Greg Martin

Founder - Archer Capital Group Founding Partner - Liquid Capital Management

📍 Los Angeles, California, United States🔄 Updated September 2026💼 21 investments📅 23 years investing🗓 Last invested Aug 2023𝕏 @upgrade_to_unlock
VC🌍 United States20+ investments
21
Total investments
4
Early stage
3
Mid stage
2
Late stage
23y
Years active

Portfolio

12 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Observer - Investor
Aug 2023
Babies, kids, adults… everyone feels better after a good night of sleep. And at Hatch, we know sleep — we’ve helped over half a million families sleep better, and we’re just getting started. Originally inspired by new parents and their babies, Hatch has evolved our suite of smart sleep products to help humans of all ages and stages develop — and maintain — natural, healthy sleep habits. Designed by experts and loved by parents, our original Rest Family includes Rest and Rest+, all-in-one sleep products designed for babies and kids that can be controlled remotely. Joining this beloved product suite is Hatch Restore, a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep solution, Restore helps people personalize their perfect night of sleep. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, Hatch is headquartered in Menlo Park. For more information, visit Hatch.co.
Board Member, Investor
Jul 2018
ZypTV is the programmatic platform for media buyers connecting streaming TV advertisers with their local audiences across all screens. Its platform is leveraged by local media companies, media buying agencies, and brands that want to target local audiences at scale.
Board Member, Investor
Dec 2015
Raiven is the leading digital supply chain network dedicated to transforming the building trades. Our mission is to empower electricians, plumbers and HVAC contractors to optimize their supply chains, lowering their costs while unlocking new revenue streams and enhancing profitability. We connect contractors, suppliers, vendors and manufacturers via a single AI-enabled platform that streamlines buying processes and improves operational efficiency. To learn more about Raiven, visit www.Raiven.com and to join our team, visit www.Raiven.com/careers
Board Member, Investor
Dec 2015
Qmerit simplifies the adoption of electrification products for residential and light commercial markets. A leader in green energy transformation, the company provides value-driven services throughout the renewable energy equipment implementation lifecycle, from system planning, contractor selection, installation oversight and ongoing maintenance. Combining the company's digital managed services platform, nationwide network of certified electrical contractors and white-glove concierge services, Qmerit delivers customers an unmatched quality experience when installing electric vehicle charging stations, battery walls and microgrid solutions.
Investor
Apr 2014
At Shopkick, we envision a world where people truly enjoy their shopping experience and earn rewards along the way. We bring surprise and enjoyment to every stage of the shopping experience - online and in-store. Our mission is to bring easy rewards to millions of shopkickers as they shop, dine, visit amusement parks, hit the gym, and beyond. Immediate Impact Help to redefine the shopping rewards experience for millions of people, with opportunities to innovate starting your first day. Top Talent Join smart and enthusiastic coworkers focused on making an impact provide mentorship and learning opportunities. Technology Work on innovations in Augmented Reality, Geo-location, Personalization, Machine Learning, and Artificial Intelligence. Fun Environment Celebrate with birthday parties, off-sites, baseball games, happy hours, and much, much more.
Investor
Apr 2014
At Shopkick, we envision a world where people truly enjoy their shopping experience and earn rewards along the way. We bring surprise and enjoyment to every stage of the shopping experience - online and in-store. Our mission is to bring easy rewards to millions of shopkickers as they shop, dine, visit amusement parks, hit the gym, and beyond. Immediate Impact Help to redefine the shopping rewards experience for millions of people, with opportunities to innovate starting your first day. Top Talent Join smart and enthusiastic coworkers focused on making an impact provide mentorship and learning opportunities. Technology Work on innovations in Augmented Reality, Geo-location, Personalization, Machine Learning, and Artificial Intelligence. Fun Environment Celebrate with birthday parties, off-sites, baseball games, happy hours, and much, much more.
Investor
Feb 2014
Founded in 2005, TrueCar has built a trusted brand and a strong reputation for providing consumers with useful tools, research, market context, and pricing transparency as they embark on their car-buying journey. The Company is bringing more of the purchasing process online by enabling consumers to find a new or used vehicle that is right for them, apply for financing, and sell or trade in their current vehicle. We partner with our Certified Dealers to help millions of consumers find the right new or used vehicle that meets their needs, delivering a great consumer experience that is personalized and efficient. Our people are our strength. We care deeply about our culture and creating an inclusive, casual, and fun workplace that is completely remote. We work collaboratively, across departments, fostering an environment where there’s open communication and recognition of hard work. TrueCar isn’t simply a place to have a job. It’s a company where you can grow your career and have a fulfilling, flexible role. We value the entrepreneurial spirit and encourage the TrueCar Crew to take ownership of both their projects and their careers. We’ve created a comprehensive benefits package that recognizes and rewards our TrueCar Crews passion and effort. In addition to competitive compensation and 401(k) matching, we also offer personalized benefits including home office connectivity allowances, community impact days and matching donation program, a generous equity package for eligible positions, wellness reimbursements, and, because everyone needs an occasional recharge, an excellent PTO policy and 14 paid holidays.
