Heather Reier

Womens Equity Lab’s (WEL) is a fun, collaborative and empowering way for women to actively engage in early-stage investing. Launched in 2017, we now make up a diverse and powerful network of 400+ women investors, with syndicates located in Victoria, Vancouver, Toronto, Manitoba, the Atlantic and Silicon Valley. Actively engaging women in the angel investment process translates into more women as advisors, board members, venture capitalists, angel investors and angel fund managers. In the WEL model, partners in the investment round meet regularly to learn how to invest in companies, discuss opportunities, vet deal flow and make investment decisions. Every participant ends up with a deeper understanding of the angel investment process, a portfolio of early-stage companies and a great network of accomplished women. Other benefits include: • Engaging with incredible entrepreneurs and investors • Building value for the community and society • Supporting companies that resonate with you and helping them grow • Participating in new fields, transforming industries and the latest innovations • Potentially making significant financial gains • Continuous learning while building value

Womens Equity Lab’s (WEL) is a fun, collaborative and empowering way for women to actively engage in early-stage investing. Launched in 2017, we now make up a diverse and powerful network of 400+ women investors, with syndicates located in Victoria, Vancouver, Toronto, Manitoba, the Atlantic and Silicon Valley. Actively engaging women in the angel investment process translates into more women as advisors, board members, venture capitalists, angel investors and angel fund managers. In the WEL model, partners in the investment round meet regularly to learn how to invest in companies, discuss opportunities, vet deal flow and make investment decisions. Every participant ends up with a deeper understanding of the angel investment process, a portfolio of early-stage companies and a great network of accomplished women. Other benefits include: • Engaging with incredible entrepreneurs and investors • Building value for the community and society • Supporting companies that resonate with you and helping them grow • Participating in new fields, transforming industries and the latest innovations • Potentially making significant financial gains • Continuous learning while building value

Village Road Advisory is built by founders, for founders. We know what it takes to turn an idea into a successful business—because we’ve lived it, from concept to exit. Our approach is highly tailored because every founder and venture is perfectly unique. We work with those who are in it for the build, bringing real experience, strategic insight and trusted networks—always with deep respect for the founder’s vision and the risks they take. Our mission is simple: to be the most aligned advisory partner for founders, harnessing the power of lived experience to create meaningful success.