Giora Friede

Co-Founder & Co-CEO, Capital Strategy Lead, Polyworld | Building systems that expand trust, agency and human potential

📍 Greater Sydney Area, Australia🔄 Updated October 2026💼 12 investments📅 16 years investing🗓 Last invested May 2023
VC🌍 Australia
12
Total investments
6
Early stage
3
Mid stage
2
Late stage
16y
Years active

Portfolio

12 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
May 2023
Dedicated to empowering creators to connect, engage and inspire through personalised storefronts. Our creator commerce platform allows creators to curate and share their favourite brands, products and unique styles with the world, bringing discovery closer to the point of purchase. People trust people and the future of shopping is driven by creators.
Investor
Mar 2023
Active personalisation is the new active investing. Briefcase allows you to design portfolios with client, advisor & market inputs in minutes so your clients get exactly what they want.
Board Member
Sep 2022
Bought a property? Now own it. Find and manage a tenant, 100% online – with RentBetter. So, how does it work? Forget relying on an agent. Through RentBetter, you can MATCH with a quality tenant, MANAGE and MAINTAIN your property, lease and tenant relationship – all in one place, online. It’s automated. It’s easy. Its your property but… better. Head to rentbetter.com.au to get started today.
Investor
Jan 2020
Upstreet helps companies reward employees and/or customers with shares. Share ownership results in more engaged employees and more loyal customers. Whether the individual received their shares from their employer or as a reward from the company the purchased from, the individual can view all their shares from the easy to use Upstreet app or webapp. Here is an overview of all the Upstreet products and how they are unique: 1) Employee share rewards: Reward employees with shares for a job well done or a personal milestone. +Different from traditional Employee Share Schemes, Upstreets Employee Share Rewards is easy to use for both the company and the employee, and more economical. 2) Shopping rewards: Reward shoppers with shares when they make a purchase with your company. For example, when a customer makes a purchase of $100, you can reward them with $3 in fractional shares. We have over 500 Australian and international brands for customers to shop with. +Different from points or cashback, rewarding customers with shares makes them actual owners of a company. Research shows that customers who are owners of the companies they shop with, purchase over 30% more and more frequently from that company. 3) The Share gift card: Gift shares to a loved one, an employee, a supplier... anyone really. All it takes is one minute and a credit card. + Different from traditional gift cards, a share gift card maintains the receivers loyalty with your company. As an added benefit, the person sees their shares in their app, and are therefore reminded of your gift! 4) Invest: Buy/sell shares for a nominal fee. Watch this space as we launch this product soon. Download the Upstreet App: https://upstreet.page.link/linkedin Download the Upstreet Chrome Extension: https://upstreet.page.link/Chrome Email us at: support@upstreet.co
Investor and Advisory Board member
Jun 2019
Wholesome Child was established in Sydney in 2011 by leading Paediatric Nutritionist and SOS Feeding Consultant Mandy Sacher, author of "Wholesome Child: A Complete Nutrition Guide and Cookbook"​ and mother of two. The company is dedicated to the improvement of overall family health and nutrition and assists families, community centres, daycares and workplaces to make healthier food choices for our kids by providing educational services, products and resources. Wholesome Child's mission is to provide informative and creative advice, support and inspiration to empower families to make practical healthier food choices simply, achievably and affordably. The new Wholesome Child+ wholefood booster range introduces a groundbreakingly simple solution for parents to supercharge the nutritional value of foods their children are happy to eat. The regular Wholesome Child workshops focus on prenatal and childhood nutrition, helping mums-to-be and parents feed their children healthy, nourishing foods right from the start, to ensure optimal development and establishment of lifelong healthy eating behaviours. Mandy's book "Wholesome Child: A Complete Nutrition Guide and Cookbook"​ is an Australian bestseller and is now available in the United States. Both editions are available for purchase online and through iTunes. More at www.wholesomechild.com
Investor and Board Advisor
Apr 2019
Positive daily habits start here, at ELLADEX. We are your learning, networking and mentoring platform. Elevating you to personal, professional and financial success. With the Elladex app on your side, every day is another chance to push your potential further. Whether it’s the inspiration you need, a mentor you deserve, or an exclusive invite to an event that takes your networking to new heights. We've got you covered. The question is, are you ready to ELEVATE with us? Find out more on our website or download the app to get started! We're still remarkable. So are you. Elladex, formerly The Remarkable Women
