John Williamson

Our artist x brand partnerships are rooted in performance—and that starts with creating the tools that help artists better understand their own fans. 7000+ artists use our tech to connect directly with their fans—all while capturing fan data that allows them to nurture relationships through a direct-to-fan approach. Our platform makes all of these datapoints available to brands, allowing marketers to identify artists whose audiences mirror your own target and harness the power of the emotional connection between artists and their fans. Artists are the most impactful influencers & creators. They have passionate, devoted fans who want to connect with them, engaging online and at live events. By aligning your brand with an artist in a direct, sincere partnership, a brand becomes a part of the artist’s community and can form a meaningful connection with fans. At MAX, we turn fan love into brand love with measurable (and impressive) results.

SportsLock is a fantasy sports experience like no other, built out of necessity and created by sports fans for sports fans. SportsLock was designed to change the way people play fantasy sports by offering a mobile-first, real-time, short duration fantasy gameplay that bridges the chasm between the “traditional” and “daily” markets. Built around the concept of brackets, SportsLock was created to be completely customizable, offering players the ability to build their own unique ways of competition. SportsLock isn’t trying to reinvent the wheel, rather, upgrade it while making fantasy sports more accessible to players of all skill levels and abilities. Add in social elements that makes playing with friends fun again, as well as the ability to win money, SportsLock is the answer to the question the market didn’t even know it was asking.

Valor Equity Partners is an operational growth investment firm focused on non-control and control investments in high growth companies across various stages of development. For decades, we have served our companies with unique expertise to solve the challenges of growth and scale. We partner with leading companies and entrepreneurs who are committed to the highest standards of excellence and the courage to transform their industries. We use our proven deal sourcing capabilities and broad relationships with entrepreneurs, managers, and other successful investors to identify investments in leading growth companies. Our unique investment strategy, supported by our robust internal research function, is focused on identifying companies that align with our view on long-term fundamental demand drivers and that have excellent market opportunities. Our investment strategy is enhanced by our deep expertise in the consumer, infrastructure and industrial services, and manufacturing sectors. Valors operationally active style is compelling to high growth companies seeking expertise to support execution of their strategy. In a process that begins before a transaction closes, we collaborate with the management teams of our portfolio companies to develop strategic and operational plans focused on enhancing management capabilities, establishing operational best practices, and accelerating growth.

As serial entrepreneurs who have spent the last two decades building, operating and scaling businesses, we got the chance to work with agencies of all types. Whether boutique design houses, large development shops, or full-service creative firms, our experiences were a lot of the same – average creative output followed by a significant inability to leverage that output to solve actual business problems and challenges. In 2016, we decided to pivot from start-up incubator into a creative agency. Aside from looking for a way to work with a greater number of businesses and projects day-to-day, we saw the move and our unique perspective and approach going a long way towards solving what we experienced as a major void within the market. The result is a team of designers, developers, strategists and marketers who thrive off of solving complex challenges. We’re not afraid of taking risks or breaking the rules. We’re business builders who understand what it’s like to sit on the brand side of the table. We craft custom solutions rather than pulling from cookie-cutter service menus, operate with extreme transparency (even if it ruffles a few feathers) and flat out make sh*t happen for brands looking to shake things up and operate a little off center.

100,000+ custom songs delivered, 10,000+ 5-star reviews, and 1,000+ artists to choose from. Let’s turn your favorite memories and feelings into a radio-quality song. 🙌🤩

Our artist x brand partnerships are rooted in performance—and that starts with creating the tools that help artists better understand their own fans. 7000+ artists use our tech to connect directly with their fans—all while capturing fan data that allows them to nurture relationships through a direct-to-fan approach. Our platform makes all of these datapoints available to brands, allowing marketers to identify artists whose audiences mirror your own target and harness the power of the emotional connection between artists and their fans. Artists are the most impactful influencers & creators. They have passionate, devoted fans who want to connect with them, engaging online and at live events. By aligning your brand with an artist in a direct, sincere partnership, a brand becomes a part of the artist’s community and can form a meaningful connection with fans. At MAX, we turn fan love into brand love with measurable (and impressive) results.

We are a creative agency built by entrepreneurs for entrepreneurs. We create cool by extracting personality and passion from our clients and their businesses. We solve problems with a creative viewpoint and a hustler’s spirit. Our experience in building, running and operating organizations yields strategies that go beyond standard agency services, with a goal of transforming underdogs into overachievers. Call it edgy, aggressive, even abrasive. Say we’re rebels. We call it confident, and to us, it’s just who we are and how we drive results. With dozens of combined years of experience in taking ideas and transforming them into reality, it’s tough to find a scenario we haven’t lived through. As entrepreneurs, we understand winning and losing. We’ve celebrated big victories, felt the crushing heartbreak of defeat and have learned to thrive with the rollercoaster mindset that comes with being an entrepreneur. As strategists, designers and technologists, we embrace creativity to convert visions into reality on a daily basis.