Jon Marshall

Consumer Strategy & Growth Equity

📍 San Francisco Bay Area, United States🔄 Updated September 2026💼 8 investments📅 12 years investing🗓 Last invested Sep 2022
VC🌍 United States
8
Total investments
2
Early stage
1
Mid stage
1
Late stage
12y
Years active

Portfolio

5 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Jan 2021
Life and joy happens around good food. At Milton's Craft Bakers, we're inspired by the way friends and family gather to share good times. Rooted in the belief that everyone deserves to experience the joy of eating well, our team crafts delicious better-for-you foods that the whole family can enjoy!
Board Member
Oct 2019
powered by Real Food From The Ground Up now owns Velocity Snack Brands (VSB), Popchips.
Board Member
Feb 2018
Ancient Nutrition Save the world with superfoods. Overview At Ancient Nutrition, our mission is simple: to transform the health of everyone on the planet with history’s most powerful superfoods. That’s why we create science-backed supplements designed to energize your body and mind in a way that other products just don’t. Proven formulas for real impact - that’s what we’re all about. Through our pioneering line of Bone Broth Protein™, Collagen Peptides, Multi Collagen Protein, Essential Oils, Probiotics, Herbs & Mushrooms and more, our goal is to empower you to move, look and feel your best – today and every day. Our belief in superfoods goes beyond supplements: we have a responsibility to care for our environment. It starts with R.A.N.C.H: Our commitment to Regenerative Agriculture, Nutrition & Climate Health. Through our R.A.N.C.H. initiative, we are committed to planting a Million Member Regenerative Food Forest at our 110-acre farm in Tennessee. That means we’re planting one million superfood-bearing plants by June 2024. And we’re not stopping there. Each initiative we undertake reduces greenhouse gases by avoiding emissions, reducing waste, and sequestering carbon dioxide already in the atmosphere. Our goal is simple: give back to the soil, instead of just taking from it. Headquartered in the greater Nashville, Tennessee area, we are a global team of talented, dedicated people passionate about helping everyone around the world transform their lives through superfoods. We have a clear mission and a passionate team, and we’re looking for someone as great to be around as they are skilled. Were after cutting edge talent in all areas of business with a specific focus on digital marketing, retail sales, logistics, supply chain and customer service that truly puts the customer first. Does that sound like you? Reach out and let’s talk!
Board Member
May 2017
Based in the beautiful mountain town of Bend, Oregon, Humm Kombucha LLC brews delicious, healthy kombucha beverages. Our founders, Jamie Danek and Michelle Mitchell, started Humm (then Kombucha Mama) in 2009 on foundations of accessibility, sustainability and positive energy, with the intention to give people everywhere the opportunity to try our tasty kombucha. Today our fun, fizzy and flavorful drinks are available in all 50 states – and now in Sweden, Canada and Guam. When we began brewing, kombucha was still considered something of a novelty, and was mostly found in health food stores and natural markets. We made a point to reach out to more mainstream retailers, believing that kombucha was much more than a niche product and could thrive with more exposure. In the ensuing years, we’ve gone from hand delivering gallon jugs in a Prius to supplying some of the world’s biggest retailers, including Target, Costco, Natural Grocers and Walmart. We’ve differentiated ourselves with innovative, mouthwatering flavors (including Pomegranate Lemonade, Lemon Ginger, Apple Cinnamon and Coconut Lime, and seasonal offerings Hopped Grapefruit and Chai), by using only the highest-quality ingredients and with a first-of-its-kind kombucha tap room where visitors and locals can sample brews and fill up a growler. Our beautifully-crafted amber glass bottles feature rippling waves which evoke the movement and energy of the beverage and company, a resealable cap and a label with so many cool illustrations that you’ll find yourself pondering it long after you’ve finished the liquid inside. Use our Find Humm locator app on the Humm Kombucha website to find locations closest to you.
Board Member
Sep 2016
Lantana Foods has been a leader in the plant forward food category since it's founding in 2011. Whether you crave a unique twist on a carrot, a guilt free way to eat chocolate, an adventurous take on black beans, or a spicy salsa, Lantana has something for you. Find all our hummus, dip, and salsa products in the deli section of stores across the country.
Experience · 10 entries
All (10)
Investments (8)
Board (8)
2022
Board Member
Sep 2022
