Matt Groetelaars

Being a human. Here to help. | GTM @ Hightouch

📍 United States🔄 Updated September 2026💼 6 investments📅 4 years investing🗓 Last invested Oct 2023
VC🌍 United States
6
Total investments
4
Early stage
2
Mid stage
0
Late stage
4y
Years active

Portfolio

6 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Oct 2023
Metronome is the usage-based billing platform that helps companies launch products faster. Easily model your pricing today, iterate confidently tomorrow.
Investor
Jun 2022
At Adept, we are building a future where AI helps every employee focus on meaningful work. We envision a workplace where our time is mainly spent on collaboration, creativity, and strategic decision-making. In todays digital landscape, Adept seamlessly integrates into existing workflows and business processes, executing tasks across the software tools and systems employees use every day. Powered by our best-in-class proprietary model, our tool navigates systems to extract, transform, and populate information into forms, websites, and SaaS applications reliably at scale, all while adhering to a company’s business rules and processes. With Adept completing these manual, repetitive workflows, employees can use the gift of time to focus on more strategic work. Companies can rest easy knowing that processes are being executed exactly the way they want, every time. Adept is the enterprise AI tool that powers your workforce.
Investor
Jun 2022
pclub.io is the #1 sales learning platform and online course library for salespeople in the world. We work with the top 0.01% of sales earners, practitioners, and leaders to create top-rated online courses that help you grow your sales skills to life-altering levels. Instead of spending years mastering sales through trial and error or going through stodgy ‘one size fits all’ sales training, you’ll get to the steal the playbooks, frameworks, and skills of the top 0.01% sales earners on the planet, accelerating your mastery curve, income, and revenue to unrecognizable levels.
Investor
Apr 2022
Built by a data team for data teams, Atlan is the active metadata platform for the modern data stack. It stitches together metadata from various sources (Snowflake, dbt, Databricks, Looker, Tableau, Postgres, etc.) to create a unified data discovery, cataloging, lineage, and governance experience across all your data assets, from columns and queries to metrics and dashboards. Atlan facilitates a two-way movement of metadata, bringing context back into the tools and workflows that your data team uses every day — for example, in your BI tool when you wonder what a metric on the dashboard means. A pioneer in the space, Atlan has been named a Visionary in the 2025 Gartner® Magic Quadrant™ for Data and Analytics Governance Platforms and a Leader in Forrester Wave™️: Enterprise Data Catalogs in 2024. Atlan was also recognized by Gartner seven times in 2021, including as a Cool Vendor in DataOps and in the inaugural Market Guide for Active Metadata Management. Today, we power data democratization and AI-readiness at companies like General Motors, Cisco, Autodesk, Unilever, Ralph Lauren, FOX, News Corp, Nasdaq, NextGen, Plaid, and HubSpot. We recently raised a $105M Series C, backed by top investors including GIC, Insight Partners, Sequoia Capital India, and Salesforce Ventures. For more information, visit http://www.atlan.com/ or follow us on Twitter at AtlanHQ.
Investor
Mar 2022
Scratchpad makes pipeline management, deal inspection and sales forecasting simple. Loved by RevOps, Sales Leaders, and Salespeople (1,300+ reviews, 4.8 stars on G2). Get started free in under 1 minute.
Investor
Feb 2022
Give reps a single-pane-of-glass for account prioritization, deep research, and identifying buying committees.
Experience · 8 entries
All (8)
Investments (6)
Founder (2)
2023
Investor
Oct 2023
Metronome is the usage-based billing platform that helps companies launch products faster. Easily model your pricing today, iterate confidently tomorrow.
2022
Co-Founder
Aug 2022
90% of startups fail – even those with excellent products. They fail because they never cross the chasm to driving repeatable and consistent GTM. At Revenue Growth Partners, we help you simplify the complexities of your business in order to build your repeatable GTM formula. Think of it as translating a set of inputs (calls, first meetings, account lists) into outputs (new logos + revenue growth). Were not about shortcuts; were about working with you to construct a robust GTM operating system. What do we do? - Help companies define their ICP (Ideal Customer Profile) - Orient their sales conversations around customer value - Drive repeatable sales execution with a clear Sales Process How do we do it? - Bring your leadership team together - Apply proven frameworks like MEDDPICC to create playbooks tailored to your business - Help you roll out your [updated] GTM operating system Why does it matter? - Without defining your GTM formula and its component parts, youre building on a shaky foundation. The strategies well implement have contributed to the combined market value of $100s of billions in B2B SaaS companies. Lets build your success story.
Investor
Jun 2022
At Adept, we are building a future where AI helps every employee focus on meaningful work. We envision a workplace where our time is mainly spent on collaboration, creativity, and strategic decision-making. In todays digital landscape, Adept seamlessly integrates into existing workflows and business processes, executing tasks across the software tools and systems employees use every day. Powered by our best-in-class proprietary model, our tool navigates systems to extract, transform, and populate information into forms, websites, and SaaS applications reliably at scale, all while adhering to a company’s business rules and processes. With Adept completing these manual, repetitive workflows, employees can use the gift of time to focus on more strategic work. Companies can rest easy knowing that processes are being executed exactly the way they want, every time. Adept is the enterprise AI tool that powers your workforce.
Investor
Jun 2022
pclub.io is the #1 sales learning platform and online course library for salespeople in the world. We work with the top 0.01% of sales earners, practitioners, and leaders to create top-rated online courses that help you grow your sales skills to life-altering levels. Instead of spending years mastering sales through trial and error or going through stodgy ‘one size fits all’ sales training, you’ll get to the steal the playbooks, frameworks, and skills of the top 0.01% sales earners on the planet, accelerating your mastery curve, income, and revenue to unrecognizable levels.
Investor
Apr 2022
Built by a data team for data teams, Atlan is the active metadata platform for the modern data stack. It stitches together metadata from various sources (Snowflake, dbt, Databricks, Looker, Tableau, Postgres, etc.) to create a unified data discovery, cataloging, lineage, and governance experience across all your data assets, from columns and queries to metrics and dashboards. Atlan facilitates a two-way movement of metadata, bringing context back into the tools and workflows that your data team uses every day — for example, in your BI tool when you wonder what a metric on the dashboard means. A pioneer in the space, Atlan has been named a Visionary in the 2025 Gartner® Magic Quadrant™ for Data and Analytics Governance Platforms and a Leader in Forrester Wave™️: Enterprise Data Catalogs in 2024. Atlan was also recognized by Gartner seven times in 2021, including as a Cool Vendor in DataOps and in the inaugural Market Guide for Active Metadata Management. Today, we power data democratization and AI-readiness at companies like General Motors, Cisco, Autodesk, Unilever, Ralph Lauren, FOX, News Corp, Nasdaq, NextGen, Plaid, and HubSpot. We recently raised a $105M Series C, backed by top investors including GIC, Insight Partners, Sequoia Capital India, and Salesforce Ventures. For more information, visit http://www.atlan.com/ or follow us on Twitter at AtlanHQ.
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Investment activity
2022–2023 · 6 investments
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