Gustavo Marujo

big_bets is a fund that invests exclusively in software-intensive companies, that is, in companies built around code and data. There is a very important belief behind everything we do: we believe that the destiny of every atom is to become an electron. And precisely when an atom is turning into an electron is when the grand investment opportunities emerge. Think about it, this occurred with media (all the money that once flowed into the atoms of magazines, newspapers, radios, and TVs is now in the electrons of social networks, search engines, e-commerces, etc.), with financial products (in the past, banks had a branch on every corner, but today theres a branch in everyones pocket), with software (the older generation will recall buying software CDs at newsstands or having numerous servers within companies, today much of this is in the cloud), and with entertainment (no need to mention that books, music, and films have become apps on your phone) and so forth. Its precisely for this reason that our investment thesis is centered on identifying the largest industries currently transitioning from atoms to electrons and investing in and backing the entrepreneurs who are best equipped to accelerate this transformation. Therefore, our investments are highly agnostic, covering areas like financial services (Conta Simples, Ume, and Justos), identity (Unico), pharmaceutical industry (Menten AI and Pepper Bio), diagnostics (Huna), media (Festalab, Prota, and Newtail), primary education (Studdy), energy distribution (Lemon), devtools (Lazy AI, DataMilk, NuMind, Croct), among others.

big_bets is a fund that invests exclusively in software-intensive companies, that is, in companies built around code and data. There is a very important belief behind everything we do: we believe that the destiny of every atom is to become an electron. And precisely when an atom is turning into an electron is when the grand investment opportunities emerge. Think about it, this occurred with media (all the money that once flowed into the atoms of magazines, newspapers, radios, and TVs is now in the electrons of social networks, search engines, e-commerces, etc.), with financial products (in the past, banks had a branch on every corner, but today theres a branch in everyones pocket), with software (the older generation will recall buying software CDs at newsstands or having numerous servers within companies, today much of this is in the cloud), and with entertainment (no need to mention that books, music, and films have become apps on your phone) and so forth. Its precisely for this reason that our investment thesis is centered on identifying the largest industries currently transitioning from atoms to electrons and investing in and backing the entrepreneurs who are best equipped to accelerate this transformation. Therefore, our investments are highly agnostic, covering areas like financial services (Conta Simples, Ume, and Justos), identity (Unico), pharmaceutical industry (Menten AI and Pepper Bio), diagnostics (Huna), media (Festalab, Prota, and Newtail), primary education (Studdy), energy distribution (Lemon), devtools (Lazy AI, DataMilk, NuMind, Croct), among others.

Loft is reinventing the process of buying and selling real estate in Brazil by leveraging technology and data to transform painful and bureaucratic processes into simple and delightful experiences. At Loft, you can sell your apartment instantly for a fair price or find your next perfect home ready for move-in. We respect your time; it is your most valuable asset. We are driven by the huge challenge of disrupting one of the largest and least efficient industries, all while having fun and positively impacting our clients, stakeholders and society. If you are ambitious, skilled, creative and enjoy tackling complex problems, come join our team. Loft was founded in 2018 in São Paulo, Brazil, and is backed by leading global VC investors including Andreessen Horowitz, Thrive Capital and Monashees.

Empreender é a nossa causa. Trabalhamos para tornar o país referência mundial em empreendedorismo. Lutamos para que os empreendedores brasileiros sejam os melhores do mundo, construindo grandes empresas, criando novos mercados, gerando empregos. Acreditamos que o empreendedorismo de alto impacto é o caminho para tornar o Brasil um país com mais oportunidades e um lugar melhor para se viver.