Jay Vasantharajah

Atlasview Equity Partners | jayvas.com (personal blog)

📍 Toronto, Ontario, Canada🔄 Updated September 2026💼 5 investments📅 11 years investing🗓 Last invested Jan 2021
VC🌍 Canada
5
Total investments
2
Early stage
0
Mid stage
0
Late stage
11y
Years active

Portfolio

3 investments · sorted by recency
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Late stage
Investor
Mar 2020
Easily deliver subscriber-exclusive content to your most passionate fans, get paid, and enjoy rich analytics on your business.
Investor
Mar 2019
Hi, were Trust & Will. Were on a mission to help every family to leave their legacy with a fast, easy, and secure way to create, manage, and distribute their estate plan online. Since 2017, weve helped hundreds of thousands of families plan for their future with a streamlined and intuitive approach that makes estate planning simple, affordable, and accessible. Were backed by leading names in venture capital and we are the estate planning provider for UBS, Fifth Third Bank, Northwestern Mutual, AARP, SoFi, and more, who all believe in our mission of helping every family leave their legacy. Were always looking for talented people to join our 100% remote first team - come join a B Corporation and an Inc. Best Workplace award winner thats changing an industry and helping millions of families along the way. *Trust & Will is an online service providing legal forms and information. We are not a law firm and we do not provide legal advice.
Co-Founder & Investor
Jan 2015
At PureFilters our mission is simple: Make superior indoor air quality simple and affordable for all homeowners. Based on feedback from our customers and our many years of experience, we have developed 6 core principles that we live by at PureFilters. Everyone from the CEO to the customer service reps has the following principles memorized and we treat it like our mantra. Affordability We source directly from high quality Canadian manufacturers and sell to you directly. By cutting out middlemen, such as big box retail stores or HVAC contractors, we are able to offer you high quality products at much better prices. Quality We stand behind all of our products with a 100% satisfaction guarantee. We have partnered with a very reputable manufacturers that have been in business for over 50 years. Our current portfolio of indoor air quality products include furnace filters, maintenance kits, humidifier pads and we are constantly adding more. Speed We understand speed is absolutely crucial to homeowners. This is why we have setup 3 distribution centres across North America. As a result, you can expect your order to be at your doorstep within 3-5 business days. Convenience We want to make the process of maintaining your indoor air quality as hassle free as possible. Our current system will send you email reminders when it is time to change your filter. There is even a link for 1-click re-purchase. On top of that we even have subscriptions as well, auto-billed and auto-shipped. Availability We strive to carry as many sizes and models of filters as possible. Since we are a digital-only store, we don’t have limited shelf space like traditional big box retailers. Service We consider ourselves a customer service company that happens to sell air quality. What this means is that we go above and beyond to make sure you are as happy as possible. Don’t just take our word for it, Google “PureFilters reviews” and see what our customers say about us.
Experience · 10 entries
All (10)
Investments (4)
Founder (4)
Board (2)
2021
Board Member
2021
Viostream is the leading platform to create, manage, share, and gain actionable analytics on your team’s video.
Board Member
2021
Soutron Global is a cloud-based Archive, Library, Knowledge and Information Management Solutions provider. We design, manufacture, market and service complete automation solutions to meet the unique needs of archives, libraries and information centers around the world. Dedicated to “Managing Archive and Library Transformation” We offer full service including system implementation, training, help desk support, software maintenance, user groups and library transformation council meetings. We pride ourselves in keeping on top of emerging technologies to help make the most of our clients’ hardware and software investment – now and in the future. Benefits of Soutron Global Solutions: - Generate opportunities by improving access to information - Contribute to profits by cutting research material costs - Reduce costs by improving personal productivity Soutron Global is a client-driven company with strong award winning leadership having extensive experience of delivering solutions to archives, information centers and special libraries for over three decades. We partner with archives, information centers and special libraries around the world in transitioning organizations to digital technologies with innovative and high-quality products. Soutron Global caters to every size – from single-branch institutions to large consortia. Our comprehensive products are flexible, customizable, easy to maintain and manage and Unicode-compliant with full multilingual capabilities. These products streamline operations and increase user satisfaction. We are dedicated to developing the most creative solutions in close collaboration with our clients. Soutron Global leads the way in defining and designing efficient, user-friendly products that serve the needs of archives, special libraries and information resource centers today, enabling them to transition into the future.
2020
Investor
Mar 2020
Easily deliver subscriber-exclusive content to your most passionate fans, get paid, and enjoy rich analytics on your business.
Managing Partner
2020
Atlasview Equity is a private equity firm specializing in software and tech-enabled businesses. We combine patient capital with proven operational strategies to deliver predictable results for our stakeholders. Find out why Atlasview is the ideal capital partner to scale your business while preserving your legacy.
2019
Investor
Mar 2019
Hi, were Trust & Will. Were on a mission to help every family to leave their legacy with a fast, easy, and secure way to create, manage, and distribute their estate plan online. Since 2017, weve helped hundreds of thousands of families plan for their future with a streamlined and intuitive approach that makes estate planning simple, affordable, and accessible. Were backed by leading names in venture capital and we are the estate planning provider for UBS, Fifth Third Bank, Northwestern Mutual, AARP, SoFi, and more, who all believe in our mission of helping every family leave their legacy. Were always looking for talented people to join our 100% remote first team - come join a B Corporation and an Inc. Best Workplace award winner thats changing an industry and helping millions of families along the way. *Trust & Will is an online service providing legal forms and information. We are not a law firm and we do not provide legal advice.
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Investment activity
2015–2021 · 5 investments
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