📍 London, England, United Kingdom🔄 Updated September 2026💼 18 investments📅 12 years investing🗓 Last invested Sep 2022
VC🌍 United Kingdom
18
Total investments
0
Early stage
6
Mid stage
4
Late stage
12y
Years active

Portfolio

12 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Sep 2022
We have developed the only digital method of birth control cleared by regulators both in the US and in Europe. Effective, natural, and backed by clinical research - Natural Cycles has been cleared by the US FDA and CE marked in Europe. Today we have a growing user base, who are happy to have found a method of birth control that is right for them and that allows them to get to know their bodies and cycles. No matter what your choice is, we believe that every woman should know that understanding how your cycle works matters. Natural Cycles was created when our founders, Elina and Raoul, were in search of an effective method of natural birth control. Their journey took them from physics straight into health tech for women. The couple were unsatisfied with what they found, so they decided to apply their experience and knowledge in advanced mathematics and data analysis to develop a solution to meet their needs. This turned out to be an algorithm that detects and predicts ovulation and fertility. In the early days, they used the algorithm for their own purposes but quickly realized that there was a vast unmet need for this type of method. They decided to develop a mobile app so women from all over the world could easily access and use Natural Cycles. Our company has been up and running since 2013 and has been rapidly growing since our CE certification in February 2017. At Natural Cycles we are always looking for passionate talents to help us strive for change in such a complex, scientific, and controversial field. We have womens best interest at heart and work hard every single day to ensure that we provide the best possible solution. That’s why each and every team member is passionate about what we do. Gathered from all corners of the world we are a tight-knit international team located right in the center of beautiful Stockholm. If you would like to join us, check our open job positions below, go ahead and connect with us.
Investor
Mar 2022
Porotech is a spin-out from the Cambridge Centre for Gallium Nitride in the Dept. of Materials Science and Metallurgy at the University of Cambridge. With significant know-how and IP on Porotech’s unique production method of a new class of porous GaN semiconductor materials, a wide range of materials properties and functionalities can be engineered. Porotech is commercialising this porous GaN material platform technology and device solutions in conjunction with its partner and foundry network and offers an entirely new platform for semiconductor devices to be built upon, such as micro-LEDs, lasers, power electronics, quantum computing and communication.
Board Member
Aug 2021
Awarded for “most innovative German startup” from German business magazine Bilanz, DiaMonTech has developed a medical device that non-invasively measures your blood glucose without finger pricking, a drop of blood, or a test strip. Simply relax your fingertip on the sensor, wait 5 to 15 seconds, and your blood glucose level will be displayed. Our patented technology works with an invisible infrared light beam that looks into your skin and counts glucose molecules. Diabetes is a global challenge. More than 400 million people worldwide suffer from the disease. Our goal is to make checking your blood glucose level as easy as unlocking your phone. You will be able to get measurements throughout the day without pain or extra costs. Diabetologists suggest that more frequent blood glucose measurements can lead to better overall diabetes management and less diabetes-related illnesses. Until there’s a cure for diabetes, DiaMonTech can make living with it much easier.
Board Member
May 2021
WhereIsMyTransport is an industry-leading technology company and central source of mobility and location data for emerging markets. We produce and maintain an unrivalled Transit Data, Point of Interest (POI) Data, and Real-Time Alerts offering, working in-field in Africa, Latin America, Southeast Europe, and South and Southeast Asia. Our data assets improve the public transport experience for our consumer product users, and help our clients develop new business in high-growth markets.
Board Member
Feb 2020
Aryballe combines biochemistry, advanced optics and machine learning to mimic the human sense of smell. Aryballe’s unique software and data solutions provide odor display and analysis that helps leaders in the automotive, food & beverage, consumer appliance and flavor & fragrance industries make smarter and more informed business decisions. In addition, Aryballe's digital olfaction solutions help companies improve user experiences with applications in the automotive and consumer appliance markets. The company is headquartered in France and with commercial operations in the USA and Korea.
