Ivy Macharia

Grounded is a women-run Kenyan formulator and manufacturer of over 50 non-toxic home and personal care products powered by African-grown ingredients. They create safe, biodegradable, and effective solutions free from harmful chemicals, using 100% recycled plastic sourced in Kenya. Rooted in the tradition of soap-making, they believe in transparency, sustainability, and good vibes in all that they do. When We Say Non-Toxic, This Is What We Mean At Grounded, non-toxic isn’t just a word—it’s our promise. Here’s what it means: Full Transparency – We list every single ingredient, unlike other brands that hide things behind vague terms like “fragrance” Ingredient Integrity – We make sure every ingredient is safe, checking it against trusted safety databases like MadeSafe and EWG. No Harmful Chemicals – Our products are free from cancer-causing chemicals, hormone disruptors, synthetic fragrances, parabens, and more. Safe for Everyone – We design our products to be gentle for babies, pets, and those with sensitive skin. Eco-Friendly – Our products are biodegradable, leaving no harmful impact on water, soil, or wildlife.

Grounded is a women-run Kenyan formulator and manufacturer of over 50 non-toxic home and personal care products powered by African-grown ingredients. They create safe, biodegradable, and effective solutions free from harmful chemicals, using 100% recycled plastic sourced in Kenya. Rooted in the tradition of soap-making, they believe in transparency, sustainability, and good vibes in all that they do. When We Say Non-Toxic, This Is What We Mean At Grounded, non-toxic isn’t just a word—it’s our promise. Here’s what it means: Full Transparency – We list every single ingredient, unlike other brands that hide things behind vague terms like “fragrance” Ingredient Integrity – We make sure every ingredient is safe, checking it against trusted safety databases like MadeSafe and EWG. No Harmful Chemicals – Our products are free from cancer-causing chemicals, hormone disruptors, synthetic fragrances, parabens, and more. Safe for Everyone – We design our products to be gentle for babies, pets, and those with sensitive skin. Eco-Friendly – Our products are biodegradable, leaving no harmful impact on water, soil, or wildlife.

Our focus is income generation and asset creation. We have the privilege to Gather behind women changing the world. We start by listening to entrepreneurs and by learning from girls and women. Each interaction unearths challenges and opportunities that guide our due diligence process. The one thing each of our companies has in common - an unwavering commitment to gender and climate. Our priority sectors include: - Agriculture, as the sector employing the most women on the continent - Construction and technology, as the two fastest growing sectors in many countries - Education, as the early pathway to independence, stable wages, and long-term asset creation - Workforce development, as a later stage approach to break the cycle of poverty

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Acumen is solving the problems of poverty and building a world based on dignity. Named one of Fast Company’s most innovative companies of 2026.