Holly Tiessen

SheBoot is a national non-profit corporation headquartered in Ottawa, Ontario, that prepares women founders across Canada to pitch their business and secure investment. Founded by Julia Elvidge, Jennifer Francis, and Sonya Shorey and built together with the Capital Angel Network and Invest Ottawa in early 2020, this organization aims to help address the funding gap facing women entrepreneurs by increasing the number of women making and receiving investment. Designed and delivered by women investors and entrepreneurs, SheBoot’s annual training program arms technology and technology-enabled startups with investment-readiness skills paired with support services that prepare entrepreneurs to secure investment. The bootcamp portion of the program starts in the fall and culminates in a pitch competition for a minimum of $300,000 in equity-based capital. This investment is made by 30 women investors committed to fueling the next generation of women-owned and led firms.

Fertility care is more than clinics and procedures—it’s emotional labor, endless logistics, and invisible stress. At myStoria, we support employees through the entire fertility journey—the one that happens outside the clinic, in between appointments, and often in silence. Whether your organization already offers fertility benefits or not, we provide a complementary layer of personalized, real-time support that drives better outcomes without driving up cost or complexity. Employees navigating fertility often spend 194+ hours on research, paperwork, and emotional decision-making alone. This leads to burnout, absenteeism, disengagement, and turnover during one of life’s most vulnerable times. Meanwhile, P&C teams are expected to support it all with limited time, tools, and resources. That’s where we come in. myStoria makes it effortless for companies to deliver impactful fertility support. No clinical liability, infrastructure changes, or heavy onboarding. We integrate easily into your existing wellness or total rewards strategy, helping you lead with empathy while staying cost-conscious and operationally lean. ✔️ Fast to implement ✔️ Affordable with flexible tiers ✔️ Concierge onboarding & care team access for employees ✔️ Reporting & engagement insights ✔️ Scales with your team Trusted by organizations like Wilfrid Laurier University and Axonify. Whether you’re enhancing an existing program or starting from scratch, myStoria ensures your people feel supported. Book a demo today: https://app.usemotion.com/meet/jessica-chalk/mystoria-intro-call

SheBoot is a national non-profit corporation headquartered in Ottawa, Ontario, that prepares women founders across Canada to pitch their business and secure investment. Founded by Julia Elvidge, Jennifer Francis, and Sonya Shorey and built together with the Capital Angel Network and Invest Ottawa in early 2020, this organization aims to help address the funding gap facing women entrepreneurs by increasing the number of women making and receiving investment. Designed and delivered by women investors and entrepreneurs, SheBoot’s annual training program arms technology and technology-enabled startups with investment-readiness skills paired with support services that prepare entrepreneurs to secure investment. The bootcamp portion of the program starts in the fall and culminates in a pitch competition for a minimum of $300,000 in equity-based capital. This investment is made by 30 women investors committed to fueling the next generation of women-owned and led firms.