Ian Baron

Real Estate & Asset-Backed Investor

📍 United Kingdom🔄 Updated September 2026💼 11 investments📅 6 years investing🗓 Last invested Sep 2022
VC🌍 United Kingdom
11
Total investments
7
Early stage
1
Mid stage
0
Late stage
6y
Years active

Portfolio

11 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Sep 2022
THE PACK, is a food technology startup, creating nutritious, healthy plant-based pet food. Our mission is to create a better world for pets and the planet, starting with dogs.
early stageManufacturing
Investor
Jun 2022
Pickles is pet care done right. One simple membership for access to the very best vets in practice and online.
Investor
Jan 2022
Where Food & FoodTech professionals come to get the inside scoop on industry news and meet partners, friends, mentors, investors - and everything in between. From our weekly newsletter, to our ambassador run Meetups and our annual FoodHack Summit - our goal at FoodHack is to make it easier for purpose driven food founders to access the funding, network and knowledge they need to successfully launch and scale their business.
Investor
Sep 2021
Neat offers a ground breaking solution to the single use plastic crisis. We were frustrated at the lack of solutions to single use plastic in household waste. So we created Neat. Beautiful cleaning products that perform brilliantly, with no single use plastic and no need to unnecessarily ship water around the world. A refillable, stylish bottle designed to compliment your home. We want to empower people to make a simple, positive change. Offering beautiful products that are a step-change towards a more sustainable world. The homecare industry generates more than 29 billion plastic containers each year and by 2050 there could be more plastic in the ocean than fish. Neat’s system takes single use plastic out of the mix and reduces CO2 emissions. Our formulas are vegan and cruelty free, using biodegradable and plant based ingredients. We don’t want to preach or guilt trip, but rather bring solutions that inspire. As individuals we might not always feel we can impact the bigger picture, but we can decide how we clean our homes. Sometimes the simplest solution is the best. Neat’s refillable system eliminates single use plastic. But it’s not just single use plastic we’re targeting: A typical bottle of cleaner is 90% water and less than 10% actual valuable ingredients. But we have access to water in our homes. That’s a lot of water being shipped around the world! Our concentrated refill removes the unnecessary water, and is packaged in materials that are widely recycled and will not end up in landfill or the ocean. Just add tap water at home for instant and convenient cleaning products. Cleaning served neat! Our re-useable bottles are designed to work with the interior décor of a stylish home, not to be stashed under the sink. The lines are simple, clean and subtle. The silicon base allows for durability and a gentle landing on surfaces. Our bottle contains no single use plastic, is made from lightweight aluminium and with proper use, designed to last a lifetime.
early stageManufacturing
Investor
Jun 2021
Our mission is twofold: to work with sports organisations to build a sustainable, profitable and engaged fanbase while also helping fans feel recognised and valued by their clubs.
Investor
May 2021
Our Mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects. Lick is a community-powered decorating movement. We are a force for change in the home decor space with a vision to transform the industry for our decorators and for the planet. Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs. The business has raised over $29m since inception. OMERS Ventures lead our Series A round in June 2021 with participation from existing investors Felix Capital and contributions from entrepreneurs and PE investors including Magnus Rausing, Alex Chesterman and Kathaka, the family office of Caroline Rupert of Richemont. We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, low VOC) paint, (FSC-certified) wallpaper, blinds and supplies with real people and real homes in mind. Its why we curate the colours in our product ranges, its why we have an expert team of colour consultants on-hand to help with any decorating question, big or small, its why were building a supportive community of decorators to inspire each other with their projects, and it’s why we are rethinking how technology can transform this category. Were on a mission to transform the $1trillon global home decor category, and our sights are set on scale, this means expanding our product offering, launching new sustainability initiatives, and growing our already thriving community of home decorators across the globe. Decorator success starts at home...our home. That is why our ambition is to be a definitive people-powered company. Building an environment where individuals thrive and collectively achieve significant results.
early stageManufacturing
Investor
Apr 2021
Nix & Kix, a female-founded drinks brand, burst onto the scene in 2017 with a bold mission: to redefine healthy refreshment and disrupt the mundane. All our drinks contain NO added sugar, sweeteners or artificial additives. Just real fruit, full flavour and an added cayenne zing! #BringTheZing
Investor and Advisor
Dec 2020