Board Member
Jan 2020
Upday is a rapidly growing technology and media company that strives to contribute to a better-informed and more trustworthy world. As a joint venture of Axel Springer and Samsung Electronics, we combine journalistic expertise with cutting-edge personalization technologies to provide our 25 million users with news they care about and trust. Our journey began in 2015 with our flagship product, upday, a news aggregator that comes preinstalled on all Samsung devices in 34 countries. Within just three years, upday became Europes largest mobile news service. Today, over 150 professionals from 28 different nationalities contribute to updays vision and shape how 25 million users consume news. Since 2021, upday is no longer exclusive to Samsung devices and is downloadable on all Android and iOS smartphones. With headquarters in Berlin and seven other editorial offices in Paris, Milan, Madrid, Amsterdam, Warsaw, Stockholm, and London, upday operates with the energy of a startup and the stability of an established media company. We are seeking creative and dedicated individuals to help fulfill our upday vision and share our values of entrepreneurship, transparency, curiosity, and informedness. If youre looking to join an international team of fantastic talents and fun individuals, along with great team events like laser tag, karaoke, and beach volleyball, then look no further. Join us at upday today! 𝗝𝗼𝗯𝘀 𝗮𝘁 𝘂𝗽𝗱𝗮𝘆 https://corporate.upday.com/jobs https://www.glassdoor.de/Bewertungen/upday-Bewertungen-E1984446.htm Visit our website or download our apps to learn more about upday and our products. 𝘂𝗽𝗱𝗮𝘆 - 𝗡𝗲𝘄𝘀 𝗮𝗽𝗽 • On Android: https://play.google.com/store/apps/details?id=de.axelspringer.yana&hl=de • On iOS: https://apps.apple.com/de/app/upday/id1473424181 𝗨𝗽𝗱𝗮𝘆 - 𝗡𝗲𝘄𝘀 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 • DE: https://www.upday.com/de • UK: https://www.upday.com/uk • FR: https://www.upday.com/fr • PL: https://www.upday.com/pl • IT: https://www.upd
Board Member
Feb 2019
At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries. We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.
Board Member
Jul 2016
Darktrace is a global leader in AI cybersecurity, providing the essential cybersecurity platform to secure organizations today and for an ever-changing future. Darktrace AI learns from each businesss unique data in real time, detecting threats and intervening against attacks with precision and speed. We are a diverse and inclusive team of over 2,400 employees, each playing a crucial role in protecting nearly 10,000 organizations and communities worldwide from known, unknown, and novel cyber-threats.
Investor
Jul 2015
Sigfox 0G (Zero-G) technology is a Low-Power Wide-Area (LPWAN) IoT networking protocol dedicated to Massive IoT. It is designed to connect devices at a low-cost, ultra energy-efficient and secure manner. Sigfox 0G technology is owned by UnaBiz, a proven global Massive IoT service provider, and has been adopted by 70+ national 0G Operators as a global standard. Together, UnaBiz and the 0G Operators provide the Global 0G Network that connects over 10 million sensors for 1500 B2B customers worldwide to power sustainable business growth.
Board Member
Aug 2014
Trusted by global brands, The EVRYTHNG Product Cloud® is the platform consumer product brands need to Run their Business Differently® by Knowing what their Products Know® - with real-time data-driven solutions for supply chain traceability, provenance, brand integrity, product authentication, direct to consumer (D2C) engagement and resale/recycling. EVRYTHNG provides an Active Digital Identity™ on the web for billions of digitized product items in apparel, beauty, personal care, food & beverage, home goods, tobacco and other industries. EVRYTHNG is World Economic Forum Global Innovator, and EVRYTHNG’s founders originated the W3C Web of Things & GS1 Digital Link global standards. The company won the 2020 Fast Company World Changing Ideas Award. EVRYTHNG was acquired by Digimarc in January 2022, uniting the world's most powerful product identification engine with the industry's most advanced product intelligence cloud platform.
Board Member
Apr 2014
We are glad about your interest in our products. Mecatronix offers contactless, particle-free bearing and drive concepts especially for vacuum and clean-room applications.
