Hekla Arnardóttir

Founding and Managing Partner at Crowberry Capital | Board Member

📍 Iceland, Iceland🔄 Updated September 2026💼 22 investments📅 16 years investing🗓 Last invested Jul 2024
VC🌍 Iceland20+ investments
22
Total investments
12
Early stage
6
Mid stage
0
Late stage
16y
Years active

Portfolio

19 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Jul 2024
Creating rich social multiplayer and MMO games with true cross-platform gameplay. Social connections between players and true cross-platform gameplay are cornerstones of all of our games. We want to create games with content and features that last for decades; engaging in player-driven economies and highly social experiences. Were a team of veteran game developers (and gamers) with numerous titles across multiple companies under our belts, including years of experience in the development and management of Social MMOs. Our investors at Play Ventures are leaders in early stage investment into the most promising game studios and games services startups across the globe. The founding team is made up of accomplished entrepreneurs who we are proud to work with in achieving our mission.
Board Member
Sep 2023
At Hemi, we believe in the power of technology to transform healthcare and improve the quality of life for individuals affected by headaches and migraine. We will provide migraine sufferers with accurate diagnosis, personalized treatment options, and accessible care, all while raising awareness about the true impact of this condition. We are launching in Denmark, specifically chosen due to its world-leading headache research community and knowledgeable healthcare professionals based here who are joining our team. We will build an innovative and technology-enabled care delivery model from Denmark and plan to expand geographically to the EU when the digital healthcare model has been perfected. Stay tuned as we embark on this exciting journey to tackle the headache and migraine crisis head-on, bringing hope and relief to those who need it most.
Board Member
Jul 2023
Why not use the best technology available when prescribing addictive medication to prevent risk of chronic use and addiction while at the same time saving precious time for healthcare professionals? Prescriby is the first data driven treatment management platform for addictive medication. Prescriby offers a safe corridor for health clinics managing and prescribing addictive medication such as opioids and benzodiazepines. Follow us to get the latest updates and participate in the digital transition of addictive medication treatment management!
Board Member
Sep 2022
Embla is a turnkey, digital weight care solution built for cost-conscious U.S. employers. We combine GLP-1 microdosing with expert psychology-based coaching to deliver 16.7% average weight loss in 12 months — using 55% less medication. That means better outcomes, fewer side effects, and lower costs. We handle everything end-to-end: providers, prescriptions, pharmacy, PBM, and employee onboarding. No admin burden. No health plan integration. Fully live in 7 days with simple, pay-per-active-member pricing. Founded in Denmark — the home of GLP-1 — Embla is trusted by U.S. health systems and self-funded employers. Our approach is validated by one of the largest real-world GLP-1 studies and supported by partnerships with the University of Copenhagen and biotech giant Novonesis. Affordable GLP-1 coverage starts here.
Board Observer
Jan 2022
Feats transforms your project experience into a verified track record and an active community that brings you new opportunities.
Board Member
Aug 2020
#1 for Customer Value 2024 according to LinkedIn Marketing Partner Awards. Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketers to: - Build precise audiences and activate them with direct syncs to ad platforms. - Trigger timely, targeted activity using AI-identified intent signals and notifications. - Feed reliable pipeline data back to platforms with one-click conversion syncs. - Instantly measure and analyze how your GTM efforts impact revenue. Best of all, Dreamdata is easy to implement and built to scale as your KPIs, team, and business grow - keeping your team and leadership aligned around a single clear view of what’s working.
Board Observer
Mar 2020
We are an independent, venture-backed game developer with veterans from places like CCP, Next Games, Blizzard Entertainment, Ubisoft, and Remedy. We are assembling a world-class team to build our MMO - Pax Dei: a social sandbox, accessible on any screen and offering new ways of playing with our friends. We have studios in Helsinki, Reykjavík and Paris. We support both remote and in-office work, following one simple rule: work where you are most productive! Join us now and impact the game we develop and the company we’re building.
early stageComputer Games
Board Member
Aug 2019
We are an independent, venture-backed game developer with veterans from places like CCP, Next Games, Blizzard Entertainment, Ubisoft, and Remedy. We are assembling a world-class team to build our MMO - Pax Dei: a social sandbox, accessible on any screen and offering new ways of playing with our friends. We have studios in Helsinki, Reykjavík and Paris. We support both remote and in-office work, following one simple rule: work where you are most productive! Join us now and impact the game we develop and the company we’re building.
early stageComputer Games
Board Member
Oct 2018
Elsa Science strives to contribute to a future where chronic disease is minimized. Where people who are diagnosed can reach optimal health sooner and live a new life faster, and to its full potential. Elsa Science was established in 2017 by a team of influential scientists and award winning designers who have a passion to improve the health of people living with chronic disease. Driven by science, self-reported patient data, and individualized care, and through meaningful content and design, Elsa Science aims to make science accessible and put it in the hands of the people living with a chronic disease. Providing motivation and education through two tools - the Elsa Science Self-care app and Clinical Dashboard, bring patients and families closer together with healthcare providers through seamless data sharing. Our digital solution provides a powerful communication tool for a greater good, to better manage the illness, improve healthcare, and empower the individual to proactively self-care.
