Jim Armstrong

Career VC and Forbes Midas List Investor

📍 Santa Monica, California, United States🔄 Updated September 2026💼 7 investments📅 20 years investing🗓 Last invested Jan 2018
VC🌍 United States
7
Total investments
3
Early stage
2
Mid stage
0
Late stage
20y
Years active

Portfolio

6 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Seed and Series A Lead Investor
Jan 2018
SpyCloud transforms recaptured darknet data to disrupt cybercrime. Its automated identity threat protection solutions leverage advanced analytics to proactively prevent ransomware and account takeover, safeguard employee and consumer accounts, and accelerate cybercrime investigations. SpyClouds data from breaches, malware-infected devices, and successful phishes also powers many popular dark web monitoring and identity theft protection offerings. Customers include more than half of the Fortune 10, along with hundreds of global enterprises, mid-sized companies, and government agencies worldwide. Headquartered in Austin, TX, SpyCloud is home to more than 200 cybersecurity experts whose mission is to protect businesses and consumers from the stolen identity data criminals are using to target them now. To learn more and see insights on your company’s exposed data, visit spycloud.com.
Seed and Series A Lead Investor
Jun 2016
Branch is the leading workforce payments platform that delivers faster, more flexible options for people to get paid. To learn more about Branch, visit http://www.branchapp.com and follow us on Twitter, Facebook, and LinkedIn. To schedule a one-on-one demo with a Branch expert: - http://www.branchapp.com/demo/
Series A Lead Investor
2014
Bridg is a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that arent part of loyalty or rewards programs – using our exclusive offline resolution capabilities and clients point of sale (POS) data. Bridg clients can leverage credit and debit cards to expand their loyalty database, launch targeting measures previously reserved for program members, optimize media spend and accelerate top-line growth. Retailers with media networks can significantly expand their first-party data, gain reporting transparency and unlock new monetization opportunities. CPG brands and advertisers gain access to verified shopper data across all customers, loyalty and non-loyalty, to power advanced insights, precision targeting and closed-loop measurement.
Series A Investor
2010
UserTesting is fundamentally changing the way digital products and experiences are built and delivered by helping organizations get insights from customers–from creation through execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industrys most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input earlier in the process, helping to reduce guesswork, and bring experience data to life with human insight.
Series A Lead Investor
Sep 2009
Used by over 13,000 dealers, CarStory combines artificial intelligence (AI) and the industrys largest database of inventory and shopper insights, to help dealers sell more cars and make more money. As the pioneer of Inventory Intelligence, CarStorys predictive AI sets a new standard for transforming analytics into answers. To learn more or sign up, visit: www.carstory.ai.
Series A Lead Investor
Jan 2006
Supplyframe is the leading Design-to-Source Intelligence platform for the global electronics value chain, with solutions that interpret billions of intent, demand, supply and risk signals to deliver insights through the design-to-market product lifecycle. A community of over 10 million engineering and supply chain professionals engage with our search, media, and SaaS solutions to optimize in excess of $120 billion in annual direct materials spend. Supplyframe is headquartered in Pasadena, California, with offices around the world. Join our communities via Supplyframe.com and follow us on Twitter, Facebook, Instagram, and YouTube.
Experience · 12 entries
All (12)
Investments (7)
2021
Managing Director
Jan 2021
At Composite Ventures, we help entrepreneurs turn their own ideas and visions into successful companies. The retail and restaurant industries are our focus. These industries are undergoing great change, looking to new technologies from innovative companies to better serve the customer, to compete and to win. We are a group of experienced venture capitalists and industry veterans that can make sense of the emerging technology landscape in our industries. Our companies get the funds they need plus the benefit of decades of experience and industry relationships to help our companies prosper.
2018
Seed and Series A Lead Investor
Jan 2018
SpyCloud transforms recaptured darknet data to disrupt cybercrime. Its automated identity threat protection solutions leverage advanced analytics to proactively prevent ransomware and account takeover, safeguard employee and consumer accounts, and accelerate cybercrime investigations. SpyClouds data from breaches, malware-infected devices, and successful phishes also powers many popular dark web monitoring and identity theft protection offerings. Customers include more than half of the Fortune 10, along with hundreds of global enterprises, mid-sized companies, and government agencies worldwide. Headquartered in Austin, TX, SpyCloud is home to more than 200 cybersecurity experts whose mission is to protect businesses and consumers from the stolen identity data criminals are using to target them now. To learn more and see insights on your company’s exposed data, visit spycloud.com.
2016
Seed and Series A Lead Investor
Jun 2016
Branch is the leading workforce payments platform that delivers faster, more flexible options for people to get paid. To learn more about Branch, visit http://www.branchapp.com and follow us on Twitter, Facebook, and LinkedIn. To schedule a one-on-one demo with a Branch expert: - http://www.branchapp.com/demo/
2014
Founding Partner
Jun 2014
March Capital is a top-tier venture growth firm headquartered in Santa Monica, California and has been investing globally since 2014. March is committed to partnering with exceptional entrepreneurs to build great technology companies and to scale them globally. With $1.6B+ in capital over 4 funds and across 25+ market-leading technology companies, the firm invests in enterprise applications, cloud & data infrastructure, vertical software, and scientific discovery. Our vision is to create a best-in-class technology investment platform by combining intense sector focus, patience, access to a global leadership network (including founding The Montgomery Summit), and high-impact portfolio engagement to inspire and to accelerate extraordinary AI-native companies like CrowdStrike, Forter, Generate:Biomedicines, Nile, ThoughtSpot, Together AI, and Uniphore. For more information, please visit www.marchcp.com.
Series A Lead Investor
2014
Bridg is a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that arent part of loyalty or rewards programs – using our exclusive offline resolution capabilities and clients point of sale (POS) data. Bridg clients can leverage credit and debit cards to expand their loyalty database, launch targeting measures previously reserved for program members, optimize media spend and accelerate top-line growth. Retailers with media networks can significantly expand their first-party data, gain reporting transparency and unlock new monetization opportunities. CPG brands and advertisers gain access to verified shopper data across all customers, loyalty and non-loyalty, to power advanced insights, precision targeting and closed-loop measurement.
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Investment activity
2006–2018 · 7 investments
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