Investor
Jan 2018
At AmazingCo, we’re obsessed with creating unique and super-fun experiences that bring people closer together. Our mission is to give everyone the opportunity to discover the world around them in interesting and unexpected ways, while building genuine connections that enrich their lives. In a time when digital addiction is leading to a lack of human connection, we embrace the best of technology to make your real-world experiences even better. We’ve made it easy to discover something new about a place you love. Learn something new about an old friend. Or explore a new destination entirely. AmazingCo as a business is a vibrant & high growth, VC backed start-up operating across the USA, Canada, the United Kingdom, Australia and New Zealand. A purpose and values driven business with a proudly diverse and distributed team of over 100 people in every corner of the world, with a home base and headquarters in Melbourne, Australia. We’re completely reinventing the way experiences are designed and delivered globally. It’s been an incredible journey that has seen us grow rapidly. And all this growth is creating tremendous opportunities for our people. Think this sounds like you? Then we’d love to connect.
early stageEvents Services
Investor
Jan 2017
FoodByUs for wholesale is Australias #1 wholesale food market place, saving food service venues 15% on their food costs and were 100% free to use. Were a one-stop-shop for restaurants, cafes, hotels, bars, pubs & clubs to source all their wholesale food supplies. We offer a range of categories, from fruit and veg, to meat and poultry, to alcohol, packaging and much more! Working with the very best local Aussie food suppliers, we negotiate market leading pricing that we pass back on to our customers. We help foodservice venues to save time and money with our ordering solution. With FoodByUs, you also get a dedicated account manager. So whether you need help sourcing a product, getting better pricing, or require an even more customised ordering experience, were there to help you along the way. For Suppliers, were a fantastic channel to market via an innovative online marketplace, backed up by a dedicated sales and support team. Enjoy receiving orders from our growing number of venues direct into your mailbox or order management software. We offer: flexible payment options for Buyers and can collect money prior to fulfilment, transparent and powerful reporting tools, a network of speedy drivers with sophisticated tools for route optimisation and direct-to-customer marketing opportunities.
Board Member and Investor
Feb 2014
Zeetings is the cloud-based presentation platform that transforms your audience from passive viewers into active participants. Unlike existing presentation software, Zeetings is not about producing slides but rather about creating a genuine connection between you and your audience. With Zeetings, your presentations become social, interactive and accessible to audience members via any connected device and data-driven analytics help you understand what your audience is thinking. GET STARTED AT WWW.ZEETINGS.COM Thought leaders at leading organisations such as EY, HP and eBay are embracing Zeetings to boost audience engagement, understand their audiences and ensure the impact of their presentations outlives the length of it's delivery. Zeetings is extremely simple to use. To get started, simply upload a Powerpoint or PDF presentation and start broadcasting in real time to your audience. Whether you're presenting to three people or three hundred, presenting at a team meeting or delivering a conference keynote, Zeetings is designed to help you be remarkable.
Board Member and Investor
Jan 2014
ScribblePost is the world’s first Productivity Network. There are lots of productivity tools available today, but people are still forced to rely on email to work with others. That’s because the network of people you really work with goes well beyond your immediate team - it includes customers, suppliers, contractors, even family and friends. Those people aren’t using the same tools you are, so there is no choice but to keep sending important tasks, notes and questions via email where it is extremely hard to manage these things properly. Email is a terrible tool for getting things done...there has to be a better way to work! That’s why we built ScribblePost. Use ScribblePost to capture and manage your notes, tasks, projects and emails - all in one place. ScribblePost is modeled on the way people naturally scribble notes on paper, so it's extremely fast, flexible and easy to use. Once you're in, you can use it to work productively on your own, and with anyone else - even people who don't use ScribblePost. That’s why it’s called a Productivity Network. Join us at scribblepost.com!
