Hormoz Hekmat

Principal at 2-Markets, Inc.

📍 United States🔄 Updated October 2026💼 3 investments📅 12 years investing🗓 Last invested Jan 2020
Operator-angel🌍 United States
3
Total investments
1
Early stage
1
Mid stage
1
Late stage
12y
Years active

Portfolio

3 investments · sorted by recency
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Early stage
Mid stage
Late stage
Investor / Advisor
2020
Founded in 2011 in Maryland, at Subject7, the story begins with software test automation. We, along with other industry experts, believe that in the new age of agile software development, organizations cannot succeed without a robust test automation platform. For over a decade, tool vendors have proposed scripting as the best way to tackle this hard problem. The script is created through a record-and-play mechanism or from scratch by a developer. As a result, another development shop is required to support and scale such scripts and hence the automation effort. As we all know development shops are both expensive and hard to assemble particularly with such scarce expertise. Budget and skilled resources are the main concerns for any automation project! A paradigm shift was required to increase success rate in automation projects. After working with Selenium RC and later Webdriver for few years, as Java architects, we decided to fuse different technologies to create an end-to-end platform on top of Selenium. This cloud-based SaaS platform called Proof, is designed to scale and be used by non developers (and Selenium developers) to help test automation projects succeed. We are a highly dedicated team, with quality at the center, guiding us intuitively to adapt to new technologies and achieve greater results.
Investor
2016
Attune, formerly Senseware, a leader in IoT with 45 patents, brings new levels of awareness concerning indoor air quality by connecting all monitoring data into one easy to use platform. It provides real-time assurance in critical areas such as indoor air quality, energy consumption, risk of water leaks, equipment status, and more. Attune is the only customizable indoor air quality monitoring solution on the market. To learn more visit: www.attuneiot.com Our advanced wireless platform delivers building owners, operators, and facility managers a simple and affordable way to integrate, monitor, and control all of their systems. Our cloud-hosted platforms combination of patent-pending hardware and software enables a wide range of applications from energy management, equipment-level monitoring, HVAC control solutions, and more through our easy-to-use interface or the software of your choosing. Were wrangling all of your things into one system for optimizing facility performance, meeting regulatory requirements, and reducing costs.
Investor
2014
PerformYards performance management software provides flexible features for HR and a simple employee experience. Your HR team gets the tools they need to build out any performance management strategy and employees get a streamlined experience so they can focus on quality feedback and effective performance discussions. We believe that performance management strategy should be driven by organizational goals and employee needs, not the constraints of your software. That is why we focus on providing the most flexible performance management solution. With PerformYard you can customize the software to fit the strategy thats right for your organization - 360s, project based reviews, ratings scales, continuous feedback, cascading goals, anything. Performance management is also about people and human connections. Performance discussions are important, and you dont want software getting in the middle, mucking things up. PerformYard provides a simple employee experience that facilitates feedback and quality conversations. It doesnt try to insert itself at every opportunity or replace important conversations. We also provide dedicated customer success managers for every customer. From onboarding, to employee trainings, to ongoing support youll have someone at your side who has done it before. PerformYard integrates with most major HRIS/Payroll systems including ADP, BambooHR, Gusto, Rippling, UKG, Paycom, Workday, and Paylocity.
Experience · 6 entries
All (6)
Investments (3)
Founder (2)
2020
Investor / Advisor
2020
Founded in 2011 in Maryland, at Subject7, the story begins with software test automation. We, along with other industry experts, believe that in the new age of agile software development, organizations cannot succeed without a robust test automation platform. For over a decade, tool vendors have proposed scripting as the best way to tackle this hard problem. The script is created through a record-and-play mechanism or from scratch by a developer. As a result, another development shop is required to support and scale such scripts and hence the automation effort. As we all know development shops are both expensive and hard to assemble particularly with such scarce expertise. Budget and skilled resources are the main concerns for any automation project! A paradigm shift was required to increase success rate in automation projects. After working with Selenium RC and later Webdriver for few years, as Java architects, we decided to fuse different technologies to create an end-to-end platform on top of Selenium. This cloud-based SaaS platform called Proof, is designed to scale and be used by non developers (and Selenium developers) to help test automation projects succeed. We are a highly dedicated team, with quality at the center, guiding us intuitively to adapt to new technologies and achieve greater results.
