John Haesler

General Partner at Aspen Capital Group

📍 New York, New York, United States🔄 Updated September 2026💼 13 investments📅 10 years investing🗓 Last invested Jan 2025
VC🌍 United States
13
Total investments
1
Early stage
2
Mid stage
6
Late stage
10y
Years active

Portfolio

10 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Observer
2025
Experience the great outdoors with Guidesly - the next-generation marketplace that connects you with expert guides for a variety of outdoor activities, from fishing and hunting to ATV/UTV and more. Our website and app (Guidesly Trips) make it easy for you to compare and book trusted guides, and discover the perfect adventure tailored to your interests and skill level. Leave the planning to us and trust our experienced guides to lead the way. Guidesly also supports guides by providing innovative solutions to common challenges faced in the outdoor guiding business. Our platform offers powerful tools for guides to manage their businesses more efficiently and effectively, so they can focus on what matters most - delivering unforgettable experiences to their guests. Join our community of passionate outdoor enthusiasts and start your next adventure with Guidesly.
Investor
2025
Whoosh is a leading hospitality technology company specializing in modern software that streamlines operations and enhances the guest experience. Our cloud-based, tablet-centric solution empowers public and private facilities with easy-to-use booking and operations tools, covering a wide range of activities such as golf, racquets, simulators, lessons, fitness, and more. Whether youre managing a single location or multiple facilities, Whoosh saves 20+ hours a week in staff time to help run a more efficient, guest-focused operation.
mid stageHospitality
Investor
2024
We increase car dealership profitability by revolutionizing warranty claims processing with our first-of-its-kind cloud technology, powered by advanced machine-learning. - Warranty revenue +10% - Up to 60% lower processing costs - Warranties processed 5x faster 📈 Curious how much your dealership could save? Get a free analysis at warrcloud.com
Board Observer
2021
At Sureify, we are transforming the life insurance and annuity industry with our cutting-edge suite of products. Our Lifetime suite empowers carriers to thrive in the ever-changing technology landscape. Sureify’s comprehensive suite of solutions (LifetimeACQUIRE, LifetimeAGENT, LifetimeENGAGE, LifetimeSERVICE, and CoreCONNECT) seamlessly facilitates connections between carriers and their agents and consumers, providing digital experiences that not only exceed expectations but also redefine how policyholders are acquired, serviced, and engaged throughout the entire lifetime of a policy. We are dedicated to continuously pushing the boundaries of innovative thinking, approaches, and solutions that enable carriers to stay ahead of the competition and deliver unparalleled agent and customer experiences. Learn more at www.sureify.com.
late stageInsurance
Board Member
2021
We enable engineering, construction, and technology companies to improve financial performance and accelerate digital transformation initiatives with generative design software for critical infrastructure projects.
Investor
2021
IT'S GROW TIME! Deposco is how any retail, ecommerce or 3PL company that has inventory to move can instantly see what they’ve got, where it is, and where there’s new demand for it. It’s the only omnichannel fulfillment solution that provides this much actionable insight into both your supply chain and the broader marketplace. DEPOSCO'S BRIGHT SUITE WMS + Order Management and DOM + Demand Planning Get all inventory data, workflows and systems talking to each other in a seamless, flexible solution – unlocking huge savings and profit channels when #It’s Grow Time™! #ONESOLUTION #ONEFOCUS #ONETEAM Too many companies have legacy ERP, WMS, and other supply chain solutions that can’t keep up with current demand – much less identify channels for new growth. To make growth work it takes: #OneSolution - A single platform and database giving you total visibility and control in real-time. See what inventory you’ve got, where it is, and where to position it to fulfill demand. #OneFocus - A true cloud platform specifically configured to meet your unique objectives with the breadth, flexibility, and scalability that actually make this possible. #OneTeam - A partnership that brings the help you need, when you need it. Someone who will not only answer your questions, but make sure you’re asking the right ones. Start seeing results now while investing in a scalable solution for the future. - Over 3,000 of the world’s fastest-growing businesses rely on Deposco. - We’re supporting over $10 billion in sales and over 43 million consumer orders annually. - In 2020 alone, we saw total shipment growth increase by 78%. NOW, YOU'RE GOOD TO GROW.
Investor
2020
