Jacob Timony

Nguyen Coffee Supply is the first Vietnamese-American & woman-owned importer and roaster of specialty coffee beans from Vietnam in the U.S. We are proud to partner with a 4th generation farmer who owns and operates his family farm in Vietnam’s famed Central Highlands. Together, we set out on an unprecedented mission: bring his organic, green beans to the U.S. for people to enjoy fresh roasted and in a variety of brew styles. Nguyen Coffee Supply was founded by Sahra Nguyen, a first generation Vietnamese American and a quintessential Millennial of the “Slash Generation.” Her multifaceted creative career includes award-winning documentary filmmaker behind NBC News’ “Deported,” co-founder of New York Times reviewed restaurant “Lucy’s Vietnamese Kitchen,” co-founder of podcasting agency “Listening Party,” and a 2018 Google Next Gen Tech Policy Leader. Nguyen is the daughter of Vietnamese refugees, who fled their country by boat after the Vietnam War, and eventually settled in Boston, MA, where she was born and raised. Through coffee, Nguyen is telling a new story and creating new opportunities for people within the global coffee community -- from the farmers to consumers. Weve built our own direct trade coffee network to import green beans and fresh roast in Brooklyn, NY. While Vietnam is the second largest coffee producer in the world, and the largest producer of robusta beans -- Nguyen Coffee Supply builds on this market potential by existing as one of the only places for fresh roasted Vietnamese coffee beans in the U.S. Nguyen Coffee Supply is expanding third-wave coffee culture by celebrating diversity in the coffee community, offering sustainably sourced coffee beans, and championing the people behind the world’s second largest coffee production. The brand slogan, “For the People’s Grind,” reflects our mission to inspire and fuel the universal grind.

TL;DR: we turn any marketing activation into an in-store purchase aka we help you PUMP units through the register.

Bawi’s mission is to make the beverage industry a more culturally-relevant and flavorful space. We strive to bring one of the first better-for-you Hispanic beverages to market for the next generation of consumers. A sparkling, low-calorie, agua fresca. Mexican representation in more than just the chips and salsa aisle. Launching in Austin and online in March of 2022. Sign up here to stay updated on our launch: https://drinkbawi.com

imagine eating a donut without regretting it. glonuts are cute, mini, vegan, 1 net carbs and sooooooooooooooo good.

When Co-founder Kayvon Jahanbakhsh was diagnosed with ulcerative colitis when he was a freshman in college he lost over 80 pounds, and he was forced to dramatically change his diet to focus on his gut health. It’s that moment when Kayvon realized how difficult it was to find products that would help him on this journey that he could enjoy. That’s where the idea for Halfday prebiotic iced tea was born - with the purpose to make digestive wellness more delicious, fun and accessible. As a first generation Iranian-American, Kayvon’s family served tea with breakfast, lunch and dinner each day. At school he was introduced to sugary bottles of iced tea that were readily available in cafeterias. Kayvon enlisted the help of classmate & best-friend Mike Lombardo to develop an iced tea that tasted nostalgic, but without all of the junk. Each can of Halfday has prebiotic fiber, with only 3-5g of sugar. Kayvon & Mike researched tirelessly the highest quality fibers & ingredients possible, knowing this needed to be something Kayvon could enjoy every single day.

Our superfood PB&Js are packed with tangy sweetness, salty swirls within pillow-soft whole wheat bread. Packaged perfectly for on-the-go, Chubby Snacks peanut butter and jam sandwiches are sweetened with dates and powered by chia seeds. Our we cut crusts, not corners mission ensures the kids get tasty snacks without any of the junk ingredients. With less than 3g of real sugar, high protein and fiber, Chubby Snacks are the perfect snack for the entire family!

Sanzo bridges cultures by connecting people with authentic flavors. Our flagship line is a modern sparkling beverage infused with traditional Asian flavors.

