Ian Brookes FRSA

Pelly is the sporting operations platform built for football clubs. It connects departments, centralises information, and accelerates decision-making. Whether youre managing contracts, tracking injuries, planning transfers, or collaborating across teams - Pelly ensures everything is in one place and working together. By replacing disconnected spreadhseets, siloed tools, and manual admin, Pelly brings speed, structure, and visibility to how clubs work. That means less time chasing information, and more time making better decisions. From Sporting Directors, and Analysts to Medical Staff and Scouts - Pelly helps every department stay aligned, informated, and in control.

Based in sunny Manchester, Fuzzy Labs are an experienced team of engineers and data science specialists, all passionate about the power of open source MLOps and how it can help productionise your AI. Our open source approach is endlessly adaptable - tailored to your exact needs - and gives you the freedom to change, adapt and improve over time. Plus you own the solution, you’re not locked-in to restrictive licensing agreement, like with some off-the-peg products. Get in touch, and we’ll help you unleash the potential of your AI.

Pelly is the sporting operations platform built for football clubs. It connects departments, centralises information, and accelerates decision-making. Whether youre managing contracts, tracking injuries, planning transfers, or collaborating across teams - Pelly ensures everything is in one place and working together. By replacing disconnected spreadhseets, siloed tools, and manual admin, Pelly brings speed, structure, and visibility to how clubs work. That means less time chasing information, and more time making better decisions. From Sporting Directors, and Analysts to Medical Staff and Scouts - Pelly helps every department stay aligned, informated, and in control.

Chimera Startups: Unicorns Aren’t Born, They’re Bootstrapped At Chimera Startups, we see startups as chimeras—complex and often unstable at first, but full of potential. Instead of focusing on unicorn hype, we emphasise what truly matters: increasing sales, loyal customers, efficient processes, and a focused founder mindset. With a passionate team that knows how to turn startups into high-growth businesses, we help you embrace the journey from chimera to unicorn.

Based in sunny Manchester, Fuzzy Labs are an experienced team of engineers and data science specialists, all passionate about the power of open source MLOps and how it can help productionise your AI. Our open source approach is endlessly adaptable - tailored to your exact needs - and gives you the freedom to change, adapt and improve over time. Plus you own the solution, you’re not locked-in to restrictive licensing agreement, like with some off-the-peg products. Get in touch, and we’ll help you unleash the potential of your AI.

We work with entrepreneurs, early stage startups and investors to help articulate, define and realise their vision. We work on a partial sweat equity model to help you get to the next stage of your startup journey including Proof-of-Concept (PoC) and Minimum Viable Product (MVP) builds.