Ilana Nasser

big_bets is a fund that invests exclusively in software-intensive companies, that is, in companies built around code and data. There is a very important belief behind everything we do: we believe that the destiny of every atom is to become an electron. And precisely when an atom is turning into an electron is when the grand investment opportunities emerge. Think about it, this occurred with media (all the money that once flowed into the atoms of magazines, newspapers, radios, and TVs is now in the electrons of social networks, search engines, e-commerces, etc.), with financial products (in the past, banks had a branch on every corner, but today theres a branch in everyones pocket), with software (the older generation will recall buying software CDs at newsstands or having numerous servers within companies, today much of this is in the cloud), and with entertainment (no need to mention that books, music, and films have become apps on your phone) and so forth. Its precisely for this reason that our investment thesis is centered on identifying the largest industries currently transitioning from atoms to electrons and investing in and backing the entrepreneurs who are best equipped to accelerate this transformation. Therefore, our investments are highly agnostic, covering areas like financial services (Conta Simples, Ume, and Justos), identity (Unico), pharmaceutical industry (Menten AI and Pepper Bio), diagnostics (Huna), media (Festalab, Prota, and Newtail), primary education (Studdy), energy distribution (Lemon), devtools (Lazy AI, DataMilk, NuMind, Croct), among others.

Vendah empowers brands in Brazil with an AI-driven WhatsApp sales network, connecting them to a distributed force of sellers who drive revenue through personalized, scalable conversations. By combining technology, data intelligence, and automation, we help brands expand their reach, optimize conversions, and unlock new growth channels in the WhatsApp economy.

Link School was born from the dream of fostering the countrys development through education, shaping future leaders, entrepreneurs, and change agents who drive economic, environmental, and social prosperity by growing their businesses. We believe in a new educational model where hands-on activities and real-world experiences become the cornerstone of learning, and personal growth is just as vital as academic knowledge. The drive to create goes beyond the institution’s walls, inspiring the launch of new ventures.

big_bets is a fund that invests exclusively in software-intensive companies, that is, in companies built around code and data. There is a very important belief behind everything we do: we believe that the destiny of every atom is to become an electron. And precisely when an atom is turning into an electron is when the grand investment opportunities emerge. Think about it, this occurred with media (all the money that once flowed into the atoms of magazines, newspapers, radios, and TVs is now in the electrons of social networks, search engines, e-commerces, etc.), with financial products (in the past, banks had a branch on every corner, but today theres a branch in everyones pocket), with software (the older generation will recall buying software CDs at newsstands or having numerous servers within companies, today much of this is in the cloud), and with entertainment (no need to mention that books, music, and films have become apps on your phone) and so forth. Its precisely for this reason that our investment thesis is centered on identifying the largest industries currently transitioning from atoms to electrons and investing in and backing the entrepreneurs who are best equipped to accelerate this transformation. Therefore, our investments are highly agnostic, covering areas like financial services (Conta Simples, Ume, and Justos), identity (Unico), pharmaceutical industry (Menten AI and Pepper Bio), diagnostics (Huna), media (Festalab, Prota, and Newtail), primary education (Studdy), energy distribution (Lemon), devtools (Lazy AI, DataMilk, NuMind, Croct), among others.

Empreender é a nossa causa. Trabalhamos para tornar o país referência mundial em empreendedorismo. Lutamos para que os empreendedores brasileiros sejam os melhores do mundo, construindo grandes empresas, criando novos mercados, gerando empregos. Acreditamos que o empreendedorismo de alto impacto é o caminho para tornar o Brasil um país com mais oportunidades e um lugar melhor para se viver.