James Cox

3× Exited Founder | Building the Ecosystem Where Capital Meets Culture

📍 United Kingdom🔄 Updated July 2026💼 9 investments📅 13 years investing🗓 Last invested Mar 2023
VC🌍 United Kingdom
9
Total investments
5
Early stage
1
Mid stage
0
Late stage
13y
Years active

Portfolio

9 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor & Advisor
Mar 2023
Townhouse is elevating and redefining the nail salon experience with high-quality, reliable treatments in beautiful surroundings. Known for its celebrity clientele and exclusive brand collaborations, Townhouse’s speciality is nail art – beautiful looks that are elegant enough to be worn to a meeting, and stylish enough to be worn out to dinner. The Townhouse team are expert in their field, delivering flawless services all while adhering to industry-leading hygiene standards. With award-winning locations from the UK to the US, Townhouse is on a mission to elevate the nail industry. Awards: Best Nail Salon 2020/2021/2022/2023- Scratch Awards Best Nail Salon 2022 - British Hair and Beauty Awards Nail Salon of the Year 2021 - Professional Beauty & World Spa Awards
Investor & Advisor
Jan 2023
Plxsur is on a mission to build the worlds largest group of vaping companies. Already joined by 8 market leaders, Hale Vaping (Ireland), UEG (Holland), Nobacco (Greece), Pro Vape (Latvia), Puff Store (Italy), Vape Empire (Malaysia) Ritchy (Czech Republic) and DampShop (Belgium). Plxsur is shaping the vaping movement to change the lives of those impacted by smoking. Through collaboration, Plxsur is committed to driving the growth of its group businesses and advocating for responsible practices in the industry. Plxsur has a shared vision of helping vaping become better understood and socially accepted as a less-harmful alternative for smokers. building the worlds largest independent group of vaping companies.
Investor & Advisor
Mar 2021
We’ve created an ecosystem of patent-protected wearable technology which transforms human data into actionable insights that improve health, wellness, and performance. It’s the secret ingredient to unlocking true human potential.  
Investor
Mar 2021
MARFA STANCE creates a timeless and multi-functional essential wardrobe that fuses a customizable, versatile and season-less approach with beautiful design; created for the global, conscious and discerning customer. Signature pieces can Build, Adapt and Reverse: allowing each customer to personalize and evolve their style in multiple ways, adapting each garment effortlessly to their lifestyle across climates, seasons, and occasions. Uniquely buildable elements are available in each collection to evolve key fashion items, offering the ability to curate and sustain a signature wardrobe for lifelong wear. MARFA STANCE believes in creating beautiful, versatile clothing with continuing evolution taking a stance against the fast fashion trend, maintaining and sustaining the value of beautiful pieces by expertly manufacturing 100% of garments to the highest quality and ethical standards in family run factories in Italy. Each garment is produced in limited quantities, and made to last using the finest responsibly sourced and recycled fabrics from Italy and Japan.
Founding Board Member
Oct 2018
Carbon Theory is the UKs most in-demand medicated skincare brand as featured in the Daily Mail, Evening Standard, Forbes, Womens Health, Nylon, and Glamour Magazine. Founded in Islington, London in 2018 by Philip Taylor with the intention of disrupting the UKs daily skincare regime. Our iconic Charcoal & Tea Tree Oil Breakout Control Cleansing Bar has consistently sold out in Boots stores across the UK & Ireland with sell-out releases in both Australia and America. Carbon Theory is stocked in Boots and online with Beauty Bay in the UK, Priceline in Australia, and ULTA Beauty within the USA. Our lab-formulated products contain premium natural ingredients, are manufactured in the UK, are Vegan Friendly and Cruelty-Free. Carbon Theory is a member of the RSPO (Roundtable for Sustainable Palm Oil).
Founding Shareholder & Advisor
Jul 2017
Our aim is to make eyecare an essential part of everyday life by providing high quality, innovative and accessible products and service that always centre around our customers. To us, ‘positive vision’ means caring for our eyes but also caring for our future, for our mental health, for our overall well being. So we’re on a mission to challenge eyecare perceptions and disrupt the industry. We don’t believe in complicated processes, confusing messaging or alienating jargon. Instead we believe in transparency. We use our platform to spearhead change, inspire and spread positivity and create opportunities that enable our communities to achieve their own vision.
early stageConsumer Goods
Lead Investor & Advisor
May 2015
We’re reimagining the way banking works. We make it easy to manage your money – wherever you are in the world. We create financial freedom for all of us who live, work, travel, study or send money abroad. We’re the mobile app alternative to the banks, offering accounts you can open instantly so that you don’t lose access to the money you need every time you cross a border on a map. We’re here for everyone, not just for those with perfect credit scores or the right set of utility bills. We push the boundaries daily with over 2 million sign-ups across 31 countries.
early stageBanking
Investor & Advisor
Feb 2015
Solaris is Europe’s leading embedded finance platform empowering the future of financial services. The tech company enables businesses to easily provide trusted and innovative financial experiences to their customers. Through smart APIs, partners can embed financial services quickly and compliantly into their own product offerings. Solaris is headquartered in Berlin and employs over 750 people at eight locations in Europe, India and Singapore. Combined net revenue in 2021 exceeded 100 million euros, representing growth of over 90 percent year-on-year. Follow Solaris_SE to get our latest news and updates.
