Steve McElfresh

We’re not waiting for the future. We’re building it. Through curated collaboration with world class People leaders, we surface the best technology and scale it in the world’s most forward-thinking companies. PeopleTech Partner advisors have deep experience as decision makers and buyers. We share critical insights and give feedback in partnership with our company founders at the right time to fuel success.

Roots is an all-in-one people ops platform built inside of Slack designed to increase employee engagement and help organizations better measure it. In Nov 2021, Roots was acquired by Deel. In Jan 2023, the product was rebranded to Deel Engage and merged inside of Deels core HR platform. At the time it was rebranded, Roots supported 400+ global teams - including amazing companies like Dropbox, GitLab, Docker, Webflow, Toptal, Miro, and AngelList. It had over 50,000 users in 100+ countries interacting with its plugins every single day.

Cultivate is a hyper-personalized and scalable manager effectiveness solution that transforms managers into leaders. Built for today’s digital-first work environment, Cultivate 360 Feedback helps your managers build trust, drive employee engagement, and promote well-being while assessing their effectiveness in relation to your organization’s leadership competency model. Cultivate Intelligent Coaching provides always-on, AI-powered coaching in your managers' flow of work, informed by their unique observed behaviors and peer feedback.

We’re not waiting for the future. We’re building it. Through curated collaboration with world class People leaders, we surface the best technology and scale it in the world’s most forward-thinking companies. PeopleTech Partner advisors have deep experience as decision makers and buyers. We share critical insights and give feedback in partnership with our company founders at the right time to fuel success.

HR Futures plans and implements HR programs, conducts workforce diagnostics, improve employee communications, and provides executive advising so that CEOs and executives can extend their grasp and increase their impact. We accelerate the growth of companies, achieving higher productivity, employee commitment, and operational excellence. We advise companies on the use of people analytics and we conduct workshops and presentations on the use of people analytics and how to lead with an analytic perspective. Our founder, Dr. McElfresh, advises early-stage HR product companies on organizational design, product functionality, sales and marketing, and international expansion.