Henning Schmidt-Petersen

Nupo - "To make life a positive experience for people while theyre on a diet"​ In 1981, the leading Danish obesity researcher Dr. Flemming Quaade developed a solution that would change the lives of his overweight and obese patients. A formula to help them lose weight while providing all the nutrition the body needs. At the time, dieting generally meant abstaining from certain foods or from eating altogether. We knew that unhealthy and unbalanced diets negatively impacted people’s health and psychology, resulting in failed weight loss attempts and fatigue. In pursuit of our ambition to set a new standard for weight loss products, we innovated the Nupo Very Low Calorie Diet (VLCD). The VLCD diet liberated dieting making it healthier for the body with products containing all the essential vitamins, minerals, proteins and fibers. Once the diet products were in place, we needed a compass to guide different lifestyles and diet preferences. The Nupo Point System was born out of this need. It removed strictness from dieting, making it flexible to the needs of every individual. Nupo Brick System liberated the mind from dieting, making it OK to eat the things that made you happy, as long as you stayed within the boundaries of your daily brick count. At the time, such adaptability was unheard of. Our goal has always been to help people maintain as normal a lifestyle as possible and still lose weight. That’s why Nupo is considered the world’s most comfortable diet.

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