Board Member, Investor
Nov 2013
Sovrn is a software and data company built for the people who power the open internet. We sit at the intersection of consumer behavior, advertising, and commerce, aligning supply and demand using real commerce and media signals. Publishers and creators maximize revenue without losing focus on their core work. Advertisers get performance they can trust, backed by data from real consumer activity. Across 80,000+ websites, apps, social channels, and CTV, Sovrn reaches more than 500 million active consumers every day. Our products span advertising, commerce, and data, connecting the ecosystem so both sides win. Sovrn is headquartered in Boulder, Colorado, with offices in New York and London.
Board Member, investor
Jun 2009
The company behind edX. We connect +81M learners to world-class, free-to-degree online education in partnership with top universities and industry experts.
Board Member, Investor
2008
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.
Board Member, Investor
Sep 2004
History: Networks in Motion, Inc., is a wholly owned subsidiary of TeleCommunication Systems, Inc., headquartered at 275 West Street, Annapolis, MD 21401. NIM is focused on developing the most complete and advanced technology for mobile location-based services. The Gokivo App provides all the advanced features of navigation right on your smartphone. Get spoken turn-by-turn directions, search from over 15 million POI’s, and get integrated real-time traffic alerts and gas prices all in the palm of your hand. We have completely rethought the entire navigation experience to focus on simplicity, accuracy and efficiency to help wireless users make smarter, faster real-time decisions about where they are and where they want to go. TeleCommunication Systems, inc. (NASDAQ: TSYS), (TCS) is a global leader in wireless LBS technology. TCS developed one of the world's first precise wireless location platforms and is the industry's global leader of precise LBS infrastructure. The company's end-to-end wireless LBS solutions include infrastructure, mapping, content, and branded and private-label applications. Using innovative mobile cloud computing services, TCS delivers top revenue-producing applications for navigation, hyper-local search, workforce tracking and family locators. Customers comprise more than 70 leading consumer brands, content providers, voice service providers, mobile network operators and OEMs.
mid stageWireless
Board Member, Investor
Jan 2003
Experience · 31 entries
All (31)
Investments (21)
Founder (7)
Board (15)
2023
Board Observer - Investor
Aug 2023
Babies, kids, adults… everyone feels better after a good night of sleep. And at Hatch, we know sleep — we’ve helped over half a million families sleep better, and we’re just getting started. Originally inspired by new parents and their babies, Hatch has evolved our suite of smart sleep products to help humans of all ages and stages develop — and maintain — natural, healthy sleep habits. Designed by experts and loved by parents, our original Rest Family includes Rest and Rest+, all-in-one sleep products designed for babies and kids that can be controlled remotely. Joining this beloved product suite is Hatch Restore, a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep solution, Restore helps people personalize their perfect night of sleep. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, Hatch is headquartered in Menlo Park. For more information, visit Hatch.co.
2018
Board Member, Investor
Jul 2018
ZypTV is the programmatic platform for media buyers connecting streaming TV advertisers with their local audiences across all screens. Its platform is leveraged by local media companies, media buying agencies, and brands that want to target local audiences at scale.
2017
Founder, Vice Chairman
May 2017
Executives responsible for Clinical Operations are faced with ever increasing pressures to reduce costs and achieve quality by design, while meeting timelines and increasing productivity of Trial Execution Teams. Nurocor has developed an automation solution that saves $8,000,000 and 8 months for each Phase 3 trial. The Nurocor solution maximizes the value of existing system through built in connectivity enabling high value staff to focus on critical tasks not the mundane. Let Nurocor show you how; it takes only 15 minutes.
Founder and Managing Director
Jan 2017
Liquid Stock, a pioneer in private company liquidity solutions headquartered in San Francisco and Los Angeles, is a fully independent, institutionally backed investment firm that provides liquidity to employees and shareholders of privately held pre-IPO companies. Liquid Stock is a trusted partner for startup founders, employees and investors, as well as companies looking for innovative solutions to maximize their employees’ equity benefits.
Founder & Managing Director
Jan 2017
Liquid Stock, a pioneer in private company liquidity solutions headquartered in San Francisco and Los Angeles, is a fully independent, institutionally backed investment firm that provides liquidity to employees and shareholders of privately held pre-IPO companies. Liquid Stock is a trusted partner for startup founders, employees and investors, as well as companies looking for innovative solutions to maximize their employees’ equity benefits.
Show all 31 entries ↓
Investment activity
2003–2023 · 21 investments
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