Guntram Friede

VP Marketing @ Celonis | CMO | Board Member | Investor & Advisor

📍 Switzerland🔄 Updated September 2026💼 15 investments📅 7 years investing🗓 Last invested Oct 2025
VC🌍 SwitzerlandInvested this year
15
Total investments
6
Early stage
5
Mid stage
3
Late stage
7y
Years active

Portfolio

15 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Advisory Board Member & Investor
Oct 2025
Get Ranked is a Social and AI Search tool by Refluenced, that uses nano and micro creators to generate brand mentions that get brands discovered and cited across LLMs and social platforms.
Advisory Board Member & Investor
Sep 2025
Refluenced is an online platform that brings together micro-influencers and macro-influencers, linking them with brands and agencies to create the most impactful campaigns for your brand on social media.
Investor & Advisor
May 2024
Merlin enhances the discovery phase for B2B sales by generating rich insights about every prospect the moment a new meeting is scheduled in the calendar. How does it work? As soon as a lead books a call in your calendar, merlin automatically gathers all the most relevant, up-to-date and accurate facts about them and prepares a research brief, including a summary of the key points, ahead of your meeting. Youll never waste valuable hours on manual research, worrying about whether you missed a vital piece of information or going into a meeting blind. Merlin frees you to focus on delivering a quality meeting armed with the essential facts to win the deal. Merlin has your back! Simply connect you calendar, select your preferences and let Merlin prepare your research brief!
Angel Investor
Jun 2023
Minoa is the leading AI-powered business case platform for modern GTM Teams. We believe that the current market conditions have shaped a new normal. Organizations are not interested in integrating new vendors without understanding the impact on business outcomes and the final ROI. We help GTM teams build strong business cases in a few minutes. Schedule a demo to find out how Minoa can help you with pricing and packaging. Book here: https://www.minoa.io
Investor & Marketing Advisor
Jan 2022
SUBSCRIPTION-BASED ONLINE CLOTHING RENTAL SERVICE FOR BABIES & KIDS | If there is one thing children do its grow. And they do it fast. So fast that its hard for mother and mother earth to keep up! OiOiOi is revolutionizing the way parents manage a growing babys wardrobe by offering a convenient subscription-based clothing rental service. Founded in 2020 with the mission to make renting easier than buying, OiOiOi has just within months become a renowned address in the industry. Their solution enables parents to easily rent bundles of baby clothes from their favourite brands for a fraction of the purchase price and swap it for the next size whenever their baby has outgrown them. A customer saves on average between 70-90% of CO2, water and textile waste compared to the traditional consumption. www.oioioi.rent
Investor & Marketing Advisor
Jan 2022
Lyntics is an enterprise software company headquartered in Munich, Germany. We offer the first software solution that enables companies to democratize data literacy by making the expertise of a few specialists instantly accessible and searchable to everyone in the organization.
Investor & Marketing Advisor
Jan 2022
Meet BUNCH, the AI leadership coach on a mission to help anyone become a great leader. BUNCH enables you to overcome everyday leadership challenges with personalized 2-minute leadership tips - all in the format of a sleek, intuitive app.
Investor & Marketing Advisor
Sep 2021
With handly we support upcoming entrepreneurs to launch, manage and grow their own home service business. Our business-in-a-box AI platform decreases our customers time to market and enables them to automate daily ops, quote, schedule, invoice, get paid and grow revenue - all in one place.
Investor & Marketing Advisor
Aug 2021
CultureAI’s innovative Human Risk Management Platform empowers you to identify workforce security risks, coach employees in the moment, and automate fixes. Strengthen resilience against phishing, improve SaaS security, reduce data loss through generative AI, and more. We help security teams identify and manage their most prominent employee security risks in one comprehensive platform.
Investor & Advisor
Feb 2021
Sompani is the biggest VC Talent Community, which is exclusively available for the best startup candidates in the Ecosystem. We place top talent with the exclusive roles in the Startup and VC ecosystem. Inspired by our experience in the Berlin tech ecosystem, we founded Sompani on the belief that VC communities thrive through sharing and mutual trust. Over 100 leading VC firms support their fast-growing companies with our innovative talent solutions.
Investor
Jan 2021
Swiss Blue Salmon AG is an integrated seafood company with a focus on sustainable production of premium quality farmed salmon in the alps of Switzerland. It’s land-based farm will use innovative Recirculating Aquaculture Systems (RAS) technology that sees the fish reared in the purest Swiss alpine water free from antibiotics, pesticides, hormones and micro-plastics. The new state of the art facility will be vertically integrated from hatchery and grow-out, to processing to ensure the highest level of animal welfare, bio-security and product quality. The sustainable local production model guarantees the freshest and healthiest salmon available on the market grown close to the consumer in an environmentally friendly manner that protects the ecosystem and reduces the carbon footprint. Swiss Blue Salmon represents the socially responsible choice for consumer health, the environment and the economy.
early stageFisheries
Angel Investor
2021
WEEV is a tech-enabled platform that delivers a simplified and holistic solution to the digitization of the product creation chain.
Investor & Marketing Advisor
Apr 2020
