Gershon Hurwen

CEO at Loyalty Markets, Heather's Foods, Elle Dee Cakes.. Founder Vitality Capital, Angel Investor

📍 Greater Toronto Area Metropolitan Area, Canada🔄 Updated September 2026💼 6 investments📅 12 years investing🗓 Last invested Nov 2021𝕏 @upgrade_to_unlock
Operator-angel🌍 Canada
6
Total investments
3
Early stage
2
Mid stage
0
Late stage
12y
Years active

Portfolio

6 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Co-Founder, Strategic Partner and Angel Investor
Nov 2021
We believe in a future where the opportunity for retailers to succeed should be based on the quality of their brand and not their bank account. What if opening a physical retail was almost as easy and affordable as launching an ecommerce site? Well now it is. Meet Dori. Using a network of interactive and automated kiosks, Dori provides retail as a service, empowering retail brands to open stores in high footfall locations. Through our platform brands can remotely update their marketing campaigns, control inventory, collect data and engage their customers. All they need to do is send us their products and we take care of the rest. Through the Dori platform, managing a physical store will be as easy as updating a Shopify site and marketing products to thousands of new people daily as simple as an instagram campaign. Best of all, it is all done from the comfort of your home or office. They just send us their products and we take care of the rest. It doesn’t end there. brands can gather data such as emails and conduct customer profiling through surveys or even get product reviews. Online brands now have an option for curbside pick-up and a place to drop off returns and it’s completely frictionless. Customers can turn up at their convenience and never have to engage with staff, because there aren’t any. We pride ourselves on affordability and flexibility. They can do a sampling pop up for a day or set up a permanent store. In the words of Olivia Newton John - "Let's Get Physical, Physical...."
early stageRetail
Co-Founder, Strategic Partner and Angel Investor
Aug 2017
Your customized accounting and financial services solution. Auxilium Professional Corporation provides the amenities, tools and resources of a finance department without the stress, hassle or cost. Our uniqueness lies in our customized approach to help our clients grow and succeed. We provide a full range of services including bookkeeping, strategic financial and operational advisory, controllership services and CFO leadership. At Auxilium we pride ourselves on providing each of our clients an exceptional level of service based on accuracy, adaptability, transparency, and accountability. Our face-to-face communication allows us to become an active and embedded member of your team via on-going services and support. Our exceptional team is always at the forefront of financial tools and resources to drive your internal finance department.
Angel Investor
Apr 2017
Vantage offers turnkey, fully scalable, best-in-class retail media networks to drive advertising, promotion, and insight solutions for leading retailers and brands. Our powerful machine learning and artificial intelligence (AI) technology provide highly-targeted, automated advertising capabilities at scale. Vantage integrates easily with any ecommerce platform including and is proven to increase sales, provide vital customer insights, and significantly improve your customers’ shopping experience. The Vantage technology is designed to help you understand your customers and anticipate their needs by using retailer and shopper intent data to create a holistic view of the shopper at scale. By continually monitoring shopping behavior like previously viewed and purchased products, sites visited and carts abandoned, our technology uses this key data and insight to deliver personalized shopping experiences proven to generate revenue and loyalty. Vantages full-funnel Facebook advertising solution significantly outperforms the industry with an average 13.8X return on ad spend. Vantage at a Glance • Supports online retailers of all shapes and sizes, including those based on ecommerce platforms like SAP Hybris, Salesforce Demandware, Oracle ATG, IBM WebSphere, Shopify Plus, Magento, and BigCommerce. • Over 20,000 retailers and CPG brands in 128 countries • More than $75 billion in sales analyzed • Over 130 million unique consumer profiles
Angel Investor and Board Member
Jan 2017
Abacus combines brand-building and performance marketing to create a pairing that consumers can’t resist.
Angel Investor
Jan 2017
Sampler is the leading Direct-to-Consumer product sampling platform helping brands like L'Oréal and Nestlé deliver samples online and gather the insights they need to build one-to-one relationships with consumers. Sampler has worked with over 900 brands in 24 countries, and has built a reach of over 59M consumers. Its most notable clients include CPG industry giants Unilever, Pepsi, Henkel, and L'Oreal.
Early Investor and Founding board member
Jan 2014
