James Chadwick

Pencil uses AI to make ads. We want to become the default way ads get made, because AI ads are 10x faster and cheaper to make, and 2x better performing than making them without AI. We’re called Pencil because we believe AI will be a tool for creative people, not a replacement - it may even be as fundamental a tool in the future as the pencil was in the past. Pencil was founded in 2018 with a team from Google, Facebook and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.

With over 1 billion meetings processed, Otter.ai is the leading AI meeting agent empowering businesses to unlock the value of their meetings. With its advanced Gen AI technology, Otter.ai provides real-time notes, voice-activated agents that participate in meetings, summaries, action items, customized insights and content so that professionals are more productive and can collaborate with their teams more effectively.

Brand-first growth consulting

Lightness Consulting UK helps startups and established brands accelerate growth through brand strategy, AI-enhanced content, and proven growth tactics. When AI can make anything, what’s the one thing a business should make? How can startups and brands find and scale their unfair competitive advantage? Lightness is our brand first approach for making things simpler and faster. Simplify, then add lightness.

Pencil uses AI to make ads. We want to become the default way ads get made, because AI ads are 10x faster and cheaper to make, and 2x better performing than making them without AI. We’re called Pencil because we believe AI will be a tool for creative people, not a replacement - it may even be as fundamental a tool in the future as the pencil was in the past. Pencil was founded in 2018 with a team from Google, Facebook and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.

With over 1 billion meetings processed, Otter.ai is the leading AI meeting agent empowering businesses to unlock the value of their meetings. With its advanced Gen AI technology, Otter.ai provides real-time notes, voice-activated agents that participate in meetings, summaries, action items, customized insights and content so that professionals are more productive and can collaborate with their teams more effectively.

Brand-first growth consulting

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