Johan Crona

Entrepreneur and Investor

📍 Stockholm Metropolitan Area, Sweden🔄 Updated September 2026💼 9 investments📅 16 years investing🗓 Last invested Feb 2021𝕏 @upgrade_to_unlock
VC🌍 Sweden
9
Total investments
4
Early stage
1
Mid stage
2
Late stage
16y
Years active

Portfolio

7 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Dec 2017
Journey maps in Custellence will help you present the customer journey in a professional and convincing way. Created by design professionals with a long and proven history of customer journey mapping and customer experience development, every detail of the tool and the journey maps are built for you to succeed. Using Custellence for journey mapping helps you get your job done, and lets you create a strong and convincing customer case that is easy for management to support.
Board Member
Dec 2017
Founded in 2010, Scrive quickly became the Nordic e-sign market leader. Today, 10 000+ customers in 50+ countries rely on Scrive to automate their onboarding and agreements processes with solutions powered by electronic signature and identification. As a trusted digitalisation partner, Scrive guides businesses of all sizes, including in highly-regulated industries, on their digital transformation journeys, driving customer experience, security, compliance and data quality. Headquartered in Stockholm, Scrive is backed by Vitruvian Partners and has over 200 employees.
Board Member
May 2015
Since 2021, Loop54 is part of @FactFinder. Follow us there for the latest updates on Europe's leading eCommerce product discovery technology.
Board Member
Jun 2014
Billhop is a payment service that enables businesses across the EEA to pay their supplier invoices with their credit card. Billhop is a regulated payment institution based out of Stockholm, Sweden.
Investor
Aug 2013
We enable music creators to take control of their songs and rights.
early stageMusicians
Investor
Jun 2013
Strossle is a fast growing media tech company, helping publishers optimize content distribution. We use machine learning technologies to adapt the user experience based on context and personal interests. It’s Artificial Intelligence for media. Strossle was founded in Sweden in 2013 by a team of entrepreneurs with an extensive media background. The shared perception was that the media industry was losing ground with its conservative view on technology and business models. Instead of embracing new distribution and business opportunities, media companies tried to lock users into their own channels and increase the amount of intrusive display ad formats that users had to sit through. Strossles mission is to help publishers out of this negative spiral and become future-proof. With Strossle publishers empower their content by: - Making sure every user is presented to an optimal mix of content - resulting in higher engagement. - Attracting new users through promotion of their best performing content in Strossle's publisher network. - Leveraging their premium environments by offering native advertisers extended reach. These values have clearly resonated with publishers. Since launch Strossle has had an average monthly growth rate of 20%, and now we're going global with our way of thinking. Today the company has offices in Stockholm, Malmö, Oslo, Copenhagen, Amsterdam, Madrid and New York.
Investor
Dec 2010
Mips is an innovative company focusing on science-based product development. The secret behind Mips’ patented technology comes from the human brain. The brain is surrounded by a low-friction cushion of cerebrospinal fluid. Mips mimics the brain’s own way of protecting itself by giving the Mips®-equipped helmet its own low-friction layer between the helmet and the head. The Mips® low friction layer can absorb a portion of the energy created by an angled impact by enabling the helmet to slide relative to the head on impact.
late stageSporting Goods
Experience · 15 entries
All (15)
Investments (9)
Founder (3)
Board (6)
2021
Board Member
Feb 2021
Sveriges mest okrångliga kundservicesystem. Vi hjälper dig att göra kundservice enklare med samlad ärendehantering, AI-stöd och self-service-lösningar för återkommande frågor.
2017
Board Member
Dec 2017
Journey maps in Custellence will help you present the customer journey in a professional and convincing way. Created by design professionals with a long and proven history of customer journey mapping and customer experience development, every detail of the tool and the journey maps are built for you to succeed. Using Custellence for journey mapping helps you get your job done, and lets you create a strong and convincing customer case that is easy for management to support.
Board Member
Dec 2017
Founded in 2010, Scrive quickly became the Nordic e-sign market leader. Today, 10 000+ customers in 50+ countries rely on Scrive to automate their onboarding and agreements processes with solutions powered by electronic signature and identification. As a trusted digitalisation partner, Scrive guides businesses of all sizes, including in highly-regulated industries, on their digital transformation journeys, driving customer experience, security, compliance and data quality. Headquartered in Stockholm, Scrive is backed by Vitruvian Partners and has over 200 employees.
Founder and Managing Partner
Oct 2017
Cloud Capital specialises in investing in SaaS-companies in Sweden through financing solutions that are optimised for the SaaS-business model. We provide traditional venture capital funding, non-dilutive growth capital as a loan - or a combination of both. *) Growth capital from €250.000 – €1.000.000 *) Don’t give up control or equity *) Optimized for SaaS businesses
2015
Sparta (Hysminai AB)
Board Member
Dec 2015
Show all 15 entries ↓
Investment activity
2010–2021 · 9 investments
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