5
Total investments
2
Early stage
2
Mid stage
0
Late stage
5y
Years active
Portfolio
5 investments · sorted by recency
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Shareholder & Strategic Advisor
Jun 2025
Developing the world’s most engaging, fastest learning Fashion AI that sees and speak to let retailers unlock the Holy Grail of Customer Intent and deliver magical shopping experiences.
Sociate AI lets customers find their style and breaking fashion trends from Social Media and the Fashion World on your platform, the moment they happen, increasing sales conversions by upto 243% using the speed of AI, and eradicates the need for manual tagging or merchandising. In the fast world of fashion, by the time retailers and platforms can identify a new trend and get their inventory tagged, the moment is gone.
Unlocking a true revolution in ecommerce, we let every single one of your customers talk to you, tell you exactly what they want and understand them-instantly combining what customers they say with personalisation data and real time fashion authority whilst ending the reliance on metadata or tags for search and discoverability.
Our AIs use curiosity and self-aware metrics to identify the most impactful information for their learning, generating smart questions, delivered in the most emotionally engaging way- encouraging the sharing of more information/data in conversation- accelerating AI learning by x50
Shareholder & Advisor
Apr 2025
To re-imagine the category of Cashmere Luxury, through a fusion of groundbreaking fabric innovations, contemporary urban lifestyle design,
including cashmere inspired product extensions into footwear, sportswear and accessories.
Shareholder and Advisor
Nov 2023
REOME is biotech-powered prestige skincare brand, offering hero formulas designed to treat, nourish, and awaken skin.
Founded by Joanna Ellner in 2023, an award-winning beauty editor and brand consultant, REOMEs mission is two-fold: i. to invigorate stress-compromised skin with clinically-proven highly specialised formulas, harnessing the power of biotechnology, and ii. to redefine skincare as an essential tool for daily decompression.
It is our founding belief that to justify the existence of skincare in a saturated world, it must be superlative in every way. Each REOME formula is launched as a solo hero; slow-made, iterated, perfected and responsibly developed over time, to better meet the needs of our ever-more conscious skincare community and ensure optimal efficacy.
“REOME is the result of everything I know about skin science, coupled with my fingertip feel for what makes an incredible, sensorial product. Im proud that REOME is leading the skincare revolution that will define the modern age.” — Joanna Ellner, Founder
REOME launched exclusively at Space NK in 2023, with one superlative skin serum–Active Recovery Broth, which generated super-fans worldwide, and sold out within 3 weeks. REOME is now available at Liberty [UK], Alex Eagle Studio [UK], The Store X [UK, Berlin], Olivine [MX], and Moda Operandi [USA].
Managing Shareholder
Jan 2023
Created by retail specialists, Sizolution AI is the next-generation size recommendation engine, designed to empower shoppers and revolutionise retail returns. Using artificial intelligence, Sizolution AI is constantly learning to provide sizing recommendations that can be effortlessly integrated into your e-commerce flow. Ready to boost your conversion and reduce your returns? Head to the link below to learn more:
Investor
Nov 2021
Built on a future vision for running, Zen Running Club is a departure from tradition - were not trying to fit in, were trying to make a difference.
Its time to make sustainability and high performance an opportunity - not an excuse for not trying. Its about running, nature, creativity and friends.
Experience · 9 entries
All (9)
Investments (5)
2025
HMJ Partnership as Expansion Practitioner Partners
Jul 2025
In 1932 our founder, Reginald Murray Williams AO, CMG began to make bush saddlery and boots for sale, while camped at Nepabunna, in South Australias remote Gammon Ranges. Here R.M. first met Dollar Mick Smith, an itinerant saddler. The two men after much trial and error were able to fashion a pair of stockmans riding boots. Over 85 years on, R.M. Williams continues to make world renowned boots, accessories and mens and womens apparel that are purposefully designed and sustainable to enjoy on lifes adventures.
