John Seung

General Partner at LFX Venture Partners

📍 Los Angeles, California, United States🔄 Updated September 2026💼 11 investments📅 17 years investing🗓 Last invested Jan 2025
VC🌍 United States
11
Total investments
3
Early stage
2
Mid stage
3
Late stage
17y
Years active

Portfolio

8 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Jan 2025
Legacy order management was built for a world with fewer channels, simpler fulfillment, and more patience. That world is gone. Pipe17 is the AI-native Order Operations platform. One place to connect every selling channel, fulfillment provider, and ERP. One system to orchestrate, automate, and monitor every order. No integration spaghetti. No six-month implementation. No waiting on IT to flip a switch. What you get: 300+ managed connectors. Near real-time sync across orders, inventory, fulfillments, and returns. Complete workflows that bridge the gaps your ERP and storefronts cant cover on their own. Full visibility into your order operation, with the controls to act in minutes. A composable, cloud-native platform thats 10x faster and more flexible than anything in the legacy OMS or iPaaS category. And Pippen, an AI agent that eliminates repetitive ops work and helps your team make sharper decisions, faster. Thats Order Operations. Thats Pipe17.
Board Observer
Jul 2022
Shippeo is a global leader in real-time multimodal transportation visibility, enabling leading shippers and logistics service providers to build more resilient, sustainable, and customer-centric supply chains. By enabling Transport Process Automation™ , Shippeo streamlines transportation processes, optimizes logistics costs, and enhances customer experience. Its network integrates with over 228,000 carriers and 1,100 TMS, telematics and ELD systems, offering instant access to real-time tracking for all transport modes via an intuitive platform. A machine learning algorithm ensures unmatched shipment ETA accuracy, allowing businesses to anticipate issues, proactively manage exceptions, collaborate efficiently, and reduce transport-related greenhouse gas emissions. Hundreds of customers, including global brands such as Ahold Delhaize, AkzoNobel, Barilla, Coca-Cola HBC, Heineken, Kuehne+Nagel, L’Oréal, LVMH, Renault Group, and Saint-Gobain, trust Shippeo to track more than 90 million shipments annually across 150 countries. For more information, visit www.shippeo.com
Board Member
May 2021
Rippey AI provides software bots for logistics companies that are buried in emails, documents, and inefficient processes. Our automation bots help companies scale without more people by eliminating manual, repetitive tasks, so you can offer a better experience for your customers and workforce. Conversations, documents, and workflows can be automated seamlessly with Software Bots bridging the connection between raw data and operating systems. By reducing time spent manually, Rippey.AI solutions allows key staff members to reclaim countless hours each week to focus on developing new business strategies and personalizing customer experiences. For more information, visit www.rippey.ai or email automate@rippey.ai.
Board Observer
Apr 2017
Flow simplifies the complexity of selling internationally to help -commerce teams maximize cross-border revenue. Deliver frictionless shopping experiences, streamline global logistics, and reduce operational risk with the most advanced cross-border technology on the market.
Board Member
Mar 2016
Tulip is the world’s largest cloud-based retail customer engagement platform provider, with best-in-class Clienteling and POS capabilities that let retailers realize the full potential of omnichannel commerce. The worlds most iconic retailers like David Yurman, Versace, Jimmy Choo, Mulberry, Saks Fifth Avenue, Ferragamo, COACH, and Michael Kors use Tulip to modernize the shopping experience, creating personalized shopping journeys that increase sales and improve customer loyalty across channels. Partnered with Apple and Salesforce, Tulip enables retailers to build deeply personal connections with customers, fulfill orders, close out purchases, and maximize store associate productivity and performance.
Board Member
Jul 2013
Let your customers tell your story. With Olapic, you can collect, curate, create and activate visual content, driving brand engagement to new heights. Co-create with Olapic, and turn content into commerce. For more information, visit our website and follow us on Twitter, Facebook & Instagram @olapic
Board Member
Sep 2012
Ordergroove enables subscription and membership experiences for the world’s largest and most innovative brands, including L’Oréal, Dollar Shave Club, Petsmart, La Colombe Coffee, IL MAKIAGE, and The Honest Company. As a market leader in subscription technology, our proprietary Relationship Commerce platform is shifting consumer interactions from one-and-done transactions to frictionless and highly profitable recurring relationships. Ordergroove technology uses artificial intelligence, analytics, and unmatched consumer expertise to empower top brands to transform their commerce experiences while making their consumers’ lives easier.
