Joe Atkin

The Red Yao tribe has lived in the mountains of Longsheng for nearly 2,000 years. While wandering through these ancient villages of Longsheng, the founders of Viori discovered that nearly every woman of the Red Yao tribe had long, jet-black, beautiful hair without any signs of greying. Astonished, the founders asked the Red Yao what the secret was to their immaculate hair. Smiling, the Red Yao women explained that ever since they were little girls, their mothers would set aside the water they washed rice with each day. After letting the water sit for a time, and preparing it in a ritual passed down mother-to-daughter for centuries, they would then take the water and wash their hair with it. That was it. As the founders continued to talk with the Red Yao women they explained that because of economic pressures, their tribe had been reduced to only 300 remaining in the mountains. Unable to provide for themselves, their families were leaving for large cities to support themselves. This had left them and their hair rituals vulnerable to extinction within a generation. That day Viori and its mission were born.

Nomatic was founded in 2014 with a single product and one highly functional feature. Since then our goal has been to bring products to the global market that have category-leading functionality, design and durability. Crowdfunding has been a strategic part of our success, helping us build a close relationship with our consumers who have supported our launch into photography, travel, everyday gear, and accessories. It is our belief that the items we invite into our lives should make it easier to navigate. We seek the space between the physical burden of carrying too much and the mental burden of carrying too little. Confidence and comfort are built by knowing what enough looks and feels like. Whether you are moving toward a destination or toward the best version of yourself- a LIFE ON THE MOVE is a life well lived.

MTN OPS is the leader in Outdoor Performance Energy & Nutrition. Formulated for outdoor athletes such as hunters, military, and tactical personal.

The Red Yao tribe has lived in the mountains of Longsheng for nearly 2,000 years. While wandering through these ancient villages of Longsheng, the founders of Viori discovered that nearly every woman of the Red Yao tribe had long, jet-black, beautiful hair without any signs of greying. Astonished, the founders asked the Red Yao what the secret was to their immaculate hair. Smiling, the Red Yao women explained that ever since they were little girls, their mothers would set aside the water they washed rice with each day. After letting the water sit for a time, and preparing it in a ritual passed down mother-to-daughter for centuries, they would then take the water and wash their hair with it. That was it. As the founders continued to talk with the Red Yao women they explained that because of economic pressures, their tribe had been reduced to only 300 remaining in the mountains. Unable to provide for themselves, their families were leaving for large cities to support themselves. This had left them and their hair rituals vulnerable to extinction within a generation. That day Viori and its mission were born.

Nomatic was founded in 2014 with a single product and one highly functional feature. Since then our goal has been to bring products to the global market that have category-leading functionality, design and durability. Crowdfunding has been a strategic part of our success, helping us build a close relationship with our consumers who have supported our launch into photography, travel, everyday gear, and accessories. It is our belief that the items we invite into our lives should make it easier to navigate. We seek the space between the physical burden of carrying too much and the mental burden of carrying too little. Confidence and comfort are built by knowing what enough looks and feels like. Whether you are moving toward a destination or toward the best version of yourself- a LIFE ON THE MOVE is a life well lived.

MTN OPS is the leader in Outdoor Performance Energy & Nutrition. Formulated for outdoor athletes such as hunters, military, and tactical personal.

Sorenson Capital is a leading venture capital firm focused on investing in early and growth-stage AI, cybersecurity, B2B software, and DevOps & infrastructure companies. Sorenson Capital has over $1.6 billion in assets under management. The firm supports entrepreneurs at every stage of their journey to accelerate revenue growth and further their product leadership position. Sorenson’s investments in product leaders include Amplitude, BambooHR, Bridgecrew, Couchbase, Harness, Socure, and Uniphore. With offices in Palo Alto, CA and Lehi, UT, Sorenson Capital is proud to partner with entrepreneurs from coast to canyon. To learn more, please visit: https://www.sorensoncapital.com/ .