John Whaley

In 2007 32% of discretionary time was spent on a screen, By 2017 that number was 90%. BetterYou is your Healthy Habits Companion that helps you make better digital decisions every single day, by linking them back to the things you care most about, your values. Once you define what “time better spent” looks like, and we help you stay on track. We provide population-level insights back to the company organizations, helping them drive health savings downstream by improving their employees’ overall wellness. BetterYou is the only Healthy Habits Companion that makes it easy to take control of your time, achieve your goals, and improve your life. Unlike other habit-forming and wellness goal tracking apps that require manual entry, BetterYou monitors and logs progress automatically for users and integrates with over 10,000 popular health and wellness apps.

We’re an early stage venture capital firm based in Minnesota, the Bread and Butter State, investing globally while leveraging our state and region’s unparalleled access to strong corporate connections, commercial opportunities, and industry expertise for the benefit of our teams.

In 2007 32% of discretionary time was spent on a screen, By 2017 that number was 90%. BetterYou is your Healthy Habits Companion that helps you make better digital decisions every single day, by linking them back to the things you care most about, your values. Once you define what “time better spent” looks like, and we help you stay on track. We provide population-level insights back to the company organizations, helping them drive health savings downstream by improving their employees’ overall wellness. BetterYou is the only Healthy Habits Companion that makes it easy to take control of your time, achieve your goals, and improve your life. Unlike other habit-forming and wellness goal tracking apps that require manual entry, BetterYou monitors and logs progress automatically for users and integrates with over 10,000 popular health and wellness apps.