Investor & Advisor
Jan 2013
SuperAwesome powers safe, authentic digital engagement with Gen Alpha and Gen Z. SuperAwesome’s technology is used by hundreds of brands and content-owners to safely engage with over 500M young people from Gen Alpha and Gen Z every month. The company's DNA of privacy, curation, and moderation helps keep Gen Alpha safe online, and enables brands to connect with Gen Z’s values of privacy, inclusive communities, and authentic content. SuperAwesome has reshaped the digital media landscape for young people with their tools and technology, including their AwesomeAds Marketplace (certified under the FTC's COPPA Safe Harbor programs and GDPR), SuperAwesome Creators (brand-safe influencer marketing), and Kids Web Services (parent verification). SuperAwesome was recently named the 8th fastest growing private technology company in Britain (The Sunday Times Tech Track 100 2017) as well as one of Europe’s fastest growing companies (Financial Times 1000: Europe’s fastest growing companies). The company was awarded a Breakthrough Technology Award at the Campaign Creative Tech Awards 2017 for REX, the world’s first kid-safe programmatic ad filter. In 2023, SuperAwesome won a Bronze Cannes Lion in Brand Integration for Games for its work with Frank's RedHot and was named one of the Top 3 Most Effective Independent Agencies by the Effie Awards. We have offices in London, New York, Los Angeles, Chicago, Singapore and Sydney. For more information, please visit us at www.superawesome.com Instagram (@gosuperawesome) or Twitter (@GoSuperAwesome). For more information on our jobs, please visit us at https://www.superawesome.com/careers. Möchten Sie sich unsere deutsche Website ansehen? Klicken Sie hier: https://www.superawesome.com/superawesome-de/
Experience · 18 entries
All (18)
Investments (9)
Founder (7)
Board (1)
2026
Co-Founder
Apr 2026
Vytal Ventures is an athlete-backed, founder-led, research-driven, AI-native venture studio building health, fitness and wellbeing businesses. We co-found, build and scale ventures with in-house product, engineering, marketing and commercial support from day one.
2025
Co-Founder
Sep 2025
Combining capital and culture at scale, we’re building the world’s most powerful community of founders, leaders, athletes, and creators — individuals who’ve built unicorns and decacorns, lifted the biggest trophies, and shaped global culture. Our members have created $100bn+ in value, delivered 200+ successful exits, and generate 500M+ organic media impressions each month — influence that drives access, credibility, and acceleration at unmatched scale. We back the top 1% of founders and management teams across growth capital and private equity, co-found category leaders with exceptional partners, and advise the very best — powered by our global network.
2024
Founder & Chairman
Apr 2024
Scientifically-backed wellness, recovery and biohacking equipment. HYPERBARIC CHAMBERS - RED LIGHT BEDS - ICE BATHS - ELECTRIC CRYO CHAMBER - HYDROGEN WATER - HYPOXIC TRAINING - PELVIC FLOOR CHAIR
2023
Founder & Chairman
Nov 2023
BIOME9 is revolutionising pet care, through personalised, data-led solutions. We use cutting-edge science and AI to decode the complex science of the gut microbiome, eliminating the guesswork around choosing the right diet and nutrition for our dogs. If there was one thing you could do to transform your dog’s health and happiness, wouldn’t you want to know? GutDiscovery® will change that for good. Our groundbreaking, at-home, gut microbiome test gives you a window into your dog’s inner world, and pinpoints their specific nutritional and dietary requirements. Our UK laboratory leads the way for speed and accuracy whilst our proprietary InvisibleHealth™ algorithm, uses the most advanced generative AI to instantly process millions of complex data points and turn them into insights and a care plan, as unique as your dog. A personalised report features a tailored nutritional plan and a precision supplement programme, built specifically around your dogs complex biological makeup. Why test my dog’s microbiome? Research is proving connections to far more than we once thought: Discover root-cause solutions for digestive issues and IBD Enhance joint, skin, and dental health Boost immunity Detect early health-risks and complications Reduce risk of obesity and allergies Were dedicated to transforming pet health through research and tech, providing an innovative science-backed approach to personalised pet nutrition, so you get to enjoy the very best version of your pet - healthy and happy, inside and out. Join the pet care revolution!
early stagePet Services
Investor & Advisor
Mar 2023
Townhouse is elevating and redefining the nail salon experience with high-quality, reliable treatments in beautiful surroundings. Known for its celebrity clientele and exclusive brand collaborations, Townhouse’s speciality is nail art – beautiful looks that are elegant enough to be worn to a meeting, and stylish enough to be worn out to dinner. The Townhouse team are expert in their field, delivering flawless services all while adhering to industry-leading hygiene standards. With award-winning locations from the UK to the US, Townhouse is on a mission to elevate the nail industry. Awards: Best Nail Salon 2020/2021/2022/2023- Scratch Awards Best Nail Salon 2022 - British Hair and Beauty Awards Nail Salon of the Year 2021 - Professional Beauty & World Spa Awards
Show all 18 entries ↓
Investment activity
2013–2023 · 9 investments
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