Shipfusion is the ultimate partner for rapidly scaling DTC brands. Say goodbye to fulfillment headaches and hello to the fast track to growth with a 3PL that works like an extension of your team. With Shipfusion as your trusted partner, you get dedicated, on-site account managers and support team members to answer questions in minutes, not days. Our tech-enabled warehouses and cloud-based software provide real-time order visibility and are purpose-built to effortlessly handle sales spikes and sustained growth. Create the perfect customer experience with custom packaging, kitting, and more—if you can dream it, we can do it. Enjoy the personalized service of a boutique 3PL with the powerful reach and cost-effectiveness of strategically located warehouses in Las Vegas, Chicago, Toronto, and York, Pennsylvania. With Shipfusion, you can focus on what you do best—growing your business. Let us handle the logistics so you can scale without limits. No matter how fast you grow, were always ahead of your fulfillment needs.
Experience · 8 entries
All (8)
Investments (4)
Founder (3)
Board (2)
2021
Co-Founder, Strategic Partner and Angel Investor
Nov 2021
We believe in a future where the opportunity for retailers to succeed should be based on the quality of their brand and not their bank account. What if opening a physical retail was almost as easy and affordable as launching an ecommerce site? Well now it is. Meet Dori. Using a network of interactive and automated kiosks, Dori provides retail as a service, empowering retail brands to open stores in high footfall locations. Through our platform brands can remotely update their marketing campaigns, control inventory, collect data and engage their customers. All they need to do is send us their products and we take care of the rest. Through the Dori platform, managing a physical store will be as easy as updating a Shopify site and marketing products to thousands of new people daily as simple as an instagram campaign. Best of all, it is all done from the comfort of your home or office. They just send us their products and we take care of the rest. It doesn’t end there. brands can gather data such as emails and conduct customer profiling through surveys or even get product reviews. Online brands now have an option for curbside pick-up and a place to drop off returns and it’s completely frictionless. Customers can turn up at their convenience and never have to engage with staff, because there aren’t any. We pride ourselves on affordability and flexibility. They can do a sampling pop up for a day or set up a permanent store. In the words of Olivia Newton John - "Let's Get Physical, Physical...."
early stageRetail
2017
Co-Founder, Strategic Partner and Angel Investor
Aug 2017
Your customized accounting and financial services solution. Auxilium Professional Corporation provides the amenities, tools and resources of a finance department without the stress, hassle or cost. Our uniqueness lies in our customized approach to help our clients grow and succeed. We provide a full range of services including bookkeeping, strategic financial and operational advisory, controllership services and CFO leadership. At Auxilium we pride ourselves on providing each of our clients an exceptional level of service based on accuracy, adaptability, transparency, and accountability. Our face-to-face communication allows us to become an active and embedded member of your team via on-going services and support. Our exceptional team is always at the forefront of financial tools and resources to drive your internal finance department.
Angel Investor
Apr 2017
Vantage offers turnkey, fully scalable, best-in-class retail media networks to drive advertising, promotion, and insight solutions for leading retailers and brands. Our powerful machine learning and artificial intelligence (AI) technology provide highly-targeted, automated advertising capabilities at scale. Vantage integrates easily with any ecommerce platform including and is proven to increase sales, provide vital customer insights, and significantly improve your customers’ shopping experience. The Vantage technology is designed to help you understand your customers and anticipate their needs by using retailer and shopper intent data to create a holistic view of the shopper at scale. By continually monitoring shopping behavior like previously viewed and purchased products, sites visited and carts abandoned, our technology uses this key data and insight to deliver personalized shopping experiences proven to generate revenue and loyalty. Vantages full-funnel Facebook advertising solution significantly outperforms the industry with an average 13.8X return on ad spend. Vantage at a Glance • Supports online retailers of all shapes and sizes, including those based on ecommerce platforms like SAP Hybris, Salesforce Demandware, Oracle ATG, IBM WebSphere, Shopify Plus, Magento, and BigCommerce. • Over 20,000 retailers and CPG brands in 128 countries • More than $75 billion in sales analyzed • Over 130 million unique consumer profiles
Angel Investor and Board Member
Jan 2017
Abacus combines brand-building and performance marketing to create a pairing that consumers can’t resist.
Angel Investor
Jan 2017
Sampler is the leading Direct-to-Consumer product sampling platform helping brands like L'Oréal and Nestlé deliver samples online and gather the insights they need to build one-to-one relationships with consumers. Sampler has worked with over 900 brands in 24 countries, and has built a reach of over 59M consumers. Its most notable clients include CPG industry giants Unilever, Pepsi, Henkel, and L'Oreal.
Show all 8 entries ↓
Investment activity
2014–2021 · 6 investments
201412017420211
Recent (last 2 years)Earlier