Stone Distributing was founded in the spirit of craft camaraderie. When no distributor in the late 90’s would accept Stone Brewing’s hop-forward beers, the brewery self-distributed and brought along other specialty and craft brands as well. It is now among the largest independent distributors of craft-only beverages in the country. SDC became a standalone distributor, independent of Stone Brewing in 2022. The distributor is known for its investment in growing brands within a diverse portfolio including craft beer, hard kombucha, hard seltzers, hard coffee and more. SDC operates warehouses in San Marcos, CA and Downey, CA and services nearly all of Southern California. For a list of brands distributed by the company, visit StoneDistributing.com/craft-brands. 
2021
Board Member
Jan 2021
Life and joy happens around good food. At Milton's Craft Bakers, we're inspired by the way friends and family gather to share good times. Rooted in the belief that everyone deserves to experience the joy of eating well, our team crafts delicious better-for-you foods that the whole family can enjoy!
2019
Board Member
Oct 2019
powered by Real Food From The Ground Up now owns Velocity Snack Brands (VSB), Popchips.
2018
Board Member
Feb 2018
Ancient Nutrition Save the world with superfoods. Overview At Ancient Nutrition, our mission is simple: to transform the health of everyone on the planet with history’s most powerful superfoods. That’s why we create science-backed supplements designed to energize your body and mind in a way that other products just don’t. Proven formulas for real impact - that’s what we’re all about. Through our pioneering line of Bone Broth Protein™, Collagen Peptides, Multi Collagen Protein, Essential Oils, Probiotics, Herbs & Mushrooms and more, our goal is to empower you to move, look and feel your best – today and every day. Our belief in superfoods goes beyond supplements: we have a responsibility to care for our environment. It starts with R.A.N.C.H: Our commitment to Regenerative Agriculture, Nutrition & Climate Health. Through our R.A.N.C.H. initiative, we are committed to planting a Million Member Regenerative Food Forest at our 110-acre farm in Tennessee. That means we’re planting one million superfood-bearing plants by June 2024. And we’re not stopping there. Each initiative we undertake reduces greenhouse gases by avoiding emissions, reducing waste, and sequestering carbon dioxide already in the atmosphere. Our goal is simple: give back to the soil, instead of just taking from it. Headquartered in the greater Nashville, Tennessee area, we are a global team of talented, dedicated people passionate about helping everyone around the world transform their lives through superfoods. We have a clear mission and a passionate team, and we’re looking for someone as great to be around as they are skilled. Were after cutting edge talent in all areas of business with a specific focus on digital marketing, retail sales, logistics, supply chain and customer service that truly puts the customer first. Does that sound like you? Reach out and let’s talk!
2017
Board Member
May 2017
Based in the beautiful mountain town of Bend, Oregon, Humm Kombucha LLC brews delicious, healthy kombucha beverages. Our founders, Jamie Danek and Michelle Mitchell, started Humm (then Kombucha Mama) in 2009 on foundations of accessibility, sustainability and positive energy, with the intention to give people everywhere the opportunity to try our tasty kombucha. Today our fun, fizzy and flavorful drinks are available in all 50 states – and now in Sweden, Canada and Guam. When we began brewing, kombucha was still considered something of a novelty, and was mostly found in health food stores and natural markets. We made a point to reach out to more mainstream retailers, believing that kombucha was much more than a niche product and could thrive with more exposure. In the ensuing years, we’ve gone from hand delivering gallon jugs in a Prius to supplying some of the world’s biggest retailers, including Target, Costco, Natural Grocers and Walmart. We’ve differentiated ourselves with innovative, mouthwatering flavors (including Pomegranate Lemonade, Lemon Ginger, Apple Cinnamon and Coconut Lime, and seasonal offerings Hopped Grapefruit and Chai), by using only the highest-quality ingredients and with a first-of-its-kind kombucha tap room where visitors and locals can sample brews and fill up a growler. Our beautifully-crafted amber glass bottles feature rippling waves which evoke the movement and energy of the beverage and company, a resealable cap and a label with so many cool illustrations that you’ll find yourself pondering it long after you’ve finished the liquid inside. Use our Find Humm locator app on the Humm Kombucha website to find locations closest to you.
Show all 10 entries ↓
Investment activity
2014–2022 · 8 investments
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