Were making living sustainably part of your daily routine with natural personal care product that don’t stink. Starting with the UKs top-rated refillable natural deodorant. B-Corp Certified. 💪🌍
Investor
Dec 2020
Smarter Supplements designed for body and mind to help you Reach Your Heights. Created by scientists, trusted by experts, 125,000+ happy customers and counting.
Investor
Sep 2020
THIS is what happens when two meat-lovers checked out meat-free food, and decided that we didn’t want any of it. We had a job before we co-founded THIS, in 2019. We established and ran a burger (as in, beef) restaurant chain. As far as u-turns go, this is a whopper. When we left that business we realised some stuff: That maybe we should eat less meat. Fairly urgently. That if you don’t like tofu, or food with orange packaging, you don’t have much of a meat-free choice. That we should make plant-based food and deploy our secret-weapon, following it as our guiding star: our obsession and adoration for meat. The obvious(ish…) conclusion, was that we had to make our own plant-based meat-alternative products. Food that PROPERLY works in a fry-up or in a chicken-pie. And so, we made THIS. It’s ridiculously high in protein, it tastes sensational and it’s produced by people who won’t guilt-trip you if you also eat meat. Enjoy
Investor (Exited to Zeus)
Jul 2020
Zwings is a community-first micromobility innovator. We have emerged as Britain’s leading operator for e-scooter and e-bike rental schemes, working closely with cities, communities and businesses to tackle the need for sustainable, convenient and affordable modes of travel across urban areas and campuses in the UK. At Zwings, we strive to help communities and businesses in the UK to reimagine the way they can travel, building a new culture of shared mobility and providing solutions to the challenges of urban living. Zwings believes that towns and cities thrive when people are connected and support one another; being conscious of our natural surroundings is integral to leading a happy, healthy and well-balanced life. If you are interested in promoting responsible healthy living, sustainable travel, and are looking to partner with Zwings to transform the way we get around safely, email us via support@zwings.co.uk.
Experience · 17 entries
All (17)
Investments (11)
Founder (3)
2022
Investor
Sep 2022
THE PACK, is a food technology startup, creating nutritious, healthy plant-based pet food. Our mission is to create a better world for pets and the planet, starting with dogs.
early stageManufacturing
Investor
Jun 2022
Pickles is pet care done right. One simple membership for access to the very best vets in practice and online.
Investor
Jan 2022
Where Food & FoodTech professionals come to get the inside scoop on industry news and meet partners, friends, mentors, investors - and everything in between. From our weekly newsletter, to our ambassador run Meetups and our annual FoodHack Summit - our goal at FoodHack is to make it easier for purpose driven food founders to access the funding, network and knowledge they need to successfully launch and scale their business.
2021
Investor
Sep 2021
Neat offers a ground breaking solution to the single use plastic crisis. We were frustrated at the lack of solutions to single use plastic in household waste. So we created Neat. Beautiful cleaning products that perform brilliantly, with no single use plastic and no need to unnecessarily ship water around the world. A refillable, stylish bottle designed to compliment your home. We want to empower people to make a simple, positive change. Offering beautiful products that are a step-change towards a more sustainable world. The homecare industry generates more than 29 billion plastic containers each year and by 2050 there could be more plastic in the ocean than fish. Neat’s system takes single use plastic out of the mix and reduces CO2 emissions. Our formulas are vegan and cruelty free, using biodegradable and plant based ingredients. We don’t want to preach or guilt trip, but rather bring solutions that inspire. As individuals we might not always feel we can impact the bigger picture, but we can decide how we clean our homes. Sometimes the simplest solution is the best. Neat’s refillable system eliminates single use plastic. But it’s not just single use plastic we’re targeting: A typical bottle of cleaner is 90% water and less than 10% actual valuable ingredients. But we have access to water in our homes. That’s a lot of water being shipped around the world! Our concentrated refill removes the unnecessary water, and is packaged in materials that are widely recycled and will not end up in landfill or the ocean. Just add tap water at home for instant and convenient cleaning products. Cleaning served neat! Our re-useable bottles are designed to work with the interior décor of a stylish home, not to be stashed under the sink. The lines are simple, clean and subtle. The silicon base allows for durability and a gentle landing on surfaces. Our bottle contains no single use plastic, is made from lightweight aluminium and with proper use, designed to last a lifetime.
early stageManufacturing
Investor
Jun 2021
Our mission is twofold: to work with sports organisations to build a sustainable, profitable and engaged fanbase while also helping fans feel recognised and valued by their clubs.
Show all 17 entries ↓
Investment activity
2020–2022 · 11 investments
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