Greg Willsey

Entrepreneur, investor and operator

📍 Santa Monica, California, United States🔄 Updated September 2026💼 6 investments📅 10 years investing🗓 Last invested May 2018
Operator-angel🌍 United States
6
Total investments
3
Early stage
0
Mid stage
1
Late stage
10y
Years active

Portfolio

5 investments · sorted by recency
All investments
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Mid stage
Late stage
Board Member
2018
Mayweather Boxing + Fitness franchises offer a best-in-class group fitness experience, developed throughout two decades of Floyd’s career. Our franchisees are supported by an industry-leading team with deep expertise in developing multiple global fitness franchise brands. An Inner Champion lives inside us all, waiting to be released. Mayweather Boxing + Fitness offers an authentic experience for those who want to learn from Floyd’s techniques and training regimens, while getting in the best shape of their lives in a high-intensity group fitness setting. Become part of our tight-knit community, and build the strength, confidence and passion needed to triumph in any fight that life presents.
Board Member
2018
A curated farm-to-bottle experience, our organic cold brew wellness teas were masterfully crafted by a caring community of James Beard chefs. Enroot founders Brad Pitt, Cristina Patwa, and John Fogelman set out on a mission to create a nourishing non-alcoholic beverage that can be enjoyed alone, or paired with the greatest gastronomies of the world. Enroot was born through a 20 hour cold brew and three day ritual that reveals five bright and delicious sparkling teas made from high quality tea varietals and natural fruit and botanicals. Dedicated to the chefs, farmers, advocates, and wellness lovers who practice mindful nutrition, sustainability, and equity in our food systems.
Board Member
2018
Based in the Bay Area, The Living Apothecary produces a line of innovative, delicious organic probiotic teas. The Company was founded in 2012 by Shari Stein Curry and Traci Hunt whose mission was to make superior, sustainable and compassionate products that properly feed the body and soul. They use only the highest quality, painstakingly sourced ingredients as they believe a beverage needs true legs to stand on. The Living Apothecary currently offers eight delicious flavors of probiotic teas. They are distributed at select Whole Foods, Trader Joe’s, Bristol Farms, Mother’s Markets, Lazy Acres, and other top retailers.
Board Member
2017
The Osso Good Co. makes ridiculously good superfoods. Slowly simmered for 12-24 hours in our own kitchen. Sippable bone broths and paleo soups to melt the years from your age. Loaded with collagen, gelatin, protein, amino acids, and minerals. You can sip straight from a mug or add to any recipe for an extra POP of flavor and nutrition. The best bone broth comes from the best ingredients... Beef that is not only pasture-raised, but AGA Certified grass fed and finished with raising practices that go beyond organic. Pasture-raised chickens that forage for their food under the Marin County sun. 100% organic veggies and herbs! All that and our broths are also gluten free, antibiotic free, hormone free, and as always, free of mysterious “natural flavors”.
Experience · 22 entries
All (22)
Investments (6)
Founder (10)
Board (6)
2023
Founder & CEO
Jan 2023
Willsey & Company is a privately held company that owns both majority and minority equity positions in numerous businesses in the food, beverage, fitness, pet, agricultural and personal care industries. Our portfolio includes Joolies, Desert Valley Date, Kinderfarms, Country Archer, Mayweather Boxing + Fitness, MBF America, Enroot, Yellowbird, Ellenos, Only Skin and Bread Head, among others. We provide initial capital for new Venice Brands portfolio companies, receiving a sizable or 100% share of the founder equity. We also make very select growth capital investments as well as majority acquisitions of cash flow positive businesses. Our goal is to build our portfolio companies into sizable, cash-flow generating businesses with strong customer loyalty and then have the option to strategically exit or to hold them forever.
2022
Co-Founder & CEO
Apr 2022
Longtime friends chefs Alex Williams and Jordan Snyder first met while running one of LA’s finest kitchens, Michelin star-rated Trois Mec. Among many things, they shared an appreciation for the art of the sandwich and set out to build one that was simple yet refined. They started by crafting their own homemade bread. Next they sourced the best products from around the world while adding purposeful ingredients that work together in concert, taking into account not only flavor but also texture and aroma. Sandwiches lovingly composed but satisfyingly simple. Throughout 2021, they perfected their menu through several pop ups. In the summer of 2022, Alex and Jordan partnered with Venice Brands (founder of Joolies, Kinderfarms, among several other companies) and Michael Pasternak (former COO of the Night + Market restaurant group). Together, they formed Bread Head Restaurant Group. We are currently popping up at June Shine at their Santa Monica location if you want to come by. We plan to open our first permanent Bread Head location in Q1 2023, with many more locations planned over time.
early stageRestaurants
2020
Founder & CEO
Jul 2020
Premium Clean Skincare for Men. Your Future Self Will Thank You
Desert Valley Date
Owner
2020
Arrive Market
Founder & Owner
2020
Show all 22 entries ↓
Investment activity
2016–2018 · 6 investments
201612017120184
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