2
Total investments
1
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0
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0
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10y
Years active
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Board Member
2016
Communications Consultancy specializing in all verticals within healthcare, health + wellness. Working with and advising Fortune 500 companies and start-up brands alike. Expert in digital marketing strategy and brand storytelling, Influencer marketing, content marketing, social media and CRM.
Experience ยท 5 entries
All (5)
Investments (2)
Founder (2)
Board (2)
2019
I
Inclusion Companies, LLC
Board Member
May 2019
2016
Managing Partner and Co-Founder
Jun 2016
The mission of Mercury Marketing Capital (MMC) is to ensure that companies and brands thrive in a world being transformed by technology, integration and the driving need for productivity. We have worked across the industry in the retail, media, brand management and digital sectors, and have unique perspectives on how these worlds are converging and thus creating significant growth opportunities. We believe that superior and sustainable commercial opportunity is created through both physical and social networks, as well as old and new world marketing integration. The MMC founders have a strong track record of success in a networked and evolving marketing world. MMC focuses development in three areas:
Innovate
- Create marketing services networks and next generation integrated marketing platforms
- Integrate new technologies with retail challenges and solutions
Navigate
- Guide marketing services, media, and CPG companies in their strategic and customer development
- Coach technology companies as they develop in the CPG and retail marketing ecosystems
Accelerate
- Source and structure growth capital
- Develop and implement growth strategies for brands and marketing services companies
MMC Founder Credentials
1. Pioneers in the In-Store Marketing and Shopper Marketing categories. Conceived and successfully developed five national marketing networks.
2. Deep expertise in the CPG sector within the marketing, sales, advertising, promotion and retail sectors. Built successful, long-standing commercial relationships with over 100 marketing companies and 25 top retailers.
3. Developed, operated and successfully monetized three marketing services corporations with Fortune 500 acquirers and leading private equity firms.
4. Deep track record with M&A and partnership program development with marketing services and digital.
Board Member
2016
Communications Consultancy specializing in all verticals within healthcare, health + wellness. Working with and advising Fortune 500 companies and start-up brands alike. Expert in digital marketing strategy and brand storytelling, Influencer marketing, content marketing, social media and CRM.
1995
CEO and Founder
1995
FrontLine Marketing is a specialized consumer marketing and merchandising activation company. Our team creates and implements turnkey in-store display and direct to home consumer sampling programs that drive awareness, trial and incremental sales.
The FrontLine Marketing Team can provide you with the tools to intercept shoppers and give your brand maximum exposure at retail. Find our programs in the Checkout/Self-Checkout lanes and Pharmacy pick-up/drop-off (select grocery retailers).
For brands who want to drive awareness, trial and engagement to a highly targeted consumer, FrontLine Marketing @Home, digital sampling program checks all the boxes. Our program utilizes technology to deliver samples directly to the homes of highly engaged consumers. Each program includes CRM capture, consumer insights, purchase intent...and more!
1982
W
William Esty/Chesebrough Ponds
Account Director/Acting Brand Manager
1982
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