Today, R.M.Williams has 65 retail stores in Australia, 2 stores in New Zealand, 3 stores in the USA and 3 stores in the UK as well as over 900 stockists around the globe. R.M.Williams is a global company, yet will always remain passionate about the Australian bush.
In 2020 Tattarang acquired 100% of R.M.Williams from L Catterton bringing the brand back into Australian hands for the first time since 2014. Tattarang is one of Australias largest private investment groups owned by Andrew and Nicola Forrest. The investment of the Forrest family will ensure the Australian craftsmanship of R.M.Williams continues to be loved and worn all around the world.
Shareholder & Strategic Advisor
Jun 2025
Developing the world’s most engaging, fastest learning Fashion AI that sees and speak to let retailers unlock the Holy Grail of Customer Intent and deliver magical shopping experiences.
Sociate AI lets customers find their style and breaking fashion trends from Social Media and the Fashion World on your platform, the moment they happen, increasing sales conversions by upto 243% using the speed of AI, and eradicates the need for manual tagging or merchandising. In the fast world of fashion, by the time retailers and platforms can identify a new trend and get their inventory tagged, the moment is gone.
Unlocking a true revolution in ecommerce, we let every single one of your customers talk to you, tell you exactly what they want and understand them-instantly combining what customers they say with personalisation data and real time fashion authority whilst ending the reliance on metadata or tags for search and discoverability.
Our AIs use curiosity and self-aware metrics to identify the most impactful information for their learning, generating smart questions, delivered in the most emotionally engaging way- encouraging the sharing of more information/data in conversation- accelerating AI learning by x50
Founding Partner
Apr 2025
Fortune Favours creates large-scale, multi-activity destinations where people connect, play, and celebrate in style. We combine award-winning design, local character, and a club-level atmosphere to set a new standard in competitive socialising.
Our venues bring together hero attractions like bowling, golf, AR shuffle and darts, plus pool, gaming, karaoke, private lounges, gourmet food & drink, and live music with DJs. Every space is designed for energy, quality, and repeat visits.
We’re building a premium, scalable brand with international reach. Each destination spans 3,000–5,000 m², maximising entertainment density, guest experience, and financial performance.
Our ambition: 15+ European destinations delivering unforgettable social experiences and strong returns.
Fortune Favours isn’t just entertainment — it’s where great design, energy, and play come together.
Shareholder & Advisor
Apr 2025
To re-imagine the category of Cashmere Luxury, through a fusion of groundbreaking fabric innovations, contemporary urban lifestyle design,
including cashmere inspired product extensions into footwear, sportswear and accessories.
2023
Shareholder and Advisor
Nov 2023
REOME is biotech-powered prestige skincare brand, offering hero formulas designed to treat, nourish, and awaken skin.
Founded by Joanna Ellner in 2023, an award-winning beauty editor and brand consultant, REOMEs mission is two-fold: i. to invigorate stress-compromised skin with clinically-proven highly specialised formulas, harnessing the power of biotechnology, and ii. to redefine skincare as an essential tool for daily decompression.
It is our founding belief that to justify the existence of skincare in a saturated world, it must be superlative in every way. Each REOME formula is launched as a solo hero; slow-made, iterated, perfected and responsibly developed over time, to better meet the needs of our ever-more conscious skincare community and ensure optimal efficacy.
“REOME is the result of everything I know about skin science, coupled with my fingertip feel for what makes an incredible, sensorial product. Im proud that REOME is leading the skincare revolution that will define the modern age.” — Joanna Ellner, Founder
REOME launched exclusively at Space NK in 2023, with one superlative skin serum–Active Recovery Broth, which generated super-fans worldwide, and sold out within 3 weeks. REOME is now available at Liberty [UK], Alex Eagle Studio [UK], The Store X [UK, Berlin], Olivine [MX], and Moda Operandi [USA].
Show all 9 entries ↓
Investment activity
2021–2025 · 5 investments
Recent (last 2 years)Earlier
