Jeremy Hlavacek

We are the Marketing + Media Alliance (MMA)— the global industry body for Chief Marketing Officers and their teams, dedicated to advancing marketers’ ability to create value. We unite the world’s leading CMOs to tackle the biggest challenges and opportunities shaping the future of marketing, brands, and business. With 800+ corporate members representing hundreds of thousands of marketers, MMA drives collaboration across marketing’s full ecosystem — brands, media companies, platforms, MarTech, AdTech, consultancies, and agencies — to make marketing more impactful, accountable, and predictive. For CMOs and by CMOs. MMA is an alliance that turns research & science into results. Through our proprietary Think Tanks and Labs, we create groundbreaking, evidence-based models that transform how marketing drives growth and enterprise value. Our four global Think Tanks include: • MATT: Measurement & Attribution • MOSTT: Marketing Organization Strategy • ALTT: AI Leadership • DATT: Data & Customer Experience MMA’s multi-year, multi-million-dollar research labs have redefined marketing science — from quantifying long-term brand contribution to creating the world’s first financial model linking marketing investment directly to company valuation. Marketers applying MMA frameworks have seen enterprise value gains of more than +10%. Our membership includes leading brands such as AT&T, Bank of America, Campbell’s, CVS Health, Ford, General Motors, Google, McDonald’s, Meta, Samsung, Target, The Walt Disney Company, Uber, Unilever, Visa, Walmart, Yahoo, and others. We share, discuss, and scale what works through world-class experiences — including POSSIBLE in Miami, the CMO & CEO Summit (NPS of 86%), and 60+ events globally. MMA has operations in 16 countries in APAC, Europe, MEA, LATAM, and North America. Founded in 03 as the Mobile Marketing Association, MMA expanded its mission in 18 and formally became MMA Global, Inc. in 22. Join the Alliance: mmaglobal.com

Progress Partners is a Boston and New York-based corporate advisory firm that works with buyers and sellers of emerging growth companies to complete M&A or private placement transactions. Our deep industry experience, extensive network, and entrepreneurial backgrounds give us the ability to help our clients build and realize superior value. We specialize in four key sectors in the technology ecosystem. Within each of them, our expertise is derived from years of work as entrepreneurs, operators, investors, and mentors. As licensed investment bankers, that background has led us to approach our role as an intimate extension of our client’s management team. In that effort, we become stronger together. We are proud of our ability to recognize and execute upon the right transaction for a given client, rather than simply to be in pursuit of any deal that can be done. Every client engagement has different functional objectives and requires critical thought, but most often Progress Partners is pursuing one or more of the following missions: 1. Develop and implement strategic plans 2. Grow through acquisition of new customers 3. Obtain investment capital to accelerate growth 4. Realize returns through appropriate exit strategies Across our sector coverage, our impact as advisors originates in our ability to recognize characteristics that are inherent to the strongest companies in the market; products and services built from true market demand that solve critical problems, and are supported by fundamental business models. We succeed when our clients succeed. In order to realize this success we operate with full transparency, ready and willing to deliver frank feedback toward the essence of getting it right every time. Opportunities for Professionals: Please visit https://progresspartners.com/careers/ to learn more.

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

We are the Marketing + Media Alliance (MMA)— the global industry body for Chief Marketing Officers and their teams, dedicated to advancing marketers’ ability to create value. We unite the world’s leading CMOs to tackle the biggest challenges and opportunities shaping the future of marketing, brands, and business. With 800+ corporate members representing hundreds of thousands of marketers, MMA drives collaboration across marketing’s full ecosystem — brands, media companies, platforms, MarTech, AdTech, consultancies, and agencies — to make marketing more impactful, accountable, and predictive. For CMOs and by CMOs. MMA is an alliance that turns research & science into results. Through our proprietary Think Tanks and Labs, we create groundbreaking, evidence-based models that transform how marketing drives growth and enterprise value. Our four global Think Tanks include: • MATT: Measurement & Attribution • MOSTT: Marketing Organization Strategy • ALTT: AI Leadership • DATT: Data & Customer Experience MMA’s multi-year, multi-million-dollar research labs have redefined marketing science — from quantifying long-term brand contribution to creating the world’s first financial model linking marketing investment directly to company valuation. Marketers applying MMA frameworks have seen enterprise value gains of more than +10%. Our membership includes leading brands such as AT&T, Bank of America, Campbell’s, CVS Health, Ford, General Motors, Google, McDonald’s, Meta, Samsung, Target, The Walt Disney Company, Uber, Unilever, Visa, Walmart, Yahoo, and others. We share, discuss, and scale what works through world-class experiences — including POSSIBLE in Miami, the CMO & CEO Summit (NPS of 86%), and 60+ events globally. MMA has operations in 16 countries in APAC, Europe, MEA, LATAM, and North America. Founded in 03 as the Mobile Marketing Association, MMA expanded its mission in 18 and formally became MMA Global, Inc. in 22. Join the Alliance: mmaglobal.com