James Hart

1st Employee at ASOS | Founder at KIDLY

📍 Aldenham, England, United Kingdom🔄 Updated September 2026💼 3 investments📅 12 years investing🗓 Last invested Jan 2015𝕏 @upgrade_to_unlock
Operator-angel🌍 United Kingdom
3
Total investments
2
Early stage
1
Mid stage
0
Late stage
12y
Years active

Portfolio

3 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Jan 2015
SPOKE is a vertically integrated online menswear brand. We use an e-commerce model to give men exactly what theyre looking for: properly made clothes that really fit, without the luxury markup. Our clothes are cut in more sizes, from the very best fabric and trim - then sold direct to the consumer, at a sane price. Find us at www.spoke-london.com.
Investor
Oct 2014
At LoyaltyLion, we help Shopify brands increase repeat purchases with their own integrated loyalty programs that motivate shoppers with unique loyalty experiences. We provide the tools and expertise you need to drive growth through higher repeat purchase rates, better retention and greater customer lifetime value. We are the leading loyalty platform in our space - we were the first to integrate with Shopify and we are #1 on G2 today. Visit us: https://loyaltylion.com/ Talk to us: https://loyaltylion.com/demo
Investor
Oct 2014
Poq is a Software-as-a-Service (SaaS) company that empowers retailers and DTC brands to create highly effective and fully-customized mobile native apps to provide a superior shopping and engagement experience. With poq retailers and brands, sell more products, deepen customer loyalty and deliver highly relevant content, communications and rewards. Poq clients include global brands and retailers, such as Ardene, SNIPES, Cotton Traders, e.l.f. Beauty, Hotel Chocolat, and more.
Experience · 4 entries
All (4)
Investments (3)
Founder (1)
2015
Founder
Jun 2015
Launched in May 2016, KIDLY is an online kids’ lifestyle store for 0-5s, founded by ASOS’s first employee & e-commerce director, James Hart. We offer our very own KIDLY Label - a collection of quality, sustainable clothing, homewares & toys - alongside an edit of complementary third-party children’s brands. Everything’s wrapped up in an inspiring & easy-to-shop experience from a mobile-first platform, so you can easily browse one-handed on your phone at 3am while holding a small sleep thief. (Yes, we’ve been there.) The KIDLY mission is to connect everyone (with 0-5s in their lives) with the world’s best kids’ products, and our point of difference is that we only sell design-led & genuinely useful things that complement parents own sense of style.
early stageRetail
Investor
Jan 2015
SPOKE is a vertically integrated online menswear brand. We use an e-commerce model to give men exactly what theyre looking for: properly made clothes that really fit, without the luxury markup. Our clothes are cut in more sizes, from the very best fabric and trim - then sold direct to the consumer, at a sane price. Find us at www.spoke-london.com.
2014
Investor
Oct 2014
At LoyaltyLion, we help Shopify brands increase repeat purchases with their own integrated loyalty programs that motivate shoppers with unique loyalty experiences. We provide the tools and expertise you need to drive growth through higher repeat purchase rates, better retention and greater customer lifetime value. We are the leading loyalty platform in our space - we were the first to integrate with Shopify and we are #1 on G2 today. Visit us: https://loyaltylion.com/ Talk to us: https://loyaltylion.com/demo
Investor
Oct 2014
Poq is a Software-as-a-Service (SaaS) company that empowers retailers and DTC brands to create highly effective and fully-customized mobile native apps to provide a superior shopping and engagement experience. With poq retailers and brands, sell more products, deepen customer loyalty and deliver highly relevant content, communications and rewards. Poq clients include global brands and retailers, such as Ardene, SNIPES, Cotton Traders, e.l.f. Beauty, Hotel Chocolat, and more.
Investment activity
2014–2015 · 3 investments
2014220151
Recent (last 2 years)Earlier