Jon Buchwald

We build financial technologies to improve access, process efficiency, and portfolio management. Our flagship products are Atlas and Velex. Founded in 2017, Grain began with a mission to democratize credit, driven by our experiences with the limitations of traditional credit structures. We reimagined how credit decisions are made and developed a consumer credit iOS app that widened possibilities for consumers, serving 470K users. In 2023, we pivoted focus to applying the innovations in financial service technologies developed for the consumer credit market to help enterprises deploy capital. Velex is an automated cash-flow scoring solution that helps businesses manage risk and get more precise insights to better qualify borrowers. Atlas is a cloud-based all-in-one portfolio management solution to originate, manage, and service portfolios anytime, anywhere.

Founded in 2014, we’re America’s largest venture firm for individual investors and VC investing partner to over 11,000 individuals and institutions. Offerings include institutional-grade funds with large diversified portfolios and deal-by-deal investing through our Syndicates. Investment minimum is $10,000. • Top-20 VC Firm (Time Magazine ’25) • Top-Decile Investment Performance (Carta Benchmarks ‘25) • Top 20 VC Firm (CB Insights 24) • Top 50 Unicorn VC (Stanford GSB Research ‘25) • Top 3 Most Active US VC Firm (PitchBook ‘18 - ‘24) • Most Founder Friendly Investor List (Inc. Magazine ‘24) • Worlds Most Innovative Companies (Fast Company 22) • #1 Most Active Venture Firm in the US (PitchBook 22 & 23) • Top 20 Venture Firm (CB Insights 24) • Worlds Most Innovative Companies (Fast Company 22) • Portfolio of 1,600+ current and historical companies • 40+ full-time VC investors • Founders get access to our community of 850,000+ members and 6,000+ Experts. Offers of securities made only to eligible investors by formal offering documents describing risks, terms, and other important information that must be considered before investing. Example portfolio companies shown for illustrative purposes only, do not necessarily reflect investment outcomes that were or would be obtained by any AV fund or investor, and are not available to future investors, except potentially in follow-on investments. Venture capital investing involves substantial risk, including risk of loss of all capital invested. Past performance does not guarantee future results. The content on this account is intended solely for persons located in the U.S. and is not directed at, and must not be acted upon, by any person in the United Kingdom. UK residents seeking information about AV should refer only to communications issued by Alumni Ventures UK LLP, which provides information solely on a non-promotional basis and only distributes Financial Promotions to eligible recipients in accordance with UK law.

We build financial technologies to improve access, process efficiency, and portfolio management. Our flagship products are Atlas and Velex. Founded in 2017, Grain began with a mission to democratize credit, driven by our experiences with the limitations of traditional credit structures. We reimagined how credit decisions are made and developed a consumer credit iOS app that widened possibilities for consumers, serving 470K users. In 2023, we pivoted focus to applying the innovations in financial service technologies developed for the consumer credit market to help enterprises deploy capital. Velex is an automated cash-flow scoring solution that helps businesses manage risk and get more precise insights to better qualify borrowers. Atlas is a cloud-based all-in-one portfolio management solution to originate, manage, and service portfolios anytime, anywhere.

Market-Partners works with organizations to enable them to rethink their business, develop powerful marketing strategies and adopt ultra-effective sales approaches all based upon how their customers buy, and why they don’t. Over the course of the last ten years we have studied over 1,200 companies and have talked, in-depth, to over 1,600 individuals about exactly how they buy. Based upon our research, we have created a methodology for decoding how any market will buy. We then use this map of the Customer Buying Journey to enable our clients to develop their business strategies and to align marketing and sales investments to how their market buys. We believe that many of today’s selling approaches and marketing initiatives simply do not go far enough. They may gain a customer’s interest but they fall short in gaining an organizational commitment to buy. Success in today’s market is through looking beyond the internal aspects of sales and marketing approaches to the external reality of how customer’s actually buy. We call this Outside-In Revenue Generation. We have been working with clients since 1995, from start-ups to industry giants including Oracle, Cisco, Xilinx, Infor, Seagate, Cardinal Healthcare, VHA, Ascent Healthcare, Donnelley Financial, Sysco, Pearson Education, IDS Med, zSpace, Novasom, Cooper Surgical, Onkos, Exagen and many more.