George C.

Welcome to Soapbox, where all your operating systems live under one roof. Orders, inventory, and shipments stay aligned without constant manual work or upkeep. In Soapbox, routing, batching, and exceptions take care of themselves so your ops can take care of everything else. Take the weight off your supply chain. Get Soapbox.

Vitabowl is an on-demand premium delivery brand that serves locally sourced, vegetarian, and delicious super food bowls with an emphasis on innovative probiotic ingredients such as kombucha dressing leveraging smart cloud kitchens for on demand delivery, catering for B2B clients, and subscription based meals. Send us a message to learn more and what we can do for you!

Welcome to Soapbox, where all your operating systems live under one roof. Orders, inventory, and shipments stay aligned without constant manual work or upkeep. In Soapbox, routing, batching, and exceptions take care of themselves so your ops can take care of everything else. Take the weight off your supply chain. Get Soapbox.

Vitabowl is an on-demand premium delivery brand that serves locally sourced, vegetarian, and delicious super food bowls with an emphasis on innovative probiotic ingredients such as kombucha dressing leveraging smart cloud kitchens for on demand delivery, catering for B2B clients, and subscription based meals. Send us a message to learn more and what we can do for you!

Gold standard

The Halal Guys embody the spirit of the American Dream. Founded in 1990 by three Egyptian immigrants, this iconic brand is more than just a name—it’s a legacy of cultural tradition, hard work, and a commitment to bringing people together over food. It all began with a hot dog cart in the heart of New York City. But these founders quickly noticed a need for something new: authentic halal food. They pivoted, serving up American Halal on the corner of 53rd & 6th Avenue, creating a haven for Muslim taxi drivers who craved a taste of home. Word spread, and soon, that corner cart was drawing crowds from all walks of life, all eager to experience the fresh, vibrant flavors that would soon make The Halal Guys legendary. By 2017, The Halal Guys was not just New York City’s top spot on Yelp but also the restaurant recommended by Siri when anyone asked for the best eats in the city. Their commitment to freshness, taste, and value became a hallmark, inspiring the long, winding lines that have come to symbolize the brand. From day to night, The Halal Guys became an essential stop for everyone—from the lunchtime rush to midnight cravings. Today, The Halal Guys stands as a global phenomenon, with over 100 locations worldwide and 400+ more in development. They’re bringing American Halal food to people everywhere, transforming a single food cart’s mission into a world-spanning celebration of taste and tradition.