Jesse Singer

Growth at Cello | Referrals on Autopilot

📍 South Africa🔄 Updated September 2026💼 2 investments📅 5 years investing🗓 Last invested Dec 2021
VC🌍 South Africa
2
Total investments
1
Early stage
0
Mid stage
1
Late stage
5y
Years active

Portfolio

2 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Pre-Seed Investor
Dec 2021
At Maholla, were rewarding shoppers in Africa for any purchase from any store - building a consumer rewards experience that is completely agnostic of any specific brand, retailer and payment mechanism.
Angel Investor
Mar 2021
Gumroad enables creatives to sell directly to their audience — so that they can make a living doing what they love.
Experience · 8 entries
All (8)
Investments (2)
Founder (4)
2024
Customer Growth & Partnerships
Jun 2024
Cello is the only all-in-one referral platform that lets you launch a partner & user referral program on autopilot. Industry leaders like Miro, Typeform and VEED rely on Cellos platform to accelerate their flywheel. Drive word-of-mouth growth with the power of personal incentives: • Seamlessly integrated: Blends naturally with your tool for effortless sharing. • Personal automated rewards: Set up flexible personal monetary incentives with fully automated attribution • Continuous engagement: Keep referrals active with notifications. • Real-time tracking: Track your performance in real-time, making attribution and proving ROI a breeze • AI-Based improvements: Enhance your program with Cello insights and recommendations. • Full tax and legal compliance: No worries about tax reporting with personal rewards. • Success-based: Test your channel in hours and pay only for success!
2022
Founder
Jun 2022
We work with industry defining investment and advisory firms.
2021
Pre-Seed Investor
Dec 2021
At Maholla, were rewarding shoppers in Africa for any purchase from any store - building a consumer rewards experience that is completely agnostic of any specific brand, retailer and payment mechanism.
Angel Investor
Mar 2021
Gumroad enables creatives to sell directly to their audience — so that they can make a living doing what they love.
2020
Co-Founder
Jun 2020
Mr Yum SA is led by a team of South African founders who have partnered with the Australian start-up Mr Yum ❤️ ▫️ We build powerful visual menus ▫️ Ensure seamless order and pay (incoming!) ▫️ And any combination of delivery, pick-up and table ordering ▫️ We are fully contactless (with many useful post-lockdown features) ▫️ For only 4.9% per order (including all merchant, payment gateway and SMS fees, excl VAT). Sign-up is free. And venues get unlimited support at no cost. Our platform empowers restaurants to take back ownership of their customer relationship. Covid-19 has hugely impacted the hospitality industry. Mr Yum provides restaurants with the infrastructure they need to remain operational, make and serve their delicious food and as a result, employ their staff in these tough times. Venues deliver their delicious food, we handle the hassle. We are more than just a tech company. We care about connecting venues to their customers 🍽️ and about giving customers a great ordering experience... without taking 25-35% Mr Yum is 100% web-based. No apps, sign-ups, downloads or (green-eggs and) spam 🥓 Apply for a free visual menu: mryum1.typeform.com/to/yEuEYb #SupportLocal #MrYumSA 🇿🇦
early stageFood & Beverages
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