Jonathan Kruger

VC Investor at Mercia Ventures

📍 United Kingdom🔄 Updated October 2026💼 4 investments📅 3 years investing🗓 Last invested Jan 2025
VC🌍 United Kingdom
4
Total investments
0
Early stage
1
Mid stage
2
Late stage
3y
Years active

Portfolio

3 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor and Board Observer
Jan 2025
Napo is the UK “tooth-to-tail” pet platform focused on helping millions to be responsible and fulfilled pet parents. We began our journey by building the best insurance product we could think of, and we are now delving deeper into pet care to assist pet parents in ensuring their pets live long, healthy and happy lives. Join us at our ✨free✨ Four Legged Fête, packed full of dog scentwork and interactive games, on October 12th & 13th 👉 https://www.eventbrite.co.uk/e/napos-four-legged-fete-tickets-965827605367?aff=homepage
mid stagePet Services
Board Observer
Apr 2024
Founded in 2015, Tutorful is an online education company helping parents and students of all ages across the UK and ROI find their perfect online tutor. Our students have competed over 1.5 million hours of tutoring, so whether youre seeking help in Maths or Mandarin, Accounting or Art, we can help! How are we different? Excellent tutors: All our tutors are rigorously vetted before theyre allowed to join our team. But we dont stop there! Because every lesson is booked and paid for on our site, we can see which tutors students keep booking with and use this, along with their personal reviews, to make sure that only the best tutors work with us! Ease of use: Finding a tutor and booking a lesson is as simple as ordering a cup of coffee. Top-class service: More than just a website, we work with our tutors to create a tailored learning plan for everyone who books through our site. We think technology has the potential to radically improve the way people go about finding a tutor - were just getting started!
Board Observer
Jul 2023
Pure co-founders and childhood friends Mat and Dan set out with an ambition to create the healthiest, convenience pet food on the market. Since then it’s been our mission to inspire a healthier world for pets. All our food is made in own human grade food facility in Yorkshire, using only the very best fresh and raw ingredients, which are gently air-dried to lock in their goodness. Owners simply add water to create a healthy, natural meal for your dog. Made with the same quality ingredients youd find in your own food, containing no grains, meat derivatives or any other nasties. We’ve had thousands of success stories that mention such improvements as glossier coats, happier tummies and emptier bowls.
late stagePet Services
Experience · 5 entries
All (5)
Investments (4)
Founder (1)
Board (3)
2025
Investor and Board Observer
Jan 2025
Napo is the UK “tooth-to-tail” pet platform focused on helping millions to be responsible and fulfilled pet parents. We began our journey by building the best insurance product we could think of, and we are now delving deeper into pet care to assist pet parents in ensuring their pets live long, healthy and happy lives. Join us at our ✨free✨ Four Legged Fête, packed full of dog scentwork and interactive games, on October 12th & 13th 👉 https://www.eventbrite.co.uk/e/napos-four-legged-fete-tickets-965827605367?aff=homepage
mid stagePet Services
2024
Board Observer
Apr 2024
Founded in 2015, Tutorful is an online education company helping parents and students of all ages across the UK and ROI find their perfect online tutor. Our students have competed over 1.5 million hours of tutoring, so whether youre seeking help in Maths or Mandarin, Accounting or Art, we can help! How are we different? Excellent tutors: All our tutors are rigorously vetted before theyre allowed to join our team. But we dont stop there! Because every lesson is booked and paid for on our site, we can see which tutors students keep booking with and use this, along with their personal reviews, to make sure that only the best tutors work with us! Ease of use: Finding a tutor and booking a lesson is as simple as ordering a cup of coffee. Top-class service: More than just a website, we work with our tutors to create a tailored learning plan for everyone who books through our site. We think technology has the potential to radically improve the way people go about finding a tutor - were just getting started!
2023
Board Observer
Jul 2023
Pure co-founders and childhood friends Mat and Dan set out with an ambition to create the healthiest, convenience pet food on the market. Since then it’s been our mission to inspire a healthier world for pets. All our food is made in own human grade food facility in Yorkshire, using only the very best fresh and raw ingredients, which are gently air-dried to lock in their goodness. Owners simply add water to create a healthy, natural meal for your dog. Made with the same quality ingredients youd find in your own food, containing no grains, meat derivatives or any other nasties. We’ve had thousands of success stories that mention such improvements as glossier coats, happier tummies and emptier bowls.
late stagePet Services
Venture Capital Investor
Apr 2023
Mercia is a proactive, specialist asset manager focused on supporting regional businesses to achieve their growth aspirations.
2015
CEO/co-founder
Mar 2015
The Drop is a disruptive mobile-first platform enabling the future of on-demand fashion. Using machine-learning technology, we will make you the outfits you see and love, to your measurements and deliver them within 2 weeks. Backed by leading tech VC fund, Forward Partners, we are re-building the fashion supply chain from the factory floor to your front door.
Investment activity
2023–2025 · 4 investments
202322024120251
Recent (last 2 years)Earlier