Greg Nieuwenhuys

The Outdoor Industries Association (OIA) CIC is a non-profit membership organisation that provides advocacy, representation, promotion, leadership and the opportunity for the outdoor recreational industries, to unite with a single common voice. It represents companies that provide products and services for the Outdoor Recreation industry, retailers that sell those products and services, NGO’s, NGBs and any other organisation that works in the Outdoor Recreation sector in the UK. Its mission is to ‘Engage, Represent and Promote the Outdoor Recreation Industries’ with a long term vision to ‘Get More People Active Outdoors’.

Do you need to upskill your team on the opportunities of Generative AI? Have you defined your Generative AI strategy? Are you already busy implementing? We know what it takes. We bring strategic, technical, and entrepreneurial experience. We have upskilled 1500+ people from 150+ organizations through our practical Generative AI Masterclass. In addition, we are currently supporting several large enterprises with their Generative AI strategy and implementation.

At J-Curve we are your partners and operate as an extension of your team. Our Partners have founded, led, scaled and exited significant businesses, and our team are hand picked experts who have worked to deliver high-impact solutions all over the world. We have also advised CEO’s and leadership teams in companies of all sizes from scale-up to global enterprise in novel strategic approaches, with outstanding results.

The Outdoor Industries Association (OIA) CIC is a non-profit membership organisation that provides advocacy, representation, promotion, leadership and the opportunity for the outdoor recreational industries, to unite with a single common voice. It represents companies that provide products and services for the Outdoor Recreation industry, retailers that sell those products and services, NGO’s, NGBs and any other organisation that works in the Outdoor Recreation sector in the UK. Its mission is to ‘Engage, Represent and Promote the Outdoor Recreation Industries’ with a long term vision to ‘Get More People Active Outdoors’.

Since 1995, we've been making sure that you don't just stick to dreaming about adventures. We help you seize your dreams and realise them in so many different ways. From outdoors, winter sports, running and cycling to activewear, beach and fashion. We like to help you embrace new and amazing outdoor experiences. Both close to home and far away, on the smallest and greatest of occasions. Adventure is everywhere.