Jonas Axelsson

Rekryterar till Sveriges hetaste startups | Founder, Startup Recruitment | Ex-Spotify | 30k+ tech-nätverk | Investerare

📍 Stockholm County, Sweden🔄 Updated October 2026💼 17 investments📅 10 years investing🗓 Last invested Dec 2025
VC🌍 SwedenInvested this year
17
Total investments
11
Early stage
3
Mid stage
2
Late stage
10y
Years active

Portfolio

17 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Angel investor
Dec 2025
At Graftus, we’re redefining how salespeople are hired. Our AI-powered recruitment platform matches companies with top-performing sales talent—faster, smarter, and more cost-effectively than traditional recruitment agencies. Whether youre scaling fast or planning your next key hire, Graftus delivers curated candidates with the grit, drive, and results to grow your business. We believe in Candidates First. By building a community of over 14,000 sales professionals, we offer a unique marketplace where ambition meets opportunity. Every month, hundreds of new candidates join, and our intelligent tools make it easy to discover, engage, and recruit your next top seller. 💼 Unlimited hires 📈 Predictable pricing ⚡️ 5x faster than traditional methods 🎯 Built for high-performing sales teams
Angel Investor
Oct 2025
Tonada is the operating system for how physical spaces sound, feel, and sell. Our generative engine turns each brands identity into a unique, ever-evolving catalog of original tracks. Belonging to each brand, impossible to find anywhere else.
Investor & Member of Advisory Board
Nov 2024
Talendary is an AI company transforming how recruiters screen, source, and deliver top talent - faster than ever before. Some of our use cases: •Headhunting: Find, contact, and engage top candidates in seconds • Incoming applications: Instantly review every application through AI-powered CV screening or our AI interviewer, seamlessly integrated with your ATS • Talent mapping: Gain full visibility into your talent markets total addressable pool, and run proactive engagement initiatives to build a pipeline of interested candidates before the need arises
Angel Investor
Aug 2023
Luminar Ventures is a VC firm focused on seed-stage startups across the Nordics, providing experienced seed financing and active operational support to Nordics-based early-stage technology companies that are looking to disrupt or transform major industries. Luminars founding partners, Magnus Bergman and Jacob Key, are both former serial entrepreneurs and active angel investors with a successful track record of founding and growing tech startups such as Truecaller, Prezi, Sportamore, FirstVet and Challengermode to name a few of the 50+ startups theyve backed at the earliest stage. They founded Luminar alongside Sting, Swedens most successful startup platform. Now managing two funds totalling over €130m, Luminar’s core investment focus is on scalable digital seed-stage companies from the Nordics, founded by highly-motivated and visionary entrepreneurs. The fund leads seed rounds through investments ranging from €500k to €2.5m, and supports early-stage startups on their journey to becoming breakout growth-stage scaleups, including Carla, Greenely, CodeScene, Hiber, Insurely, Mindler, Normative, Mynt, Yazen and many more.
Investor
Mar 2022
Our purpose is to provide superior technology and industrialisation of floating offshore wind power, lowering costs and environmental impact, to meet the need of more clean energy. Clean energy abundance is our vision. We take pride in handing over a more sustainable planet to our grandchildren.
Angel Investor
2022
Every other person will experience a mental health disorder. Most never get help, and when they do, only a few improve. Braive exists to change that. Braive is the AI-powered mental health care platform supporting clinicians and patients across the full treatment journey, from first assessment to lasting recovery. Patients are matched to the right evidence-based care from the start. Clinicians juggle less between systems, save time on admin and get data-driven insights on treatment effect and outcomes. Together, this helps providers treat more people with better results. Braive is strongly rooted in clinical evidence, and we are fully MDR Class IIA certified. That means our platform is an independently reviewed medical platform across the full treatment journey and can act as clinical decision-making support – as one of the only ones on the market. Our clients are top healthcare providers and insurers in the Nordics. Braive exists at the intersection where technology meets psychology — for the people who give care, and the people who need it.
Angel Investor
Oct 2021
LEIA Health: the app for new mothers. Prepare for life after childbirth with holistic support for sleep, feeding, and exercise. The founders Astrid Gyllenkrok Kristensen and Sandra Wirström experienced birth injuries, happiness, panic attacks, and loneliness, which led them to create a solution for new parents - LEIA Health. Research reveals the impact of undiagnosed postnatal depression and unmet healthcare needs, with 9 out of 10 new mothers facing issues post-childbirth and 1 in 3 employees changing jobs due to lack of parental support. LEIA Health offers: 🌿Holistic support: Comprehensive postpartum care, catering to both individuals and companies looking to support their employees. 📊 Data-driven approach: In LEIA Health, every postpartum journey is personalized to benefit womens health and bridge the gender gap in healthcare. 🌟 Unique Features: Postpartum depression test, feeding tracker, pelvic floor training and personalized check-ins. 🏢 For companies: Focus on employee retention and simplifying communication during parental leave, providing valuable insights to enhance employer branding and reach company goals. 📚 Expert Content: Articles, videos, podcasts, and meditation sessions, supporting overall well-being. LEIA Health empowers new mothers and their partners with the right information and tools for their journey into parenthood.
Investor & Advisor
Jan 2021
Rådgivning via videosamtal specifikt för dina behov. Skapa en förfrågan och matchas med en rådgivare för ditt specifika hemmaprojekt eller problem.
Investor / Advisor
Feb 2020