Board Member
Nov 2011
Onestop Internet offers full-service outsourced retail e-commerce development and management. We have the experience, brand awareness, technological savvy, and advanced facilities to make your multi-channel ecommerce vision come to life, rapidly grow your business, and maximize your sales.
Experience · 15 entries
All (15)
Investments (11)
Founder (1)
Board (11)
2025
Board Member
Jan 2025
Legacy order management was built for a world with fewer channels, simpler fulfillment, and more patience. That world is gone. Pipe17 is the AI-native Order Operations platform. One place to connect every selling channel, fulfillment provider, and ERP. One system to orchestrate, automate, and monitor every order. No integration spaghetti. No six-month implementation. No waiting on IT to flip a switch. What you get: 300+ managed connectors. Near real-time sync across orders, inventory, fulfillments, and returns. Complete workflows that bridge the gaps your ERP and storefronts cant cover on their own. Full visibility into your order operation, with the controls to act in minutes. A composable, cloud-native platform thats 10x faster and more flexible than anything in the legacy OMS or iPaaS category. And Pippen, an AI agent that eliminates repetitive ops work and helps your team make sharper decisions, faster. Thats Order Operations. Thats Pipe17.
2024
Board Member
Apr 2024
Invent Analytics is a global retail planning solutions provider that helps leading retailers accelerate their omni-aware demand forecasting, allocation, replenishment, and markdown capabilities by using our AI-powered solutions that leverage financial profit optimization modeling. By putting your omni-channel customers at the heart of our tailor-fit solutions, Invent Analytics delivers speed to value by proving the financial benefits with pre-go-live simulations and rigorous A/B testing. Over 50 retailers worldwide have chosen Invent Analytics’ profit-optimizing solutions to accurately manage inventory and pricing with AI decisioning. The Invent Analytics Profit-Optimizing Platform includes: -Demand Forecasting -Store and DC Replenishment Optimization -Allocation Optimization -Phantom Inventory -Returns Positioning -Transfer Optimization -Markdown Optimization -Assortment Optimization -Dynamic and Competitive Price Optimization -Omni-Fulfillment
2022
Board Observer
Jul 2022
Shippeo is a global leader in real-time multimodal transportation visibility, enabling leading shippers and logistics service providers to build more resilient, sustainable, and customer-centric supply chains. By enabling Transport Process Automation™ , Shippeo streamlines transportation processes, optimizes logistics costs, and enhances customer experience. Its network integrates with over 228,000 carriers and 1,100 TMS, telematics and ELD systems, offering instant access to real-time tracking for all transport modes via an intuitive platform. A machine learning algorithm ensures unmatched shipment ETA accuracy, allowing businesses to anticipate issues, proactively manage exceptions, collaborate efficiently, and reduce transport-related greenhouse gas emissions. Hundreds of customers, including global brands such as Ahold Delhaize, AkzoNobel, Barilla, Coca-Cola HBC, Heineken, Kuehne+Nagel, L’Oréal, LVMH, Renault Group, and Saint-Gobain, trust Shippeo to track more than 90 million shipments annually across 150 countries. For more information, visit www.shippeo.com
2021
Board Member
May 2021
Rippey AI provides software bots for logistics companies that are buried in emails, documents, and inefficient processes. Our automation bots help companies scale without more people by eliminating manual, repetitive tasks, so you can offer a better experience for your customers and workforce. Conversations, documents, and workflows can be automated seamlessly with Software Bots bridging the connection between raw data and operating systems. By reducing time spent manually, Rippey.AI solutions allows key staff members to reclaim countless hours each week to focus on developing new business strategies and personalizing customer experiences. For more information, visit www.rippey.ai or email automate@rippey.ai.
Managing Partner
Jan 2021
LFX Venture Partners is a venture capital firm focused on the upstream supply chain that is largely manual, which makes it prime for disruption. Upstream supply chain must be modernized to create a supply chain that is far more responsive to consumers' needs. We are located in Silicon Valley and Los Angeles, and run by 2 fund managers who have worked together for 10 years, and got a strong record in supply chain and logistics technologies. Our success is rooted in our deep domain expertise and wide industry network.
Show all 15 entries ↓
Investment activity
2009–2025 · 11 investments
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