Jonathan Banayan

Hi, we’re Hero BreadTM, and we’re here to #breakbread. Our mission is to give people the freedom to enjoy eating the foods they love, without the negative consequences. Were focused on cultivating a happier, healthier future with unbelievably tasty bread, that doesnt compromise.

A PREPOSTEROUSLY DELICIOUS, PROTEIN-PACKED, VEGGIE-BOOSTED, OVERDUE REIMAGINING OF OUR BELOVED MAC & CHEESE.

Sodas back... Like, actually back. The twist? Its good for you this time. No more hiding cans in the bottom of your recycling bin or sipping sparkling water with your burger and fries. You deserve that mouth-watering swirl of flavors and bubbles without feeling bad about it. Cravings aren’t a crime, people!

When Co-founder Kayvon Jahanbakhsh was diagnosed with ulcerative colitis when he was a freshman in college he lost over 80 pounds, and he was forced to dramatically change his diet to focus on his gut health. It’s that moment when Kayvon realized how difficult it was to find products that would help him on this journey that he could enjoy. That’s where the idea for Halfday prebiotic iced tea was born - with the purpose to make digestive wellness more delicious, fun and accessible. As a first generation Iranian-American, Kayvon’s family served tea with breakfast, lunch and dinner each day. At school he was introduced to sugary bottles of iced tea that were readily available in cafeterias. Kayvon enlisted the help of classmate & best-friend Mike Lombardo to develop an iced tea that tasted nostalgic, but without all of the junk. Each can of Halfday has prebiotic fiber, with only 3-5g of sugar. Kayvon & Mike researched tirelessly the highest quality fibers & ingredients possible, knowing this needed to be something Kayvon could enjoy every single day.

Hi, we’re Hero BreadTM, and we’re here to #breakbread. Our mission is to give people the freedom to enjoy eating the foods they love, without the negative consequences. Were focused on cultivating a happier, healthier future with unbelievably tasty bread, that doesnt compromise.

Management | Label | Publishing | Studios | Ventures // Over 625x Platinum • 215+ Billion Streams Based in Miami & Los Angeles

A PREPOSTEROUSLY DELICIOUS, PROTEIN-PACKED, VEGGIE-BOOSTED, OVERDUE REIMAGINING OF OUR BELOVED MAC & CHEESE.

Sodas back... Like, actually back. The twist? Its good for you this time. No more hiding cans in the bottom of your recycling bin or sipping sparkling water with your burger and fries. You deserve that mouth-watering swirl of flavors and bubbles without feeling bad about it. Cravings aren’t a crime, people!

When Co-founder Kayvon Jahanbakhsh was diagnosed with ulcerative colitis when he was a freshman in college he lost over 80 pounds, and he was forced to dramatically change his diet to focus on his gut health. It’s that moment when Kayvon realized how difficult it was to find products that would help him on this journey that he could enjoy. That’s where the idea for Halfday prebiotic iced tea was born - with the purpose to make digestive wellness more delicious, fun and accessible. As a first generation Iranian-American, Kayvon’s family served tea with breakfast, lunch and dinner each day. At school he was introduced to sugary bottles of iced tea that were readily available in cafeterias. Kayvon enlisted the help of classmate & best-friend Mike Lombardo to develop an iced tea that tasted nostalgic, but without all of the junk. Each can of Halfday has prebiotic fiber, with only 3-5g of sugar. Kayvon & Mike researched tirelessly the highest quality fibers & ingredients possible, knowing this needed to be something Kayvon could enjoy every single day.