Kenjo is workforce management software for SMEs that gives you the overview you need to easily manage your people. Handle staffing tasks faster—from scheduling and payroll prep to tracking hours. Dive into what drives your team with feedback and analytics. Plus, the mobile app keeps everyone synced, and hiring will become a breeze.
Investor
2020
quantilope’s end-to-end Consumer Intelligence Platform arms insights professionals with the most advanced research technology. Through automated tracking technology and 15 fully automated advanced research methods, quantilope empowers consumer brands to feel confident in their decision making based on real-time insights that provide clear recommendations. In 2023, quantilope was named as a top 10 most innovative supplier for insights worldwide (Greenbook GRIT Business & Innovation Report 2023) and as a fastest growing tech company for the fifth year in a row (Deloitte Tech Fast 50 Germany 2023). quantilope powers consumer insights across a broad range of solutions including strategy, innovation & renovation, marketing creatives, shopper insights, and performance monitoring for over 300 brands including Citadel, DIRECTV, Danone, Deutsche Telekom, Dyson, The Estee Lauder Companies, Flower Foods, Molson Coors, Nestle, PBS, and more.
late stageMarket Research
Angel Investor
2019
Paybook, Inc. is an innovative fintech company dedicated to building financial inclusion, increasing efficiency in traditional finance, and unlocking the power of digital technologies like cryptocurrencies. Our suite of products brings transparency and automation to all sectors of Latin America’s financial markets. We are proud to power the open finance revolution. In WWI, British soldiers carried a “pay book” to record their salary payments and as identification. Paybook channeled this concept into an innovative and patented finance management app in 2011. Since then, we’ve built many more exciting modern finance products. Syncfy, our financial API product, helps customers reduce costs and increase efficiency by giving them access to financial data like transactions and account details directly from sources like banks, credit cards, tax authorities, and digital wallets. By connecting to one API, Syncfy customers can also integrate payments and invoice stamping services, saving them the hassle of working with many different contractors and juggling multiple technical solutions. Nothing is more important to donors than understanding how nonprofits are spending their money. Glass, Paybook’s open accounting product, enables nonprofits and charities to publish their finances to the world to boost trust and transparency. Nonprofit organizations can accept donations in fiat and crypto currencies with the Glass widget. Finances, our personal finance app, allows our users to link all of their financial information in one place. By pulling together data from bank accounts, credit cards, payment apps, utilities, and digital wallets, users can get a complete picture of their financial situation, plan for savings, pay down debt, and even apply for credit. Our mission is to bring the power of open finance to underserved communities. If you want to help us build the future of finance, we can’t wait to hear from you!
Experience · 16 entries
All (16)
Investments (15)
2025
Advisory Board Member & Investor
Oct 2025
Get Ranked is a Social and AI Search tool by Refluenced, that uses nano and micro creators to generate brand mentions that get brands discovered and cited across LLMs and social platforms.
Advisory Board Member & Investor
Sep 2025
Refluenced is an online platform that brings together micro-influencers and macro-influencers, linking them with brands and agencies to create the most impactful campaigns for your brand on social media.
2024
Investor & Advisor
May 2024
Merlin enhances the discovery phase for B2B sales by generating rich insights about every prospect the moment a new meeting is scheduled in the calendar. How does it work? As soon as a lead books a call in your calendar, merlin automatically gathers all the most relevant, up-to-date and accurate facts about them and prepares a research brief, including a summary of the key points, ahead of your meeting. Youll never waste valuable hours on manual research, worrying about whether you missed a vital piece of information or going into a meeting blind. Merlin frees you to focus on delivering a quality meeting armed with the essential facts to win the deal. Merlin has your back! Simply connect you calendar, select your preferences and let Merlin prepare your research brief!
2023
Angel Investor
Jun 2023
Minoa is the leading AI-powered business case platform for modern GTM Teams. We believe that the current market conditions have shaped a new normal. Organizations are not interested in integrating new vendors without understanding the impact on business outcomes and the final ROI. We help GTM teams build strong business cases in a few minutes. Schedule a demo to find out how Minoa can help you with pricing and packaging. Book here: https://www.minoa.io
2022
Investor & Marketing Advisor
Jan 2022
SUBSCRIPTION-BASED ONLINE CLOTHING RENTAL SERVICE FOR BABIES & KIDS | If there is one thing children do its grow. And they do it fast. So fast that its hard for mother and mother earth to keep up! OiOiOi is revolutionizing the way parents manage a growing babys wardrobe by offering a convenient subscription-based clothing rental service. Founded in 2020 with the mission to make renting easier than buying, OiOiOi has just within months become a renowned address in the industry. Their solution enables parents to easily rent bundles of baby clothes from their favourite brands for a fraction of the purchase price and swap it for the next size whenever their baby has outgrown them. A customer saves on average between 70-90% of CO2, water and textile waste compared to the traditional consumption. www.oioioi.rent
Show all 16 entries ↓
Investment activity
2019–2025 · 15 investments
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