Barcode is a way of life. We believe that stellar performances are made through everyday actions, and that true health means being sound of body and mind. Entirely plant-based and adaptogen-powered, Barcode is a functional beverage that works with your body to keep your entire self at full potential. Developed by the experts, vetted by the pros, but made for everybody to enjoy. drinkbarcode.com

We are a plant-based innovation engine taking over the confectionary industry. Dream Bigger. Indulge Better. IG: @dreampops TikTok: @dreampops

Nguyen Coffee Supply is the first Vietnamese-American & woman-owned importer and roaster of specialty coffee beans from Vietnam in the U.S. We are proud to partner with a 4th generation farmer who owns and operates his family farm in Vietnam’s famed Central Highlands. Together, we set out on an unprecedented mission: bring his organic, green beans to the U.S. for people to enjoy fresh roasted and in a variety of brew styles. Nguyen Coffee Supply was founded by Sahra Nguyen, a first generation Vietnamese American and a quintessential Millennial of the “Slash Generation.” Her multifaceted creative career includes award-winning documentary filmmaker behind NBC News’ “Deported,” co-founder of New York Times reviewed restaurant “Lucy’s Vietnamese Kitchen,” co-founder of podcasting agency “Listening Party,” and a 2018 Google Next Gen Tech Policy Leader. Nguyen is the daughter of Vietnamese refugees, who fled their country by boat after the Vietnam War, and eventually settled in Boston, MA, where she was born and raised. Through coffee, Nguyen is telling a new story and creating new opportunities for people within the global coffee community -- from the farmers to consumers. Weve built our own direct trade coffee network to import green beans and fresh roast in Brooklyn, NY. While Vietnam is the second largest coffee producer in the world, and the largest producer of robusta beans -- Nguyen Coffee Supply builds on this market potential by existing as one of the only places for fresh roasted Vietnamese coffee beans in the U.S. Nguyen Coffee Supply is expanding third-wave coffee culture by celebrating diversity in the coffee community, offering sustainably sourced coffee beans, and championing the people behind the world’s second largest coffee production. The brand slogan, “For the People’s Grind,” reflects our mission to inspire and fuel the universal grind.

AN AWARD WINNING, FULL-SERVICE SOLUTION AGENCY Mercenary is a consumer-focused brand development, optimization, and sales agency representing the most compelling, beautiful, and inspiring brands from around the world. We specialize in early-stage or rapid-growth companies in the food, beauty, fashion, lifestyle, and health+wellness industries. We call ourselves a Solution Agency, because we always follow through with implementation after setting strategy. We know how to fix problems for our clients, because we learned how to fix them for our own businesses. Execution is our first, middle and last names – we focus on getting things done and not just talking about it. Mercenary was established in 2019 on the principle that brand owners, founders, and executives value speed and quality in execution above all else. In fact, for this very reason, Mercenary is entirely made up of a collective of current brand owners, founders, and executives.

TL;DR: we turn any marketing activation into an in-store purchase aka we help you PUMP units through the register.

Bawi’s mission is to make the beverage industry a more culturally-relevant and flavorful space. We strive to bring one of the first better-for-you Hispanic beverages to market for the next generation of consumers. A sparkling, low-calorie, agua fresca. Mexican representation in more than just the chips and salsa aisle. Launching in Austin and online in March of 2022. Sign up here to stay updated on our launch: https://drinkbawi.com

Mercenary-Strikepoint is a CPG brand-builder and accelerator operating out of Austin, Texas. Mercenary commands a robust portfolio of next-generation food and beverage products primed for expansion at retail. Mercenary represents the most compelling, beautiful, and inspiring brands emerging in the CPG marketplace. Some current brands include BAWI, Nguyen Coffee, Chubby Snacks, Halfday Iced Tea, and Barcode, which are at the forefront of the portfolio. As an "Execution Agency," Mercenary optimizes the route-to-market strategy for early-stage brands looking to scale at retail and grow their customer base. Led by a team of executives with over 30 years of experience launching and scaling brands at retail, Mercenary is rapidly expanding its brand portfolio and global distribution. Visit www.Mercenarycpg.com for more information.