Hamish Rumbold

Fresho is an AI-powered order management platform transforming how fresh food distributors operate. It brings the entire process - from order capture to fulfilment, invoicing and payments - into one system, helping teams reduce manual work, improve accuracy and run more efficiently. Built on over 20 years of industry experience, Fresho understands the real challenges of fresh food - where speed, accuracy and relationships matter most. It gives teams visibility and control across orders, pricing and margins, and reporting, helping businesses make better decisions and operate more efficiently from a single platform. Designed for the fresh food industry, Fresho helps businesses streamline operations, reduce manual effort and stay in control as they grow. Fresho can be used as a complete platform or alongside ERP systems, giving suppliers the tools to scale with confidence and deliver a better experience to their customers.

acollab is here to help and deliver. As past CTOs and hiring managers we have always been frustrated by learning on the job contractors and consultants who come with inflated fees. The acollab model connects clients with a trusted network of acollab associates in Strategy, Technology, Data, AI, Cyber, Engineering, Delivery, and Product Management. These arent just experts; theyre proven and trusted practitioners whove been there, done it ready to deliver rapid, positive impact with transparent, lower fees.

Customer, Data, Technology and AI Advisory Services

Fresho is an AI-powered order management platform transforming how fresh food distributors operate. It brings the entire process - from order capture to fulfilment, invoicing and payments - into one system, helping teams reduce manual work, improve accuracy and run more efficiently. Built on over 20 years of industry experience, Fresho understands the real challenges of fresh food - where speed, accuracy and relationships matter most. It gives teams visibility and control across orders, pricing and margins, and reporting, helping businesses make better decisions and operate more efficiently from a single platform. Designed for the fresh food industry, Fresho helps businesses streamline operations, reduce manual effort and stay in control as they grow. Fresho can be used as a complete platform or alongside ERP systems, giving suppliers the tools to scale with confidence and deliver a better experience to their customers.