2016
Investor
2016
Attune, formerly Senseware, a leader in IoT with 45 patents, brings new levels of awareness concerning indoor air quality by connecting all monitoring data into one easy to use platform. It provides real-time assurance in critical areas such as indoor air quality, energy consumption, risk of water leaks, equipment status, and more. Attune is the only customizable indoor air quality monitoring solution on the market. To learn more visit: www.attuneiot.com Our advanced wireless platform delivers building owners, operators, and facility managers a simple and affordable way to integrate, monitor, and control all of their systems. Our cloud-hosted platforms combination of patent-pending hardware and software enables a wide range of applications from energy management, equipment-level monitoring, HVAC control solutions, and more through our easy-to-use interface or the software of your choosing. Were wrangling all of your things into one system for optimizing facility performance, meeting regulatory requirements, and reducing costs.
2014
Investor
2014
PerformYards performance management software provides flexible features for HR and a simple employee experience. Your HR team gets the tools they need to build out any performance management strategy and employees get a streamlined experience so they can focus on quality feedback and effective performance discussions. We believe that performance management strategy should be driven by organizational goals and employee needs, not the constraints of your software. That is why we focus on providing the most flexible performance management solution. With PerformYard you can customize the software to fit the strategy thats right for your organization - 360s, project based reviews, ratings scales, continuous feedback, cascading goals, anything. Performance management is also about people and human connections. Performance discussions are important, and you dont want software getting in the middle, mucking things up. PerformYard provides a simple employee experience that facilitates feedback and quality conversations. It doesnt try to insert itself at every opportunity or replace important conversations. We also provide dedicated customer success managers for every customer. From onboarding, to employee trainings, to ongoing support youll have someone at your side who has done it before. PerformYard integrates with most major HRIS/Payroll systems including ADP, BambooHR, Gusto, Rippling, UKG, Paycom, Workday, and Paylocity.
2010
Principal
2010
Finally, a delivery partner that will make you successful!! 2-Markets has successfully delivered Telecom Lifecycle Management (TLM) services to large enterprise clients since 2003. We provide managed services as well as consulting services, while maintaining a low client-to-account manager ratio to ensure high quality service. Our Telecom Lifecycle Management (TLM) managed services and consulting services can help you reduce telecom spend across your entire enterprise, yielding high savings. We have pioneered an innovative path to improved service delivery without the pain of changing TLM software. We can provide both managed services and consulting services working with your existing TLM implementation. We can quickly take over managing your services while you ‘Bring Your Own TLM Software.’
1996
Executive Vice President & Co-Founder
1996
For 25 years, TOMIA has continuously evolved the Roaming Value-Added Services (VAS) market, addressing every challenge across all network technology for hundreds of mobile operators worldwide. Our mission is to drive more automation, simplify business complexities, and enable operators to respond quickly to changing market dynamics while efficiently managing operational exceptions. TOMIAs product suite meets all industry standards and is fully equipped with the latest network technologies, including VoLTE, 5G Standalone, and LPWAN, which allow our customers a smooth adoption. The award-winning Steering of Roaming service offers the best steering efficiency, combining commercial targets and Quality of User Experience with the highest accuracy. TOMIA’s Roaming VAS platform is truly multitenant and multiservice, driving significant gains in operation efficiency and making it ideal for groups and resellers of roaming services. All applications and business logic are managed centrally, reducing manual configuration efforts and the risk of service misalignment. TOMIA addresses market needs with a full range of deployment options, including virtualized, containerized, and SaaS.
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Investment activity
2014–2020 · 3 investments
201412016120201
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