Board Member
Jun 2018
1939 Games is a small game development studio based in Reykjavik, Iceland. We are working on our first game called KARDS. KARDS is an exciting multi platform collectible card game set in WWII. The company team, board and collaborators consist exclusively of game industry veterans.
Board Member
Jan 2018
Travelade is a small startup on a journey to make travel more personal. We’re a group of avid world travelers, and have come to realize that everyone’s travel style is different — and changes. Too often recommendations of what to do and see at a destination don’t take into account you and your preferences. So whether you’re a wilderness lover looking to stay clear of crowds, a backpacker on a budget, or a family seeking kid-friendly fun, we want to get you the right — and trusted — recommendations. Vacation time is too short to be wasted on disappointing experiences! Every journey has a start, and ours is in Iceland, homeland to a couple of us on the team. We’ll help you find the right path (or glacier, or museum) that suits you, and will be quickly expanding to more countries and destinations. No matter where we go, your voice is the most important. Reach out to us at info@travelade.com and/or join our newsletter to stay up-to-date on this voyage: http://www.travelade.com
Board member
Jul 2016
Enabling ambitious multi-day travel brands to achieve sustainable growth, powered by Salesforce. Increase your revenue and quote 65% faster with personalised itineraries, inventory automation, and self-service capabilities for consumers and trade partners.
Board member
Jun 2013
The company's Admittor Admissions Management System utilizes cutting-edge web technology to provide a holistic solution that saves time for applicants and admissions professionals, eliminates paperwork and helps inform admission decisions for programs and universities who are serious about maintaining the highest standards of quality and efficiency in their admissions process.
Board member
Mar 2013
Andrea Maack is an Icelandic fragrance brand uniting the world of scent and fine art. with a highly visual brand universe, Andrea Maack uses her persona and social media friendly imagery to convey a distinct message. With a unique new product category the brand’s focus is on e-commerce and multichannel distribution.
early stageRetail
Board member
Dec 2012
Fair play in music gogoyoko is a social music marketplace where music fans can buy direct from the artists. Artists: You are in control Sign up for free. Upload your songs, albums and artwork. Decide the price. Start selling and promoting your music worldwide on gogoyoko. Fans: Buy & Download Buy your music straight from the source and support your favourite artists. Play DRM-free tracks anywhere you like. Archive and access online.
mid stageMusicians
Show all 19 investments ↓
Experience · 24 entries
All (24)
Investments (22)
Board (22)
2024
Board Member
Jul 2024
Creating rich social multiplayer and MMO games with true cross-platform gameplay. Social connections between players and true cross-platform gameplay are cornerstones of all of our games. We want to create games with content and features that last for decades; engaging in player-driven economies and highly social experiences. Were a team of veteran game developers (and gamers) with numerous titles across multiple companies under our belts, including years of experience in the development and management of Social MMOs. Our investors at Play Ventures are leaders in early stage investment into the most promising game studios and games services startups across the globe. The founding team is made up of accomplished entrepreneurs who we are proud to work with in achieving our mission.
2023
Board Member
Sep 2023
At Hemi, we believe in the power of technology to transform healthcare and improve the quality of life for individuals affected by headaches and migraine. We will provide migraine sufferers with accurate diagnosis, personalized treatment options, and accessible care, all while raising awareness about the true impact of this condition. We are launching in Denmark, specifically chosen due to its world-leading headache research community and knowledgeable healthcare professionals based here who are joining our team. We will build an innovative and technology-enabled care delivery model from Denmark and plan to expand geographically to the EU when the digital healthcare model has been perfected. Stay tuned as we embark on this exciting journey to tackle the headache and migraine crisis head-on, bringing hope and relief to those who need it most.
Board Member
Jul 2023
Why not use the best technology available when prescribing addictive medication to prevent risk of chronic use and addiction while at the same time saving precious time for healthcare professionals? Prescriby is the first data driven treatment management platform for addictive medication. Prescriby offers a safe corridor for health clinics managing and prescribing addictive medication such as opioids and benzodiazepines. Follow us to get the latest updates and participate in the digital transition of addictive medication treatment management!
2022
Board Member
Sep 2022
Embla is a turnkey, digital weight care solution built for cost-conscious U.S. employers. We combine GLP-1 microdosing with expert psychology-based coaching to deliver 16.7% average weight loss in 12 months — using 55% less medication. That means better outcomes, fewer side effects, and lower costs. We handle everything end-to-end: providers, prescriptions, pharmacy, PBM, and employee onboarding. No admin burden. No health plan integration. Fully live in 7 days with simple, pay-per-active-member pricing. Founded in Denmark — the home of GLP-1 — Embla is trusted by U.S. health systems and self-funded employers. Our approach is validated by one of the largest real-world GLP-1 studies and supported by partnerships with the University of Copenhagen and biotech giant Novonesis. Affordable GLP-1 coverage starts here.
Board Observer
Jan 2022
Feats transforms your project experience into a verified track record and an active community that brings you new opportunities.
Show all 24 entries ↓
Investment activity
2010–2024 · 22 investments
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