Jens Lauridsen

CRO / VP Sales | Scaling SaaS Revenue Teams Across EMEA | Win Rates ↑ | AOV ↑ | ARR Growth | GTM Strategy | AI, Martech, Fintech | London & Copenhagen

📍 United Kingdom🔄 Updated September 2026💼 4 investments📅 5 years investing🗓 Last invested Sep 2024
VC🌍 United Kingdom
4
Total investments
3
Early stage
0
Mid stage
0
Late stage
5y
Years active

Portfolio

4 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Advisor & angel investor
Sep 2024
Paapi is the truth-first ad measurement and optimisation platform for D2C marketers tired of Ad platform propaganda and wasted spend. We stitch together your actual user journeys, across channels, campaigns, and creatives, to show you what really drives conversions, not what Google claims. Then we go one step further: we help you act on it. If you’re a performance marketer tasked with driving ROAS, lowering CAC and justifying budget to finance, Paapi was built for you.
Seed Investor
Dec 2022
Control your SaaS spend. Save up to 40%. Gain real time visibility and control of your SaaS subscriptions. Uncover more savings opportunities, optimise your SaaS stack and track performance. “I’M DELIGHTED. SAASROOMS HAVE DELIVERED 5 X ROI IN JUST A FEW MONTHS.” Chirag Shah, Exec Chairman at Simfoni.
Seed Investor
Jan 2021
Revolutionize Sales with AI-Powered Prospecting. Trusted by TripAdvisor, HuLoop, Kognitic, Hackajob, Fetcher and more... What Makes OneShot.ai Different: • Deep Research, Tailored Messaging: AI analyzes your business, offerings, and prospects using data from LinkedIn, Google News, and G2 to craft messaging that aligns your value props with each prospect’s responsibilities. • Effortless Scalability: Personalize outreach for hundreds of contacts at once with seamless integrations into any sequencers like: HubSpot, Apollo, Outreach, and Salesloft. • Hyper-Relevant Outputs: Generate unique, highly personalized messages that resonate while staying true to your brand voice. AI-fi Your Sales Today. Save time, scale smarter, and connect deeply with every prospect.
Angel investor (SEIS/EIS)
Jan 2021
This is a catchall company for the doers, the thinkers, and the innovators.
Experience · 5 entries
All (5)
Investments (4)
2024
Advisor & angel investor
Sep 2024
Paapi is the truth-first ad measurement and optimisation platform for D2C marketers tired of Ad platform propaganda and wasted spend. We stitch together your actual user journeys, across channels, campaigns, and creatives, to show you what really drives conversions, not what Google claims. Then we go one step further: we help you act on it. If you’re a performance marketer tasked with driving ROAS, lowering CAC and justifying budget to finance, Paapi was built for you.
2022
Seed Investor
Dec 2022
Control your SaaS spend. Save up to 40%. Gain real time visibility and control of your SaaS subscriptions. Uncover more savings opportunities, optimise your SaaS stack and track performance. “I’M DELIGHTED. SAASROOMS HAVE DELIVERED 5 X ROI IN JUST A FEW MONTHS.” Chirag Shah, Exec Chairman at Simfoni.
2021
Seed Investor
Jan 2021
Revolutionize Sales with AI-Powered Prospecting. Trusted by TripAdvisor, HuLoop, Kognitic, Hackajob, Fetcher and more... What Makes OneShot.ai Different: • Deep Research, Tailored Messaging: AI analyzes your business, offerings, and prospects using data from LinkedIn, Google News, and G2 to craft messaging that aligns your value props with each prospect’s responsibilities. • Effortless Scalability: Personalize outreach for hundreds of contacts at once with seamless integrations into any sequencers like: HubSpot, Apollo, Outreach, and Salesloft. • Hyper-Relevant Outputs: Generate unique, highly personalized messages that resonate while staying true to your brand voice. AI-fi Your Sales Today. Save time, scale smarter, and connect deeply with every prospect.
Angel investor (SEIS/EIS)
Jan 2021
This is a catchall company for the doers, the thinkers, and the innovators.
2016
Vice President, EMEA & APAC Sales
Jan 2016
Act-On Software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last independent MAP provider, we focus 100% on serving marketers. Our innovation focuses on marketing efficiency, powerful AI features built into the software, the promise of data freedom and integration, and personal dedication to your success through human support and professional services. We push the possibilities of marketing automation forward, with AI and machine learning solutions to advanced marketing problems. Act-On is marketing automation for the future. From our headquarters in Portland, Oregon, Act-On Software serves enterprise customers such as Hitachi, Sharp, Best Buy, Flextronics, Red Lions Hotels, and SKF Group. Features include: Marketing automation Lead scoring Advanced analytics Dynamic forms SMS marketing Account-based marketing Email deliverability Email marketing automation Marketing segmentation Lead management Lead nurturing Social media marketing CRM integration Sales intelligence ROI reporting Our values: *Put People First *Be Yourself *Do Your Best (Together) *Make it Better Committed to Diversity, Inclusion and Belonging: At Act-On Software, we strive to uphold an inclusive environment where all people feel respected, valued and a true sense of belonging. We welcome applicants irrespective of race or ethnicity, gender identity and expression, sexual orientation, religion, age, educational background, socioeconomic status, disability, or veteran status, and we’d love to explore what you can add to our team.
Investment activity
2021–2024 · 4 investments
202122022120241
Recent (last 2 years)Earlier