Advisory Board Member and Investor
2014
Our mission is simple: to improve education. We're an Australian, venture-backed edtech startup with global ambitions. We currently have a team of almost 200 Edrollers, and we are growing fast. Our team are based across Australia, with offices in Melbourne and Sydney. We are all passionate about our mission and building a culture where we can all do the best work of our lives. Our belief is that all students should have access to the greatest teachers, people who bring subjects to life and inspire learning and passion. We believe students should have access to this regardless of where they live or what school they attend. Additionally, all schools should have access to powerful data to drive school improvement, which is accessible via our platform. Do you want to be part of a company with a big mission that really matters? Are you looking to take on a vital role in a growing team? Do you want to have a big impact at a fast-growing, Australian, venture-backed startup? If so, this might be the one. We're a young company, with runs on the board, and a vision you can buy into long term.
mid stageEducation
Board Member and Investor
Aug 2010
RAMP is an Australian owned and operated company that specialises in providing RFID solutions for real time tracking, locating and management of inventory and assets in order to help businesses streamline their processes, reduce expenses, increase revenue and drive competitive advantage. RAMP handles all our clients’ system needs - from early concept development to full-scale system implementation and deployment. Our methodology is to work closely with our clients to understand their needs and challenges, and where a compelling Return on Investment (ROI) exists, implement a customised RFID solution to automate business processes and increase efficiency. Our solutions are exceptionally robust and powerful, with unmatched reliability which is achieved by leveraging global partnerships and applying best practices as trusted, professional, innovative thought leaders. We have delivered unprecedented performance and cost effectiveness across numerous vertical markets, including ports, mining and aviation for major Australian and international companies including Rio Tinto Iron Ore, Patrick, QUBE, BHP Iron Ore, Qantas, Woodside, Sydney University, SPC and DP World. RAMP’s team of professionals is comprised of highly qualified, energetic and innovative senior project managers and highly trained engineers fully with over 20 years of experience within the RFID field, who are committed to providing our customers with outstanding service and support. Continued customer satisfaction is RAMP’s ultimate goal, so we are proud of achieving the ISO 9001:2008 certification and becoming a Microsoft Silver Partner, enabling us to support our clients with mature solutions.
Experience · 16 entries
All (16)
Investments (12)
Founder (1)
Board (4)
2025
Founder & Capital Formation Lead
Jun 2025
Polyworld is an Intelligence Platform where people and organizations can create, own, and interact with intelligent entities—from personal companions to enterprise agents. It is Web3-native marketplace, an emergence space, built on a blockchain-driven processing engine
2023
Investor
May 2023
Dedicated to empowering creators to connect, engage and inspire through personalised storefronts. Our creator commerce platform allows creators to curate and share their favourite brands, products and unique styles with the world, bringing discovery closer to the point of purchase. People trust people and the future of shopping is driven by creators.
Investor
Mar 2023
Active personalisation is the new active investing. Briefcase allows you to design portfolios with client, advisor & market inputs in minutes so your clients get exactly what they want.
2022
Board Member
Sep 2022
Bought a property? Now own it. Find and manage a tenant, 100% online – with RentBetter. So, how does it work? Forget relying on an agent. Through RentBetter, you can MATCH with a quality tenant, MANAGE and MAINTAIN your property, lease and tenant relationship – all in one place, online. It’s automated. It’s easy. Its your property but… better. Head to rentbetter.com.au to get started today.
2021
Antler Advisor
Jun 2021
Antler is one of the most active early-stage investors globally. The firm leads in ‘Day Zero’ investing, an approach to venture capital focused on partnering with founders pre-launch. Antler systematically removes capital and network constraints for early-stage technology entrepreneurs by providing co-founder matching, deep business model validation, initial capital, expansion support, and follow-on funding. The firm is present in 27 cities across most leading technology ecosystems globally and has made over 1,300 investments into early-stage startups. Antler has been repeatedly recognized by Pitchbook as the world’s most active angel and seed-stage investor.
Show all 16 entries ↓
Investment activity
2010–2023 · 12 investments
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