Jeremy W. Wilson

Managing Partner, NewRoad Capital Partners

📍 Bentonville, Arkansas, United States🔄 Updated September 2026💼 4 investments📅 13 years investing🗓 Last invested Dec 2021
Operator-angel🌍 United States
4
Total investments
0
Early stage
2
Mid stage
1
Late stage
13y
Years active

Portfolio

3 investments · sorted by recency
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Late stage
Board Member
Dec 2021
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
Board Member
Mar 2017
Better outcomes on MFour Studio: the first platform to behave like your consumer. Using the nation’s most downloaded, highest-rated, and only Apple-approved data collection and survey app, MFour has finally united market research and data science. MFour Studio is the only place for real-time app, web, and foot traffic united with validated consumer surveys for unprecedented insights to help you capture the modern consumer's attention.
Board Member
Oct 2016
SpotRight's award-winning products make it fast and easy to define, view, and target custom people-based audiences across top media buying platforms like Facebook, Google, and The Trade Desk. Relied on by leading agencies and emerging brands, SpotRight connects marketing strategy with media activation, resulting in high-performing custom audiences to drive targeted media buys. SpotRight is now part of Wiland, Inc.
Experience · 9 entries
All (9)
Investments (4)
Founder (3)
Board (4)
2021
Board Member
Dec 2021
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
2017
Board Member
Mar 2017
Better outcomes on MFour Studio: the first platform to behave like your consumer. Using the nation’s most downloaded, highest-rated, and only Apple-approved data collection and survey app, MFour has finally united market research and data science. MFour Studio is the only place for real-time app, web, and foot traffic united with validated consumer surveys for unprecedented insights to help you capture the modern consumer's attention.
2016
Board Member
Oct 2016
SpotRight's award-winning products make it fast and easy to define, view, and target custom people-based audiences across top media buying platforms like Facebook, Google, and The Trade Desk. Relied on by leading agencies and emerging brands, SpotRight connects marketing strategy with media activation, resulting in high-performing custom audiences to drive targeted media buys. SpotRight is now part of Wiland, Inc.
Natural State Distributing, LLC
Partner
Sep 2016
2014
Co-Founder & Chairman
Mar 2014
Lasting Value In A Noisy Space. We believe creating mutually beneficial relationships between brands and influencers creates true lifetime value for all involved (brand, blogger & consumer), and we believe creating this relationship & value should not be difficult or expensive. Word of mouth marketing has always existed as the most powerful form of marketing, but few people have blogger, agency and retailer experience with digital influencers. Our experience gives you a clear advantage over your competition. The “relationship first” approach matters because good influencers get 5+ brand pitches per day, most of which never get opened. However, our recent campaigns have closer to a 90% opt-in rate, which means influencers not only opened our pitches, but they thought it was worth their time, creativity & platform. The data behind Acorn curation is important because there are 31 million blogs in the US alone, which makes knowing who is actually influential a time-monopolizing and daunting task without tools to help. Who We Are Our team is made up of innovators, most of whom have also been bloggers. We come from Acumen Brands / CountryOutfitter.com, StaffMark, Maybelline, Rockfish and more. Each scaling those businesses using our unique ability to leverage opportunities both on and offline. What We Do We create and manage influencer marketing campaigns based on real relationships with data-vetted influencers who are insanely relevant to your brand and project. We always to start with your goals, understanding your business and then getting a baseline of what success might look like. Then we curate the right mix of influencers. Whether that means creating new relationships or tapping into our existing ones. We measure actual influence based on proprietary data. This means we know what metrics are real, what influencers are legitimate and who creates quality content in an authentic voice.
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Investment activity
2013–2021 · 4 investments
20131201612017120211
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