Experience · 20 entries
All (20)
Investments (18)
Board (14)
2024
Deep Tech Investment Lead, Venture Capital
Mar 2024
L&Gs asset management business is a major global investor across public and private markets, with £1.117 trillion in AUM.* Our clients include individual savers, pension scheme members and global institutions. We provide investment solutions from index-tracking and active funds to liquidity and liability-based risk management strategies. Our investment philosophy and processes are focused on creating value over the long term. We believe that incorporating financially material sustainability criteria, when relevant to our clients, can create value and drive positive change. This reflects L&G’s purpose: ‘Investing for the long term. Our futures depend on it.’ *Source: L&G, global AUM as at 30 June 2025. Excludes assets managed by associates (Pemberton, NTR, BTR). The AUM includes the value of securities and derivatives positions and may not total due to rounding. Posts are aimed at professional investors only.
2022
Investor
Sep 2022
We have developed the only digital method of birth control cleared by regulators both in the US and in Europe. Effective, natural, and backed by clinical research - Natural Cycles has been cleared by the US FDA and CE marked in Europe. Today we have a growing user base, who are happy to have found a method of birth control that is right for them and that allows them to get to know their bodies and cycles. No matter what your choice is, we believe that every woman should know that understanding how your cycle works matters. Natural Cycles was created when our founders, Elina and Raoul, were in search of an effective method of natural birth control. Their journey took them from physics straight into health tech for women. The couple were unsatisfied with what they found, so they decided to apply their experience and knowledge in advanced mathematics and data analysis to develop a solution to meet their needs. This turned out to be an algorithm that detects and predicts ovulation and fertility. In the early days, they used the algorithm for their own purposes but quickly realized that there was a vast unmet need for this type of method. They decided to develop a mobile app so women from all over the world could easily access and use Natural Cycles. Our company has been up and running since 2013 and has been rapidly growing since our CE certification in February 2017. At Natural Cycles we are always looking for passionate talents to help us strive for change in such a complex, scientific, and controversial field. We have womens best interest at heart and work hard every single day to ensure that we provide the best possible solution. That’s why each and every team member is passionate about what we do. Gathered from all corners of the world we are a tight-knit international team located right in the center of beautiful Stockholm. If you would like to join us, check our open job positions below, go ahead and connect with us.
Investor
May 2022
Carbon Clean is the point-source carbon capture expert, driving the decarbonisation of hard-to-abate industries for more than 15 years. The company is eliminating the barriers of cost and space through its breakthrough modular CycloneCC technology, which cuts the total installed cost and overall physical footprint by up to 50% compared with conventional solutions.
Investor
Mar 2022
Porotech is a spin-out from the Cambridge Centre for Gallium Nitride in the Dept. of Materials Science and Metallurgy at the University of Cambridge. With significant know-how and IP on Porotech’s unique production method of a new class of porous GaN semiconductor materials, a wide range of materials properties and functionalities can be engineered. Porotech is commercialising this porous GaN material platform technology and device solutions in conjunction with its partner and foundry network and offers an entirely new platform for semiconductor devices to be built upon, such as micro-LEDs, lasers, power electronics, quantum computing and communication.
2021
Board Member
Aug 2021
Awarded for “most innovative German startup” from German business magazine Bilanz, DiaMonTech has developed a medical device that non-invasively measures your blood glucose without finger pricking, a drop of blood, or a test strip. Simply relax your fingertip on the sensor, wait 5 to 15 seconds, and your blood glucose level will be displayed. Our patented technology works with an invisible infrared light beam that looks into your skin and counts glucose molecules. Diabetes is a global challenge. More than 400 million people worldwide suffer from the disease. Our goal is to make checking your blood glucose level as easy as unlocking your phone. You will be able to get measurements throughout the day without pain or extra costs. Diabetologists suggest that more frequent blood glucose measurements can lead to better overall diabetes management and less diabetes-related illnesses. Until there’s a cure for diabetes, DiaMonTech can make living with it much easier.
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Investment activity
2014–2022 · 18 investments
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