Världens första helt digitala pantbank och marknadsplats för smycken i guld och silver. Hos Pantit kan du belåna, sälja & köpa smycken och andra föremål i ädelmetall. Hos oss kan du känna dig trygg med att allting hanteras säkert, snabbt och med högsta nivå av integritet. Pantit arbetar under Länsstyrelsens tillsyn och har ett nära samarbete med Polisen för att säkerställa alla föremåls ursprung. - Vi är framtiden i en uråldrig bransch - Vår slogan “Pantit - Pantbanken du kommer att älska” handlar om att erbjuda en bättre tjänst än vad någon annan lyckats med förut. Vi erbjuder alltid fria värderingar av de smycken du skickar in till oss. När du köper smycken ingår även ett värderingsintyg i priset. Via vår hemsida och app så hanterar du enkelt dina lån och försäljningar. Vi älskar att utmana och göra saker som de aldrig gjorts förut. För första gången i historien så är det enkelt - på riktigt - att omvandla sina smycken till pengar. Vissa smycken har man hela livet, andra för en storslagen fest. Dina smycken har ett värde och vi vill ge dig möjligheten att använda dina tillgångar på det sätt som passar dig bäst - just nu. Det ska vara enkelt att låna pengar av sig själv och det ska vara tryggt att både sälja och köpa smycken via nätet. Vårt mål är att erbjuda framtidens marknadsplats för att belåna, köpa & sälja smycken i guld och silver.
Investor
Sep 2018
Washaway works with digitalisation of the laundry and dry cleaning market where the foreseen service aims at increasing the availability and usage of laundry and dry cleaning services by enabling booking of pickup and delivery of washed goods through a simple and easy to use mobile app.
Board Member & Investor
Jun 2018
Vakta is a startup innovation and digitalize within the privaty security industry. Our primary service is an app where that will trigger an alarm and dispatch a private security guard to your location when you get into a threating situation.
Investor
Jun 2018
Ally is on a mission to help people stay healthy. With quality and convenience at heart Ally is bringing doctors and nurses to patients for on-demand house calls.
Angel Investor
May 2018
A digital booking platform for fashion professionals.
Angel Investor
Feb 2018
Tingent is a rapidly growing agency devoted to matching the world’s best talent with leading edge tech companies for growth and development. The right person for the right assignment. Every time. No rolodex required. Tingent partners with Klarna, Spotify, Dice, Tink and Tobii, among others. Connect: tingent.se / +46 850 11 92 60
Angel Investor
Jan 2018
TrueAccord is the leader in digital collections. By focusing on great user experiences, TrueAccord provides businesses with superior debt collection results. Our machine learning platform adapts to consumer behavior with personalized and empathetic communications to deliver the right payment option at the right time and channel. We work with top financial institutions, enterprise companies and upcoming businesses to recover billions in lost revenue. For more information, visit www.trueaccord.com.
Show all 17 investments ↓
Experience · 22 entries
All (22)
Investments (17)
Founder (3)
Board (1)
2025
Angel investor
Dec 2025
At Graftus, we’re redefining how salespeople are hired. Our AI-powered recruitment platform matches companies with top-performing sales talent—faster, smarter, and more cost-effectively than traditional recruitment agencies. Whether youre scaling fast or planning your next key hire, Graftus delivers curated candidates with the grit, drive, and results to grow your business. We believe in Candidates First. By building a community of over 14,000 sales professionals, we offer a unique marketplace where ambition meets opportunity. Every month, hundreds of new candidates join, and our intelligent tools make it easy to discover, engage, and recruit your next top seller. 💼 Unlimited hires 📈 Predictable pricing ⚡️ 5x faster than traditional methods 🎯 Built for high-performing sales teams
Angel Investor
Oct 2025
Tonada is the operating system for how physical spaces sound, feel, and sell. Our generative engine turns each brands identity into a unique, ever-evolving catalog of original tracks. Belonging to each brand, impossible to find anywhere else.
2024
Investor & Member of Advisory Board
Nov 2024
Talendary is an AI company transforming how recruiters screen, source, and deliver top talent - faster than ever before. Some of our use cases: •Headhunting: Find, contact, and engage top candidates in seconds • Incoming applications: Instantly review every application through AI-powered CV screening or our AI interviewer, seamlessly integrated with your ATS • Talent mapping: Gain full visibility into your talent markets total addressable pool, and run proactive engagement initiatives to build a pipeline of interested candidates before the need arises
Co-founder & vibe coder
Aug 2024
Next Generation Weather Intelligence in BetaRevolutionizing the Future of Weather and Geospatial Intelligence Optimais.ai transforms how decision-makers interact with data, delivering AI-driven insights, proactive warnings, and tailored recommendations.
2023
Angel Investor
Aug 2023
Luminar Ventures is a VC firm focused on seed-stage startups across the Nordics, providing experienced seed financing and active operational support to Nordics-based early-stage technology companies that are looking to disrupt or transform major industries. Luminars founding partners, Magnus Bergman and Jacob Key, are both former serial entrepreneurs and active angel investors with a successful track record of founding and growing tech startups such as Truecaller, Prezi, Sportamore, FirstVet and Challengermode to name a few of the 50+ startups theyve backed at the earliest stage. They founded Luminar alongside Sting, Swedens most successful startup platform. Now managing two funds totalling over €130m, Luminar’s core investment focus is on scalable digital seed-stage companies from the Nordics, founded by highly-motivated and visionary entrepreneurs. The fund leads seed rounds through investments ranging from €500k to €2.5m, and supports early-stage startups on their journey to becoming breakout growth-stage scaleups, including Carla, Greenely, CodeScene, Hiber, Insurely, Mindler, Normative, Mynt, Yazen and many more.
Show all 22 entries ↓
Investment activity
2016–2025 · 17 investments
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