CLARA Analytics improves claims outcomes in commercial insurance with easy-to-use machine learning-based products. The company’s product suite applies image recognition, natural language processing, and other AI-based techniques to unlock insights from medical notes, bills and other documents surrounding a claim. CLARA’s predictive insight gives adjusters augmented intelligence that helps them reduce claim costs and optimize outcomes for the carrier, customer and claimant. CLARA’s customers include companies from the top 25 global insurance carriers to large third-party administrators and self-insured organizations. Founded in 2016, CLARA Analytics is headquartered in California’s Silicon Valley.
mid stageInsurance
Investor
2020
Aclaimant was founded on the belief that everyone has the right to be a better risk and protect what matters most. As the pioneer of Active Risk Management, Aclaimant enables companies to reduce the cost of risk and drive higher productivity while empowering every employee to be a risk manager. This transforms how companies manage data, people, and processes through leading RMIS capabilities in workplace safety, incident and claims management, and analytics. Thousands of safety and risk management professionals rely on Aclaimant to achieve better outcomes.
Board Observer (Acquired by SailPoint)
2019
ERP Maestro is fast becoming a leading access security and compliance software solution for companies running SAP and their external auditors. Our flagship platform, Access Analyzer, is a SaaS-based access control suite that provides automated industry-leading separation of duties (SoD) analysis and sensitive access reporting, emergency access management and compliant user provisioning tools. Notable clients and partners include Tyco, GE Aviation, Zulily, IBM and 7 of the top 10 audit firms in the world.
Investor
2017
On May 3, 2023, FinancialForce became Certinia: the platform for services business. Please follow Certinia for all the latest company news and updates!
Experience · 16 entries
All (16)
Investments (13)
Board (4)
2025
Board Observer
2025
Experience the great outdoors with Guidesly - the next-generation marketplace that connects you with expert guides for a variety of outdoor activities, from fishing and hunting to ATV/UTV and more. Our website and app (Guidesly Trips) make it easy for you to compare and book trusted guides, and discover the perfect adventure tailored to your interests and skill level. Leave the planning to us and trust our experienced guides to lead the way. Guidesly also supports guides by providing innovative solutions to common challenges faced in the outdoor guiding business. Our platform offers powerful tools for guides to manage their businesses more efficiently and effectively, so they can focus on what matters most - delivering unforgettable experiences to their guests. Join our community of passionate outdoor enthusiasts and start your next adventure with Guidesly.
Investor
2025
Whoosh is a leading hospitality technology company specializing in modern software that streamlines operations and enhances the guest experience. Our cloud-based, tablet-centric solution empowers public and private facilities with easy-to-use booking and operations tools, covering a wide range of activities such as golf, racquets, simulators, lessons, fitness, and more. Whether youre managing a single location or multiple facilities, Whoosh saves 20+ hours a week in staff time to help run a more efficient, guest-focused operation.
mid stageHospitality
2024
Investor
2024
We increase car dealership profitability by revolutionizing warranty claims processing with our first-of-its-kind cloud technology, powered by advanced machine-learning. - Warranty revenue +10% - Up to 60% lower processing costs - Warranties processed 5x faster 📈 Curious how much your dealership could save? Get a free analysis at warrcloud.com
2021
Board Observer
2021
At Sureify, we are transforming the life insurance and annuity industry with our cutting-edge suite of products. Our Lifetime suite empowers carriers to thrive in the ever-changing technology landscape. Sureify’s comprehensive suite of solutions (LifetimeACQUIRE, LifetimeAGENT, LifetimeENGAGE, LifetimeSERVICE, and CoreCONNECT) seamlessly facilitates connections between carriers and their agents and consumers, providing digital experiences that not only exceed expectations but also redefine how policyholders are acquired, serviced, and engaged throughout the entire lifetime of a policy. We are dedicated to continuously pushing the boundaries of innovative thinking, approaches, and solutions that enable carriers to stay ahead of the competition and deliver unparalleled agent and customer experiences. Learn more at www.sureify.com.
late stageInsurance
Board Member
2021
We enable engineering, construction, and technology companies to improve financial performance and accelerate digital transformation initiatives with generative design software for critical infrastructure projects.
Show all 16 entries ↓
Investment activity
2016–2025 · 13 investments
20162201712019220202202132024120252
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