Indy Khabra

FirstPartyCapital is the only angel-backed venture fund investing in ad tech, martech and digital media companies globally. Founders benefit from access to capital, and a network of hundreds of senior industry execs. Investors get access to the only global portfolio of adtech, martech, digital media and data startups. Subscribe to our newsletter here: https://newsletter.firstpartycapital.com/ Listen to our podcast here: https://shows.acast.com/the-fpc-podcast *The content of this page is directed at those who can be categorised as either certified sophisticated investors or high net worth individuals as defined by the Financial Conduct Authority. Capital is at risk*

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

In game. Around game. For the love of the game. We are global leaders in gaming marketing and gametech, created integrated and immersive solutions that deliver targeted and measurable results for brands. Our global team of gaming natives solve brand problems and create opportunities for brands to build authentic and positive engagement with the gaming audience.

FirstPartyCapital is the only angel-backed venture fund investing in ad tech, martech and digital media companies globally. Founders benefit from access to capital, and a network of hundreds of senior industry execs. Investors get access to the only global portfolio of adtech, martech, digital media and data startups. Subscribe to our newsletter here: https://newsletter.firstpartycapital.com/ Listen to our podcast here: https://shows.acast.com/the-fpc-podcast *The content of this page is directed at those who can be categorised as either certified sophisticated investors or high net worth individuals as defined by the Financial Conduct Authority. Capital is at risk*

An independent management consultancy - bringing together the most senior intellect and experience from across Australia. Providing our clients the best value media, sustainability and energy solutions across APAC.

Lemma Technologies and AdSparc have formed a Joint Venture for ANZ and the US/CA markets to bring a purpose built programmatic DOOH technology that truly is automated from end to end. Lemma was founded by some of the pioneering core technology team that built PubMatic a decade ago. They are pioneering the DOOH programmatic space in APAC and already have over 25K screens live across 4 countries. AdSparc and Sparcmedia were the first pioneers in APAC into the Ad exchange space in 2008. Partnering with Lemma Technologies AdSparc brings a wealth of experience working with advertisers and publishers in the programmatic ecosystem globally and will focus on bringing the programmatic opportunity to DOOH screen holders, networks and agencies in ANZ and in the US. Our offering: True Programmatic + Audience measurement for DOOH via beacon technology (Wifi and Bluetooth). Digital screens and advertisers connected to central cloud based Lemma. IAB compliant protocol – Connected to programmatic advertising ecosystem. Beacons collect Audience data using IoT technologies - Big Data back-end processes data and creates Audience segments - can then be re-targeted via standard display, mobile, app etc. Lemmas DOOH Media can be directly bought through standard platforms like DV360, AppNexus, MediaMath, PubMatic and Rubicon project or via the Lemma DSP. A true ad exchange - both buy side (DOOH + all other media - CTV, desktop/Mobile/App) and supply side (DOOH screens only). Full white labeling options. In the news: Lemma powered the APAC’s first Programmatic campaign for DOOH through Google DV360: https://www.thedrum.com/news/2019/01/09/sbi-life-insurance-invests-programmatic-ooh-bridge-online-and-offline-india Rubicon and Lemma partnership: https://www.adobomagazine.com/global-news/brand-business-rubicon-project-partners-with-aircast-and-lemma-technologies-to-deliver-premium-digital-out-of-home-campaigns/