Joakim Hartzell

We are petgood – the do good pet food. A Swedish company on a global mission to create a more sustainable and transparent pet world, where pets can enjoy healthy food without burdening our planet. We offer complete and balanced insect-based diets as well as other innovative and sustainable products for both cats and dogs. All products are developed with experts with pet health as our top priority, using high-quality and sustainable protein from the insect black soldier fly, and natural and carefully selected ingredients. In other words - only the good stuff, nothing else. The bigger we grow, the better we can make a positive impact. The love for pets and the love for our planet will always be our guiding principles. That is a promise. Meaning over money. Love over greed. We hope this inspires you to join. So that together we can make a real difference. Together we are petgood. The do good pet food. 

Stutterheim Raincoats is a Swedish premium fashion brand founded in Stockholm in 2010. Ever since, the brand’s vision has been to create beautiful and functional rain and outerwear in highest quality. All coats are handmade using the finest craftsmanship and are characterized by simplicity, functionality and timeless design. www.stutterheim.com

Making premium bags and accessories from high quality leather and canvas is our passion. We are committed to consistent style and pay little interest in short-term trends. We make products that will last for generations. Baron was founded in 1978 with the ambition to create well designed bags, made to be used over and over again. It started out with leather briefcases and weekend bags, but soon came to include the canvas collection, with bags and cases specially made for travelling and hunting. Today, all Baron products combine classic elegance with the contemporary needs of the modern businessman and traveller. We are dedicated to quality and sustainability, both in terms of materials and workmanship. Our product development is focused on continuous improvement of existing models and limited introductions of new models. Baron is owned and managed by the Adelswärd family. The family carries the title “baron”since 1783 and also holds the estate Baroniet Adelswärd, the only Barony in Sweden.

Götrich & Co - a destination for classic style Götrich is the obvious destination for classic elegance in an updated environment with a focus on craftsmanship, style and quality. Baron continues to be the brand for all our leather and canvas bags and accessories, and Götrich is the brand we use for our ready-to-wear garments, our bespoke tailoring business and our accessories in textile. The home of the combined business is today on Humlegårdsgatan 19 in Stockholm, where we have a full-scale tailoring atelier and our shop and showroom.

Cad & The Dandy was founded by Ian Meiers and James Sleater, who met through their families connections in the couturier business. Whilst Sleater focused on the look and feel of the garments, Meiers brought the desire to drag British tailoring and Savile Row back to the cutting edge of Menswear. This partnership, and shared quest, has ensured that the tailoring house has become Savile Row’s largest in just 11 years. Since its establishment in 2008, the company has opened three shops across London, each with their own bespoke workshops, making garments for members of The Royal Family and stars of the big screen. All our garments retain the intricacies of traditional English handwork but have been blended with a sleek fusion of modern style, slimmer shoulder padding and more pronounced waist, creating a look that is both contemporary and unique to the house. Cad & The Dandy’s sleek silhouette continues to remain in demand the world over and the company is now looking to further its overseas expansion. In 2017 the company bought Scandinavia’s oldest Tailoring business – Götrich was founded in 1730 in Stockholm and is tailor to the Royal House. In 2020 the company will add to its New York Midtown location, opening a new shop in Soho.

Très Bien is a Swedish multi-brand retailer and menswear brand with stores in the UK and Sweden.

We are petgood – the do good pet food. A Swedish company on a global mission to create a more sustainable and transparent pet world, where pets can enjoy healthy food without burdening our planet. We offer complete and balanced insect-based diets as well as other innovative and sustainable products for both cats and dogs. All products are developed with experts with pet health as our top priority, using high-quality and sustainable protein from the insect black soldier fly, and natural and carefully selected ingredients. In other words - only the good stuff, nothing else. The bigger we grow, the better we can make a positive impact. The love for pets and the love for our planet will always be our guiding principles. That is a promise. Meaning over money. Love over greed. We hope this inspires you to join. So that together we can make a real difference. Together we are petgood. The do good pet food.